’ Cookies Essay, Research Paper
Mrs. Fields’ Cookies
In 198, Debbi Sivyer Fields, as president of Mrs. Fields’ Cookies, had dominion over 416 Mrs. Fields’ Cookie Outlets, 122 La Petite Boulangerie Stores, 129 Jessica’s Cookies and Famous Chocolate units. The Company employed 8000 people 140 in staff positions at the Park City corporate offices. The best-known part of this company is Customers knew Mrs. Fields’ Cookies as the upscale brown, red and white retail outlets that dispended hot, fresh chewy cookie like grandmother used to bake. Few are aware that by 6.00am. At 19 Debbi married economist and Stanford University graduate Randy Fields, than 29. Finding her expertise in demand by her husband’s clients, who often asked that she bake for their visits. Debbi convinced Randy that she should go that should go to cookie business. She firs opened his first her store in Palo Alto in California. More than a year passed before Debbi opened a second store in a high traffic tourist area of San Francisco” with the first one, I had what I wanted” Debbi recalled. As Randy has his thing to do everything day. Day by day, her stores getting spread to all USA also to out o USA.
The company started to expand to international market in 1982. They believed that it was irresistible and after some researches the company targeted to Japan, Hong Kong, and Australia. The first segment of search was the properties of products, which should be fits to selected market, which means changing the product according to their tastes and appealing. In this case they used to some of them, especially, CIS system, which primarily function, is capturing information and creating an idea after that cradling it and least make it communicative to the market.
Also, they made cookies would have to be changed to appeal to the Japanese palate, specifically, that the spices and physical scale of the cookies were wrong. So they made some changes for Japanese taste and they reached the success. So, clearly can see that they used to TPS, which means process transactions that occur within an organization. Primary information-processing tasks include capturing, creating, and cradling.
In the Mrs. Fields’ Cookies, Debbi visited the store and she saw that the store manager unable to interest the people in sample cookies so Debbi rearranged the tray so that people could take one piece without touching the others. Customer Integral System (CIS) this means extension of a TPS that places technology in the hands of an organization’s customers and allows them to process their own transaction.
Mrs. Fields’ Cookies, they arranged the work groups very good everybody knows what to do in the store how to show interest to customers. I believe, in this situation, they got use to Workgroup Support System (WSS), which is designed specifically to improve the performance of work groups by supporting the sharing and flow of information. This affects the work very good and one of their successes is WSS.
Provides periodic and predetermined reports that summarize information within a database. In the Mrs. Fields’ Cookies, the objective of being able to run each store essentially as Debbi ran the original Palo Alto store guided the implementation of information technology at Mrs. Fields’ that provides periodic and predetermined reports that summarize information within a database which is Management Information System (MIS). The Strategic goal of the MIS area according to Randy Fields was to put as much decision-making and intelligence into the store level PC as is necessary to free the manager to do those things that uniquely people do.
Also, Debbi makes decisions about the authority of the management for store controllers who reported to Debbi through a vice president of operations. Within 24 hours of the store controllers’ review. Debbi saw the same reports at an aggregate level, that is Decision Support System and artificial intelligence, facilities the processing of information to support decision-making tasks in environments that require significant analysis
The company tries to expand its product lines. It is important for them because they believe that they can reach their customers expectations as possible .So they can gain competitive advantages over their competitors we can mention about organizational force. For example, the company came in 14 varieties but also they move to brownies and muffins and after that candies and ice cream also it was part of the sweet snack industry, which included the packaged snacks segment.
But I believe that this company has some weaknesses. For example, they don’t have teamwork exactly. Debbi makes all kind decision and it is not possible to get information from subunits. This is very important factor for a company that wants to improve its business to higher levels.
Mrs. Fields’ Cookies did not use Information Partnership while they were opening their first store out of USA with the Japanese people but later on they realized the importance of that, then, they separated and continued their business.
Mrs. Fields’ Cookies never use timeless and location less operations for their all operations are all planned before they start, this kind of operations can cause bad effects to the store.
Mrs. Fields’ Cookies is the best example of this organization they absorbed many of the overhead functions into our existing organization including accounting, finance, personal, human resources, training and development they left 2 people in operations and one in R&D.
Bibliography
..
Другие работы по теме:
Liberal Arts Essay Research Paper An Education
Liberal Arts Essay, Research Paper An Education in Liberal Arts Liberal arts is a universal education that provides a strong foundation of knowledge in many subjects. Liberal arts can observe the capabilities as well as the limitations of each field of study. This allows students to find connections between different fields of study, to explore them, and to discover new theories and/or inventions.
