Paper
CLASS COMMUNICATION IN MULTICULTURAL AMERICA
According to the article, Class Communication in Multicultural America, the increase of racial diversity as well as the rise of new technologies, influenced the media. These no longer target their message to a broad mass, as it was the case since the 1950s, but tend to rather tailor it for specific publics, which are defined in terms of social class, gender, and race. Hence, audiences are segmented, or divided, using these criteria, to provide them with more personal information. By the same token, advertisers are now being sold those niches by newspaper or cable channels, for example.
Magazines, newspapers, radio, or television have therefore adapted their communication to this new tendency. They are trying to reach racial and cultural minorities that are growing and represent an interesting market. These media are mainly paid through advertising and corporations are aiming for these subgroups in order to generate profit. Thus, advertisers are no longer being sold space or time to channel their message, but rather the number of persons in a given niche, as well as the characteristics linked to their class.
According to the author, this process could be dangerous, in the sense that early media use to provide mass audiences with the same content, which created a common culture. Whereas now, with the rise of specific media, the public is divided in terms of the information they are given. Although it might be profitable to minorities, since they are being addressed directly, the author suggests that it could as well reinforce existing differences within society. The fact remains that dividing people by class, for instance, and then assume that all of them respond to the same characteristics, is a way of stereotyping them. This type of segmentation lacks in differentiating between the members of a given minority whom might not share the same language or culture, as it can be the case for the ?Asian? one.
In my opinion, and as said in the article, segmentation truly results from financial decision, made in order to reach audiences that could generate profit. However, the author writes that media specially targeted for minorities might prevent them from learning or accessing the mainstream culture. It seems to me that people from Latinos minorities, for example, are very attached to their culture and their language and are therefore great consumers of Spanish programs or magazines. Nevertheless, most of them are bilingual and being targeted by specific messages do not necessarily prevent them from understanding or knowing about the mainstream culture.
Другие работы по теме:
Nonverbal Communication Essay Research Paper Seatbelts Should
Nonverbal Communication Essay, Research Paper Seatbelts: Should You Decide! Every time you get in the car you make a life or death decision when you decide to buckle up or not to buckle up. If you’ve ever been in an auto accident you should know how hard it is to resist the force of inertia, impossible. Do you know that at only 25 mph a 12-lb baby would suddenly become a 240-pound baby that’s almost impossible to hold on to. (GMAC P. 1-37) When you ride on or in something (especially a car) you will be going as fast as it goes.
World War 2 Essay Research Paper America
World War 2 Essay, Research Paper America’s Involvement in World War 2 When the War broke out in 1939 all of America wanted to be neutral. In-fact, in 1939 a Gallup poll showed that ninety-nine percent of Americans wanted to remain neutral. Throughout the years before Roosevelt was president, the presidents, like Warren G.
We Kool Kats Essay Research Paper We
We Kool Kats Essay, Research Paper We kool kats you left bare you left starren into nothin bang America cock of eternity you tore me up as if i were your child
Communication Climate Essay Research Paper I have
Communication Climate Essay, Research Paper I have found that the communication climate at the company I have worked for the last seven years is a combination of bureaucratic, human and system theories.
Is America A Multicultural Society Essay Research
Paper Everybody who has been to the USA was probably astonished to see so many ways of life and so many different coloured people living next to each other. One could easily think that Amerika is a very good example of a multicultural society. But is this really true?
Is Third Worlld Immigration A Threat To
Americas Way Of Life Essay, Research Paper “Is Third world immigration a threat to America’s way of life”? Is Third world immigration a threat to America’s way of life? I do not believe it is. I agree with Isbister. He argues that cultural impacts of immigration “are positive, constructive changes, that most Americans will benefit from living in a more multicultural society, and that tension between the different ethnic groups can be alleviated.
Poverty In America Essay Research Paper Brandon
Poverty In America Essay, Research Paper Brandon Cristobal Mr.Orozco 9/25/00 Phil 103 ? Poverty, all day, everyday? Coming home everyday to nothing to eat is the scenario for the young children whose parents are on welfare. Those parents are stuck on welfare and can?t give there children anything they want, they take the money the state gives them just to get by, maybe not even able to get the biological needs to survive.
Multicultural Educaiton- Piecing Together The Puzzle
Essay, Research Paper Multicultural Education: Piecing Together the Puzzle When a child opens his (or her) first puzzle and the pieces fall to the ground, it may seem very confusing. What are they to do with this pile of shapes in front of them? It often takes a parent to explain to them that all the different pieces fit together into one whole picture.
Importance Of Education Essay Research Paper When
Importance Of Education Essay, Research Paper When discussing the issue of stressing the importance of mathematics, science, and communication in the workplace, we must first talk about education. Education begins at birth with the initiation of the young into the knowledge, skills and values of their society.
Multiculturalism In America Essay Research Paper Multiculturalism
Multiculturalism In America Essay, Research Paper Multiculturalism In Corporate America: Who Benefits, And Why Should I Care? We’ve reached the age in which global structures have become the key components of any viable corporation. Large or small, corporate America is now recognizing the importance of reaching out to other nations.
