Coca Cola Essay, Research Paper
Its tasty, cool, and fizzy; its Coca Cola! The number one drink, Coca-Cola floods the world with its luscious taste. Coca-cola (Coke as it is popularly known) the giant multinational company has broken all the barriers of social, political and geographical boundaries to establish itself as market leader in nonalcoholic beverages. This captivating success of the Coca-Cola is achieved through its history, ingredients and its company s powerful profile.
The History of Coca-Cola dates back over a century in the city of Atlanta, Georgia. Fearing a ban on alcohol, due to the announced prohibition coming into force in Atlanta, John S. Pemberton changed his famous French Wine of coca. And so, on May 8th 1886, was born the most famous drink of all times, Coca-Cola. The initial success of Coca-Cola, due to the vigorous advertising campaign, goes to Frank Robinson, one of the founding parties of the company. It was Robinson who was responsible for the white spencerian handwriting on red background that would become the most famous trademark in the world. # His advertisements indicated that Coca-Cola was a Soda Fountain Drink, and not a medicine that was mixed with plain water. But Pemberton cheated Robinson out of his partnership. As revenge Robinson helped Asa Candler, a successful drugstore owner, to outright buy all the interests in Coca-Cola in 1888. Candler in turn removed cocaine from the drink around 1903. He also kept Frank Robinson in charge of the vigorous advertising, which in 1890 even exceeded the sales. In 1906 Frank was demoted as the head of advertising, but he kept working for the company until his retirement, in 1913. Candler s marketing strategy of giving away the bottling rights to Benjamin Franklin Thomas and Joseph Brown Whitehead paid off handsomely when in 1919 every major city in the United States had a Coca-Cola bottling plant. In 1917 Coca-Cola had to fight on many fronts to protect its product, trademark and contract with the bottlers. It managed to prove in the courts that it was not violating any Food and Drug Laws because the cocoa leaf used was actually decocanized. Having being elected the Mayor of Atlanta City and facing the problem of his dying wife, Candler willed his company to his children. In a twist of events, Sam Dobbs, the very nephew whom Candler had backed earlier against Frank Robinson, conspired to convince Candler s children to sell the company for $25 million to a corporate raider, Earnest Woodruff. In turn he got the presidency and one-third voting rights of the company. The saddest part of the story is that Asa Candler for whom the family meant so much was informed of the sale of his company not by his children but by the newspaper reports. From here onwards Coca-Cola is not owned by single man, but by a huge organization.
Only ten people knew Pemberton s original formula of six ingredients. It went through its first major change under Asa Candler. He added glycerin as a preservative, removed the cocaine, reduced caffeine, and replaced the citric acid with phosphoric acid. Since then only minor changes have taken place, namely corn syrup has replaced sugar as the sweetener. Only Asa Candler and Frank Robinson knew the changed formula and so as to cope with the growing volume of work and still keep the secret from spreading, the ingredients were numbered from one to nine. The numbering system was soon figured out and reported in several books. The number one ingredient is sugar. Number two is caramel. Number three is caffeine. Then the forth number is phosphoric acid. Going on to number five that is a coca leaf and cola nut extract. Numbers six is probably lime juice. Number seven is a flavoring mixture, while eight is vanilla and finally nine is glycerin (but is no longer used). These are the simple ingredients that are used to make the magical drink of Coca-Cola.
The Coca-Cola company is the largest manufacturer, distributor, and marketer of soft drinks and juice products accounting for nearly 1 billion servings sold per day and employing over 31 thousand employees in about two hundred countries all over the world. Besides the famous Coca-Cola and Coke patents, the company also manufactures or sells 230 other non-alcoholic beverages. These include Fanta (1960), Sprite (1961), Fresca (1966), PowerAde (1990), Nestea (1992), Fruitopia (1994), Barqs (1995), Minute Maid etc. The Companies operating management structure consists of five geographical groups; North America (which controls America and Canada), Latin America (from Mexico to the tip of Argentina), Greater Europe (consisting of Greenland to Russia s far East, as well as Western, Eastern and Central Europe), Africa and the Middle East (the Middle East and the whole of Africa), and Asia Pacific (including Asia spreading out to Australia). The Minute Maid Company, located in Houston, Texas is also a part of the Management group. For more than a century the company is discharging its social responsibilities through philanthropy and good citizenship. It continues to sponsor world events such as World Cup Soccer, National Football League, National Basketball Association, NASCAR, the Tour de France and the Olympic games (since 1928). This general profile of the company reflects the vast success of Coca-Cola and illustrates its achievements.
The history, ingredients and the company s profile all prove the enormous success of Coca-Cola. This multibillion worldwide company has more assets, wealth and profits than a few African companies combined. Coca-Cola has truly drowned the world in its miraculous taste, and will remain a splendid achievement to man for centuries to come.
