Colin Adams9/13/98SSM 304T. Th. 1300-1450″ Doug Is It “Group #4 – Motivation Article Analysis Last October, a monumental shift of power occurred when Roberto Goizueta, the chief executive officer of the Fortune 500’s number three-ranked company–Coca-Cola, died from complications of lung cancer. With his death came an equally monumental shift in the company’s paradigm at the hands of Doug Ivester, Goizueta’s successor and right-hand man for over a decade, and Coca-Cola’s new CEO and transformational leader. Stepping into what is thought to be one of corporate America’s toughest jobs, he definitely has a tough act to follow, and some big shoes to fill–Roberto Goizueta took over and saved Coke from their early eighties debacle in 1981, and has since increased Coke’s market value from $4.3 billion to $147 billion, at the time of his death. But Doug Ivester isn’t inundated in the least. A follower of and firm believer in New Age motivational technique, he believes that he can accomplish even more and push Coke into the 21st century, as an economic global powerhouse. From his unique perspective, working his way up the ladder, and gaining valuable insight on how still the company can be improved and opportunities increasingly realized, he is now in the position to transition the company, and motivate his resources to accomplish this transition in I think a number of ways. 1. Aggressive Goal Setting; in order for the company to “self-actualize”, or be all that it can be, it has to take advantage of and seize all the opportunities it can find or get it’s hands on. 2. Job Enrichment, and to some extent redesign. Technology and a shift from the conventional way of doing things will play a big part here. Flattening out the organization and opening the channels of communication will be paramount in achieving the global success and interconnectedness it seeks. 3. Feedback; two-way communication will expedite the learning process and in some respects the job enrichment phase of the transition. It will also cut down lead-time in assessing and evaluating strategic decision-making processes, and increase autonomy among contributors. Goal setting is big with Doug, as we can glean from his personal career achievements, and is a big part of motivation and his theory thereof. Doug Ivester, I believe, is the epitome of motivation, and he brings that to the job with him everyday in everything he does. His overriding goal, double Coke’s volume, seems ambitiously difficult but perhaps not impossible, to which all other goals are secondary. When asked if he’s specified a date he merely replies, “It won’t take us another 112 years”. So the stage is set. All consequent goals are instrumental. He plans to open up 200 new sales offices in China in what he calls a sort of viral growth, using each new office to open up several more, rather than traditional linear methods. He is also achieving the global consolidation of the company’s bottlers, faster than anyone, even board members thought possible.
Doug is also in the process of job enrichment and redesign throughout the organization. He claims that hierarchy is out, believing that it slows everything down. This is evident in the fact that there is no #2 right now, per say. He has 6 operating executives that are performing very, very well and who are very motivated in their relationship with him– (equity theory). He prefers to think of his employees as knowledge workers, their office being the knowledge–or intellectual capital, they carry around with them, supported by technology that allows them to work anywhere, anytime. “The conventional desk job is out”. He wants to make the person “command central”. He is trying to institutionalize the sharing of experiences from person to person, executive to executive, and to transform Coke into a “learning organization”. He wants to alleviate the notion of the “isolated executive”. And finally, feedback. The technology revolution inside Coke has purportedly been driven almost entirely by Doug Ivester. He has transformed Coca-Cola into a voice-mail culture. He demanded that the company be wired globally, to decrease lead-time or lag-time in many instances. He has implemented “voice-mail business planning” and transformed it into a process of continual discussion rather than an annual meeting. Information such as the annual report, and earnings/success data is disseminated via the voice-mail system, worldwide. In the “lock-solid follow-up system” he has established, each communiqu he sends is dated with a time to respond by usually in the corner, and If he doesn’t hear back from you, you can bet that you’ll definitely hear back from him.This network even allows Coke marketers in the U.S. to “know how a particular package, of a particular brand did, in a particular outlet two days ago”, which is invaluable to competitive marketing managers. Who knows what else Doug Ivester has up his sleeve for Coke in the future, but for now Doug is it !
333
Другие работы по теме:
Apa Crit Essay Research Paper APA Critical
Apa Crit Essay, Research Paper APA Critical Analysis: Teaching Students How to Learn Vol. 31, No. 6, June 2000 In ?Teaching Students How to Learn? it showed the correlation between high-achieving students and their self monitoring in classes. The article goes on to say that unlike high school, college students do not have the regulation in their classes.
Analysis Of Characters From Different Novels Essay
, Research Paper Throughout literature, the value of a story may be determined through the merit of the characters within. The merit of characters may be judged on three criteria, the first being plausibility or how feasible a certain character is – a characteristic perfectly exemplified in the story “I’m a Fool” by Sherwood Anderson.
