Mass Media
Mass media
are one of the most characteristic features of modern civilizations. People are
united into one global community with the help of mass media/ People can learn
about what is happening in the world very fast using mass media.
The mass media
include newspapers, magazines, radio, TV.
The
earliest kind of mass media was newspaper. The first newspaper was Roman called
«Acta Diurna» started in 59 B.C.
Magazines
appeared in 18 century.
The most
exciting and entertaining kind of mass media is television. It brings moving
pictures and sounds directly to people’s homes. So one can see events in
faraway places.
Radio is
widespread for its portability. It can be easily carried around. People like to
listen to the Radio in the park, on the beach, at the seaside, in the car,
while driving a car, on the picnic. The main kind of radio entertainment is
music, news, musical quiz.
Newspapers
can present all comment on the news in much detail in compares on to radio and
TV.
Magazines
are designed to be kept for a long time. So it have cover and binding. They are
printed on better paper then newspapers.
The
youngest kind of mass media is global computer net called Internet. I think
that Internet is kind of mass media of the future. People can find on word wild
web whole information about all things from sport to travel, from music to
shopping. Internet is the most advanced and fast-growing kind of digital media.
It gives people the freedom of speech and self-expression unavailable before,
at the same time allowing many new and unforeseen combinations of different
media types. Internet is also the foundation of new technologies that will
impact the society in numerous ways, such as e-commerce and virtual multi-user
communities.
TV.
The name
«Television» comes from Greek word meaning «far» and Latin word meaning «to
see» so it means «to see far».
There are commercial
stations, they sell advertising time to pay for their operating costs and to
make profit/ The public stations are nonprofit organizations.
Commercial TV stations
broadcast mostly entertainment programs to attract lager number of viewers.
These programs include
light dramas called situation comedies, action-packed dramas about life of
detectives, police officers, lawyers and doctors, show dancers and singers,
movies, quiz shows, soap operas, cartoons, talk shows. On talk shows a host
interviews politicians, TV, movie stars athletes. There are also sport
programs, brief summaries of local, national and international news.
Advertising is an important part
of commercial TV. Commercials appear between and during most programs. They
urge viewers to bye different kinds of products – from dog food to hair spray,
from cars to insurance polices.
Public
TV focuses mainly on education and culture. Public TV also broadcasts plays,
ballets, symphonies as well as programs about art and history. It attract less
viewers then commercial TV.
TV.
Past and Future.
In just half a
century, television has covered the planet. TV affects our daily life is a way
that no other media can. It was simply an idea of a machine able to broadcast
both sound and vision.
First
TV-sets were in black and white.
Since 1980 there
have been four major developments of TV. The first is video, which has given
viewers the power to control what they watch and when they watch it. These
days, fifty percent of homes have a video-cassette-recorder (VCR) and millions
more are being sold every year.
The second is
satellite TV. Thanks to direct broadcast satellites (DBS) dozens of new
channels are now available to everyone who buys a receiving «dish». Many of
these new channels specialize in one kind of program – only news, sport,
cartoons, music, movies.
The third
development is cable – a system of hi-tech wires. Which provides even more
channels.
So, TV has come a
very long way in a very short time.
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Mass media
Newspapers, the radio and television play inform, educate and entertain us. They also influence the way people look at the world and even make them change their views. In other words, mass media play a very important part in shaping public opinion.