Mass Spectrometer Essay Research Paper Mass SpectrometerA
Mass Spectrometer Essay, Research Paper Mass Spectrometer A mass spectrometer produces charged particles (ions) from the chemical substances that are to be analyzed. The mass spectrometer then uses electric and magnetic fields to measure the mass (weight) of the charged particles. There are many different kinds of mass spectrometers, but all use magnetic and/or electric fields to exert forces on the charged particles produced from the chemicals to be analyzed.
To Be Or Not Be Essay Research
Paper Snow Falling on Cedar Friday, July 16th 3:00-3:45 Pg. 113-133 They talk about Japanese immigrants who worked on Strawberry plantation fields. They also talk about Japanese culture and weddings. In this chapter they also mention Hastue (Japanese girl) and her relationship with Ishmael Chambers.
The 3 Pigz Life Story Essay Research
Paper THE THREE PIGS LIFE STORY THE LATEST Once upon a time there lived a wild mad pig who once fell in love with the most intelligent hogs on this side of the stars. These two bores were the hottest couple in the village of Pigsburg far, far, away. They were soon to be married and had TRIPLETS. The mother pig named them Piglet, Porky, and Wilbur.
Alice Walker Question Essay Research Paper The
Alice Walker Question Essay, Research Paper The selection from Alice Walker deals with the coming of civil rights and the different attitudes of the old and coming generations. Walker portrays the mother figure as supportive and tough; she fills both the masculine and feminine rolls, “With fists as well as / Hands.” Images to emphasize the descriptions take up their own lines within the poem “Step,” “Hands,” “Doors,” “Shirts,” “Armies,” “Fields,” “Ditches,” “Desks,” and ending with “Themselves.” This combination of domestic and military objects emphasizes the women’s self reliance and perseverance.
Slave Plantations Essay Research Paper A Plantation
Slave Plantations Essay, Research Paper ?A Plantation was a World in Itself? It?s the dead of summer and sweat drips down the face of an Africa slave. His brittle bones are almost to weak for him to walk another line of the cotton fields, when he falls face first into the dirt, and he screams for his life while he?s thrashed repeatedly by a whip.
Supernova In A Bottle Essay Research Paper
Bosenova: Supernova in a Bottle Modern physicists, like the early Greek philosophers, speculate about the nature of matter in the universe. Physicists, however, have the advantage of being able to hunt for unexplored forms of reality with machines capable of producing high vacuum, low temperature, intense monochrome light, and powerful magnetic fields.
Magnetic Fields Essay Research Paper IntroductionIn days
Magnetic Fields Essay, Research Paper Introduction: In days of old, it was a common site to see individuals peddling serums or devices that were purported to cure all your afflictions. Most of these claims were, of course, fraudulent but held a fascinating and alluring idea. Despite today?s medical milieu, and the many advances made in medical technology since those days of covered wagons and street side pharmacies, humans are still searching for some way to cure the afflictions of the human condition.
Killing Fields Essay Research Paper ESSAYThis essay
Killing Fields Essay, Research Paper ESSAY This essay will discuss the events that happened in Cambodia and how these events were similar to the war events that occurred in Vietnam, the essay will also discuss the important differences in the wars in both countries.
The Crucible Act 4 Essay Research Paper
Act 4: Crucible It?s sad to see how the town is falling apart because of these trials. ?Cows are wandering loose, crops are rotting in the fields, and orphans are wandering without supervision.? People are either in jail or attending the trials or are just much too busy worrying about being accused of witchcraft to do much else.
Cutting The City Essay Research Paper New
Cutting The City Essay, Research Paper New York City is overpopulated, and the population needs to be cut in half. The first system proposed is called Operation Actually Thought About. Some of the most important fields of employment will receive a break in this plan. Teachers, doctors, lawyers, and politicians will only have their numbers cut by one-third.
Absence Of Malice Essay Research Paper ABSENCE
Absence Of Malice Essay, Research Paper ABSENCE OF MALICE By : xxxxxxxx An interesting study of how a well placed newspaper article can affect a person?s life and how it can ruin a person?s life. Newman is the son of a mobster, but runs a legal business. However, he is in business with his uncle who is still connected to the mob.
Reapers Review Essay Research Paper Black reapers
Reapers Review Essay, Research Paper Black reapers are getting ready to harvest the field. Black horses may be the slaves that drive the mower through the fields. They are hardened by the treatment that they get because they just drive over the rat. When Toomer says it is “a thing that’s done” he means without thinking.