Physically Fit Essay Research Paper Getting Physically
Physically Fit Essay, Research Paper Getting Physically Fit As I flipped through a magazine of Men’s Health, I saw muscular males with abs of steel, muscles that were ready to burst, and attractive females around each arm. This was a common occurrence when I looked through other magazines such as GQ or Men’s Fitness and my mind usually wondered if being physically fit was the way to be.
Management Practices Essay Research Paper 1 Managers
Management Practices Essay, Research Paper 1.) Managers must have great personal skills so that they can effectively communicate goals of the manager to his or her workers. Managers must also be great motivators. If workers are motivated to perform at their best and want to do the best job they can, the results of their work will be better.
Jane Eyre 8 Essay Research Paper Blanche
Jane Eyre 8 Essay, Research Paper Blanche Ingram: Villain? Blanche Ingram is the most important woman, other than Jane Eyre, in the novel. Arguably, she is the most important antagonist in this book. It is difficult to fathom how an absolutely horrid, conceited, venal, apathetic creature could be so vital to the book; but take her away, the motivation, conflict, and character itself crumbles.
Hunger Essay Research Paper Ever since the
Hunger Essay, Research Paper Ever since the beginning of time, all people have been motivated. Motivated to succeed, motivated to conquer, and motivated to be the best. But what is this thing we call motivation? Motivation is the energizing and directing of behavior, the force behind our yearning for food, our longing for sexual intimacy, and our desire to achieve.
Congressman Essay Research Paper The QuailIn Europe
Congressman Essay, Research Paper The Quail In Europe, it refers to several kinds of game birds of the pheasant family. A brood may include from 10 to 18 eggs or more. Bold face markings and tilting crests identify the males from the females. Their feathers usually are slate blue, olive-brown, and black and white.
Motivation Speech Essay Research Paper IV BROADCAST
Motivation Speech Essay, Research Paper IV. BROADCAST PROGRAMMING: BASIC LAW AND POLICY The First Amendment and federal law generally prohibit the FCC from censoring material in broadcasting. Stations choose the material they determine as best for their community. The FCC does not advise on artistic standards, formats, grammar or the quality of their programming.
Seregas Essay Essay Research Paper The life
Seregas Essay Essay, Research Paper The life stories of many today s New Yorkers are amazingly similar and different at the same time. For those of us who can call New York our new home, the choice to move to this city has certainly been one of the most important decisions of our lives. Whether or not we came from fifty or five thousand miles away, the hopes for success and brighter future were the sources of our motivation.
Does Iago Have Sufficient Reason To Commit
His Evil Acts? Essay, Research Paper “evil: violating or inconsistent with the moral law…harmful…the devil, Satan.” . Does Iago fit this description, thus proving he is purely evil in his actions? Alternatively, does he have substantial motivation? In this essay I will discuss his motives and actions and come to my conclusion.
My Left Foot Essay Research Paper Often
My Left Foot Essay, Research Paper Often enough, it is very hard to muster up enough courage to begin working on that lab report or thesis paper that is becoming closer to being due. I experienced this feeling when putting my own thoughts together for the writing of this particualr paper. The ambition needed to commence a writing is often very hard to come across for many people, while others find it very easy to become motivated to write that paper.
Doug And Me Essay Research Paper Dr
Doug And Me Essay, Research Paper Dr Dre] Ya’ll know me still the same ol’ G But I been low key Hated on by most these niggas Wit no cheese, no deals and no G’s, no wheels and no keys
People Who Go To The Gym Essay
, Research Paper There are many health conscience people today. Many of thesepeople also enjoy working out in the gym. There are three groupsof people that go to the gym. These groups are The one timers,The buddies only, and The dedicated.There is the group of people who are considered ?The onetimers. This is the group of people who are trying to be healthconscience.
Glass Menagerie Essay Research Paper In The
Glass Menagerie Essay, Research Paper In The Glass Menagerie, Tom Wingfield is perhaps the most prominent character. He is burdened with not only being a main character of the play but the narrator as well. He is given the unenviable task of being the voice of reason in the Wingfield house. Almost every action of his reveals an important detail about his personality and motivation.
Divine Command Theory Essay Research Paper Divine
Divine Command Theory Essay, Research Paper Divine Command Theory The divine command theory is the view that moral actions are those which conform to God’s will. Charity, for example, is morally proper because God endorses it, and murder is wrong because God condemns it. One way to test to see whether any action is right or wrong is first to determine if it conforms to God’s will, it is morally permissible, if it does not, then it is impermissible.
