Cinema
is one of the most important means of entertainment and propaganda.
It is an ideological instrument of the political party at power in a
country. Cinema is a mirror reflection of the county rulers and their
policy.
If
you want to go to the cinema in Russia today you will have to face
two problems. The first is to find a cinema in your locality which is
still showing films and which has not been turned into a disco, bar,
amusement arcade or a furniture salon-shop. The second is to find a
film worth seeing.
The
large industrial cities used to have five or six cinemas in the
centre and about thirty in the suburbs. Even small towns had several
cinemas. But since the advent (прибытие)
of television, video and perestroika, cinemas have been closing down
at an alarming rate. Now if you want to see a film there only few
central cinema halls at your disposal.
There are several reasons why the film industry is
losing audiences.
Many
film makers put the blame on television and video, and this was
certainly a major cause at the beginning. But since television and
video audience figures have now passed their peak, while cinema
audiences continue to decline, part of the answer must be sought in
the quality of the films now being produced.
If
some fifteen years ago under the socialism, our film industry aimed
to make better films filled with love, friendship, struggle for the
cause of peace and justice, nowadays many of the film tycoons
(магнат;
заправила;
шишка; воротила;
«акула»; тайкун)
in our country have found the exactly opposite solution making stupid
third-rate comedies and action films about prostitutes and killers.
Cinema in Russia has been gradually becoming Americanised. Of course,
Hollywood is a great film centre, but they on the one hand try to
lure the public back into the cinema with all sorts of films with an
accent on horror and the lowest kind of pornography and on the other
hand propagandise violence, promiscuity and individualism. The most
recent box-office successes combine all features in a blend of
savagery, racialism, anti-socialism, sexual degradation and
violation! It works for with a certain category of cinema-lovers
typically teenagers and spiritually sick people.
Another
solution to make cinema popular again is the introduction of all
kinds of technical developments like wide-screen and
cinemascope, 3-D, Cinerama, Dolby surround sound, power-driven
chairs, etc.; but despite the advantages of improved techniques, the
audiences continue to decline. It only proves that cinema-goers very
quickly get accustomed to these technological advances and they want
more from the point of view of the film’s ideological content
and message.
The
present state of cinema leaves me no chance of going to see a corny
film in a dilapidating building with bad sound and picture quality.
I’d prefer to stay in and watch the good old Soviet “Twelve
Chairs” or “The Caucasus Prisoner”. Though some
oversea productions are worth seeing, too.
There
is only hope that our country regains its status of the world’s
highly spiritual and cultural film production centre.
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