Robert Burns
", the BARD of SCOTLAND" (1739 - 1796) His father W. Burns was a hardworking farmer. He knew the value of a good education and he was determined to give his children the best schooling possible.
Surviving In The Market Essay Research Paper
Can Wal-mart get the magic back? In the four years since Wal-mart’s founder died of bone cancer, CEO David Glass has invested billions of borrowed dollars in businesses that have earned relatively low returns. Glass, age 60, seemed to be a good choice for CEO when Sam Walton, at 69, tapped him to take over in 1988.
African American Influence On Music Essay Research
Paper A. Spirituals, shouts, hollers, and work songs are forms of black group singing that are the basis for African American music of the past two centuries. The nature of these types of singing originated in the early nineteenth century in the fields of the where the slaves toiled. The slaves used this spirituals to express their sorrows of slavery, hopes for freedom and used the shouts, hollers, and work songs to communicate.
12 Years A Slave Essay Research Paper
Twelve Years a Slave Even today historians disagree on the hardships that slaves had or didn t have during the 1800 s. Some historians describe a typical slave has an uneducated male that worked his hands to the bone in cotton fields, and was treated fairly by his master. But some historians disagree, they think that slavery existed in an endless variety of combinations.
3D Animator Essay Research Paper The field
3D Animator Essay, Research Paper The field of computer animation can be one of the most interesting fields in art today. It is for sure the most rapidly changing fields in art. Many people starting back in the 1980’s began to make their Amiga computers draw flat 2d animations. It took a lot of time and a lot of programming skills.
The Good Earth Character Analysis Olan Essay
, Research Paper A Eulogy to O-lan What is loyalty? Loyalty by definition means being constant and faithful in any relation or obligation implying trust of confidence. The type of people who
War Poetry Essay Research Paper During a
War Poetry Essay, Research Paper During a war people do not understand the pain, sacrifice, and hardship that the soldiers endure. Many are just interested with the outcome. Many questions asked are, ?Are we winning?? as if it is a game they are watching. Propaganda is used to lure boys into the army and comfort family members.
The Classical World Essay Research Paper The
The Classical World Essay, Research Paper The Classical World The Classical World made many contributions to the development of science, literature, and ethics. These contributions have influenced the modern world
Ch Vez Essay Research Paper Born on
Ch Vez Essay, Research Paper Born on a small farm outside of Yuma, Arizona, he only attended school up to the eighth grade and soon began to work with his family throughout the fields of California. Ch vez served in the Navy and returned to the San Joaquin Valley of California where he became involved in community action programs.
Leonardo Di Vinci Essay Research Paper Other
Leonardo Di Vinci Essay, Research Paper Other than the well-known artists Michelangelo, Raphael, and Titan, Leonardo Da Vinci was probably the most famous and influential Florentine artist of the High Renaissance period. Not only did Leonardo Da Vinci create magnificent paintings and sculptures still celebrated today as astonishing and masterful works of art, but he also produced noteworthy innovations in the fields of architecture, engineering, and science.
SWITZERLAND Essay Research Paper SwitzerlandCompact Clean and
SWITZERLAND Essay, Research Paper Switzerland ?Compact, Clean, and Charitable.? Switzerland is a country crowded with beautiful scenery. This includes majestic mountains and miles and miles of fields, forests, and dynamic cities. The Swiss value nature and beauty and are very proud of their efforts of protect the environment.
Ms Fields Cookies Essay Research Paper The
Ms Fields Cookies Essay, Research Paper The textbook, Information Technology in Business – Principles, Practices and Opportunities, defines the purpose of information systems as, “An (IT) Information system is a system which data and information flow from one person or department to another.” (Senn, 1998, p.643).
Good Earth Essay Research Paper The Good
Good Earth Essay, Research Paper The Good Earth Pearl S. Buck / Historical Fiction The Good Earth is a saga about the life and death of Wang Lung. The story starts out on his wedding
Jack London Essay Research Paper Sam JMrs
Jack London Essay, Research Paper Sam J. Mrs. Shields 10/02/98 Jack London Jack London fought his way up out of the factories and waterfront dives of West Oakland to become the highest paid, most popular novelist and short story writer of his day. He wrote passionately and prolifically about the great questions of life and death, the struggle to survive with dignity and integrity, and he wove these elemental ideas into stories of high adventure based on his own firsthand experiences at sea, or in Alaska, or in the fields and factories of California.