Personal Statement Essay Research Paper Brendan FarrellPersonal
Personal Statement Essay, Research Paper Brendan Farrell Personal Statement In all circumstances a good academic record is desirable. There are, however, certain conditions in which I find learning is much more enjoyable. An instructor that is excited about teaching young people impacts the mood of the classroom in an astounding way.
Douglas M Mcgregor Essay Research Paper Douglas
Douglas M. Mcgregor Essay, Research Paper Douglas M. McGregor Mr. McGregor theorizes that management views an employee s motivation toward work in two distinct ways Theory X and Theory Y. Theory X managers believe the following: (1) The average worker naturally does not like work and will avoid it whenever possible. (2) Managers must always control, motivate, and direct their employees to perform well. (3) Most workers prefer being directed, avoid responsibility, and seek job security.
Smoking 2 Essay Research Paper Smoking and
Smoking 2 Essay, Research Paper Smoking and Relaxation 7 References Allen, J. (1994) Health values. Journal of Health Behavior, 18, 34-39 Jenks, J. R. (1994) Smoking and satisfaction and motivations. Journal of Social Psychology, 134, 847-849. Morgan, H. (1995) Tobacco smoking and gender. Journal of Educational Research, 88, 301-308.
Casablanca Essay Research Paper 2
Casablanca Essay, Research Paper “Casablanca:” A New Perspective Throughout history, the film industry has seen many directing styles and techniques. The early part of the 20th century saw a factory style of film production, but as the years went by, director’s began to employ new and untried techniques in their pictures.
Motivation Essay Research Paper Currently Essays
Motivation Essay, Research Paper Currently Essays All SubjectsEnglishHistoryScienceMathReligionGeography Your search found 6 essays. Iago’s Motivation and Malicious Revenge Against Othello – This essay is about the reasons for Iago’s hate for Othello with sited support from the text and other sources.
Doug Quail Of David Hume Essay Research
Paper Who is Doug Quail? Doug Quail changes his personal characteristics, but his perceptions and mental ideas make him the same person. A person?s identity is based on the way in which he or she perceives self- impressions or encounters certain experiences. For example, a person might interpret an impression of something completely different from someone else.
Drug Addiction In The Family Essay Research
Paper The Day in the Life of A Drug Addict I awoke to the smell of an old house, the lights were off and the house was cold and damp. Doug was nudging me saying “Wake-up! I got us a
Grade Essay Research Paper There are a
Grade Essay, Research Paper There are a lot of paths one can take in answering the question What grade would I find acceptable and why? To some D is acceptable. To me, D means barely passing, which means the student has the lowest knowledge of concepts needs to pass. If one has enough will power and motivation, acceptable for them would mean that A would be the only acceptable grade they would deserve.There are a lot of paths one can take in answering the question What grade would I find acceptable and why? To some D is acceptable.
An Essay Analysis Of Learning To Read
? Essay, Research Paper Summary and Purpose ?Learning to Read? depicts how Malcolm X teaches himself to become more than a street hustler. His mere dislike of his lack of writing ability, and his envy of a fellow inmates?(Bimbi) book collection motivates him to become a better writer. Bimbi was his initial motivation.
Creative Writing Exercise Essay Research Paper 1
Creative Writing Exercise Essay, Research Paper 1. How does one commit a successful murder? To commit a successful murder you first must have a motive. Then after you have established a motive you must create a plan of attack. You need to come up with a way in which you are going to go about committing this crime.
Dandelion Wine Essay Research Paper Dandelion Wine
Dandelion Wine Essay, Research Paper Dandelion Wine is a book written by Ray Bradbury. Dandelion Wine is a book about a summer through the eyes of a 12-year-old boy. It establishes a change of Douglas s childhood to manhood. It will show how a young, orgulous boy goes through many stymies. Douglas Spaulding is a boy growing up in a somewhat deserted town.
Employee Motivation Essay Research Paper Employee MotivationIn
Employee Motivation Essay, Research Paper Employee Motivation In the following essay I?m going to explain the type of motivation I would choose to motivate employees if I was the manager of a store. I would give examples, highlighting personal experiences that I had as an employee. However, if the motivation method that I intend to use dose not exists, companies should do research to find out which types motivation methods work for each ethic group.
The Toyota Way Essay Research Paper To
The Toyota Way Essay, Research Paper To address the seat problem, we would focus on finding out why there are so many defects in seat installation and production. Is it because of the supplier of the part? Or are the problems due to Toyota? Doug should also determine whether the process of installing and manufacturing the seats is allowing Toyota to efficiently identify the cause of problems and breakdowns.