James Banks Essay Research Paper Mark ShafferJames
James Banks Essay, Research Paper Mark Shaffer James Banks James Banks believes that there should be more multicultural education taught in schools. Education about ethnic diversity treats cultural pluralism within a nation-state by studying different traits from different groups, which determine one group from another.
America Online Essay Research Paper America Online
America Online Essay, Research Paper America Online To Unveil Flat Fee For Internet Access The Internet is becoming more popular and more widely used, and the Market for internet access is growing rapidly. To stay
Describe An Experience In A Group Essay
, Research Paper topic: describe an experience in a group I was in An experience i had in a group was last week in English class. we were assigned 4 to a group we had to come up with a story on how a teacher at our school was found dead. There was absolutely no communication in the group i was in, there was three boys and 1 girl.
Multicultural Canada Essay Research Paper Canada is
Multicultural Canada Essay, Research Paper Canada is both a multicultural and multiethnic country where people from diverse parts of the world have chosen to live. With them these immigrants carry their various backgrounds made of many cultures, ethnic origins, values and beliefs. Multiculturalism is a symbol of peaceful integration in and open-minded society.
Communication Roles Essay Research Paper In my
Communication Roles Essay, Research Paper In my life, the five most important roles I fill are as follows: father, head of household, son, student, and friend. Each role is very challenging and requires a lot of attention.
Two Communication And Technology Reflection Essay Research
Paper SENIOR PORTFOLIO SECTION TWO COMMUNICATION AND TECHNOLOGY REFLECTION The choices that I make in High School are very important. I know if I do not handle everything I need to, it will not be a good thing when I do not participate in the graduation.
Intrapersonal Communication Essay Research Paper 2
Intrapersonal Communication Essay, Research Paper INTRA PERSONAL COMMUNICATION FREUD (EGO) Self esteem Ego Ambition EMPATHY Reflection 3. Bierne TRANSACTIONAL ANALYSIS 4. INTERPERSONAL COMMUNICATION Berlo S
Interpersonal Communication Essay Research Paper Interpersonal CommunicationInterpersonal
Interpersonal Communication Essay, Research Paper Interpersonal Communication Interpersonal communication, in my opinion, is the exchange of information verbal or non-verbal between two or a small group of people for the purpose of getting a feedback and sharing information. Interpersonal communication is not interpersonal if it involves too many people.
White Silence White Solidarity Essay Research Paper
In the article of White Silence, White Solidarity, the author is an Euro-American and an educator of multicultural education. What she thinks of multicultural education is a fiend that criticized as skirting around white racism, and celebrating the European ethnic immigrant experience. She thinks that white people of their common whiteness or the privileges is gained from white racism and they are fear of losing material and psychological advantages when they screen out the color of people.
Communication Essay Research Paper CommunicationCommunication is very
Communication Essay, Research Paper Communication Communication is very important to your customers. An aspect of communication is personal trade. Personal trade is a customer that comes into your store and asks for you by name. This customer might be someone you spoke with over the phone and a relationship was developed.
American Pie Essay Research Paper America has
American Pie Essay, Research Paper America has stepped into the twenty first century as a dominant economic and multicultural nation of the world. American composition and culture has undergone cultural changes during the last century due to the constant migration of people from all across the world with different backgrounds to USA.
Crosscultural Communication Barriers Essay Research Paper Thesis
Cross-cultural Communication Barriers Essay, Research Paper Thesis: A number of different factors contribute to cross-cultural communication barriers. This thesis will be proven through the examination of Canada?s past history, current policies and future plans concerning immigration and assimilation of immigrants into Canadian society.
Effects Of Tv On Children Essay Research
Paper Interpersonal communication is when we engage in communication with another person, to gain information about them. This type of communication is different from other forms of communication in that there are few participants involved, occurs between people who have know each other for some time, view each other as unique individuals and not as people who are simply acting out social situations.
Multicultural Participation In Olympic Movement Essay Research
Multicultural Participation The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practised without discrimination of any kind and in the Olympic spirit which requires mutual understanding, friendship, solidarity and fair play.
Effective Business Communication Essay Research Paper Effective
Effective Business Communication Essay, Research Paper Effective business communication is an essential component in today’s commerce. Without it, there can be little if any cohesion among employees, management and consumers. In order to establish this basis of communication within the workplace, employers have to abandon their supervisory egos in exchange for an atmosphere of openness, encouragement and teamwork.
Latin America Essay Research Paper Underdevelopment In
Latin America Essay, Research Paper Underdevelopment In Latin America A Paper to see if a paid attention in class One cause of underdevelopment in Latin America is unbalanced international trading. During the colonization in Latin America, the colonists, mostly Spain the only one witch we are studying at this time, exploited the natural resources for their own benefits.
Communication Skills Essay Essay Research Paper Communication
Communication Skills Essay Essay, Research Paper Communication Skills Essay Communication skills are all around us, from the day we are born until the rest of our lives. How many times have you seen communication skills required for a job in the classifieds and wonder what it actually means. A communication skill is some type of skill used in communication, From talking, body language to even listening.