Другие работы по теме:
Fast food
of America Have you ever enjoyed a hamburger, sitting on a lawn? May be you're against all these hot dogs and cheeseburgers, because it's a junk food. Anyway, it is always interesting to find out something about the origin and history of such trifles, which make our life more comfortable. They really make life more pleasant, especially outdoors, don't they?
Product Life Cycle Essay Research Paper Every
Product Life Cycle Essay, Research Paper Every product undergoes a Product Life Cycle (PLC). Product life cycle consists of four stages, introductory stage, growth stage, maturity stage and decline stage. Each stage has its own characteristics regarding marketing objective, competition, product, price, promotion and place.
Organisational Structure Essay Research Paper Organizational StructureThe
Organisational Structure Essay, Research Paper Organizational Structure The Coca-Cola Company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. In years past the Coke Company has had more of a centralized organizational structure.
Cocaine Essay Research Paper Cocaine
Cocaine Essay, Research Paper Cocaine The potent drug cocaine was first prescribed as an anesthetic and a painkiller by doctors who believed that it was a safe substitute for morphine.
Caffeine Essay Research Paper Here are some
Caffeine Essay, Research Paper Here are some questions I found about caffeine on the internet I love caffeinated cola do I have to give it up now that im pregnant? Anwser ; not neccarily.Youcan still injoy your favorite drinks such as soda as long as you don t over do it.Abundant research suggests that moderate amounts of caffeine won t harm mother or baby during pregnancy.
Let The Hype Begin Essay Research Paper
When sponsorship becomes too big a business. Having just read the article ?Let The Hype Begin?, on 27th. february, I would like to male a comment on that particular issue:
The Great National Temperance Drink Essay Research
Paper Coca-Cola Enterprises is the self-proclaimed largest bottler of “liquid, nonalcoholic refreshment” in the world. More than 350 million people live in Coke territory and since late last century most have been addicted to the sweetened water. Anyone who prefers sipping an ice-cold Coca-Cola Classic (or one of their companion sodas such as Diet Coke, Sprite, Mr.
The Colombia Plan Essay Research Paper Take
The Colombia Plan Essay, Research Paper Take a product, Coke; sell it around the world; make billions; and, you have a great corporation: Coca-Cola. Take a product, coke; sell it around the world; make billions; and, you have a horrible country: Colombia.
The Cookie Controversy Essay Research Paper The
The Cookie Controversy Essay, Research Paper The Cookie Controversy Most of us know cookies as tasty treats that are baked in the oven but now there is a new kind of cookie and it is stirring up privacy issues with Internet users. A cookie is a text-only file that gets entered into the memory of a web browser. Various web sights use cookies to help with on-line sales and services, tracking popular links, and demographics.
Comida Y Bebida Essay Research Paper Spanish
Comida Y Bebida Essay, Research Paper Spanish Presentation : Food and Drink Espa?ol presentation : Comida y Bebir Presentation Cuando era mas peque?a com?a plantanos porque mi madre me obligaba. Pero ahora como las patatas fritas. Cuando era mas peque?a beb? la leche pero ahora bebo la coca-cola. Como mucho chocolate, helado y muchos postres.
Mkt Plan For Coke Product Essay Research
Paper Company History A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to market the drink at Jacobs Pharmacy in his hometown of Atlanta, Georgia.
Coke Extract Essay Research Paper Australia Blocks
Coke Extract Essay, Research Paper Australia Blocks Bid By Coke to Purchase Cadbury Beverages The Coca-Cola Company has come under recent fire in most of its international markets. The Chairman Douglas Ivester has made a bold attempt to buy another soft drink Company Cadbury Schweppes. The Australian Government stepped into the transaction saying that Coca-Cola was becoming a monopoly.
Coke
– Pepsi Management Report Essay, Research Paper In the late years of the 19th century, a new industry was getting born. An industry that was to become established as a major player in the market later in the next century – the Soft Drink industry. Today it is dominated by two main competitors Coca-Cola Co. and PepsiCo, Inc., and a number of small soft drink producers.
Andy Warhol Essay Research Paper Andy Warholby
Andy Warhol Essay, Research Paper Andy Warhol by Brandon Noll Andy Warhol was thought to be born around 1929 to 1930 near Pittsburgh to Czech immigrant parents. His real name was Andrew
Coke Vs Pepsi Essay Research Paper Comparison
Coke Vs Pepsi Essay, Research Paper Comparison between Coke and Pepsi There are two famous beverage companies, Coco-Cola and Pepsi, have competed dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies use different style of commercials and product to expend their markets.
Always CocaCola Essay Research Paper Always CocaColaIt
Always Coca-Cola Essay, Research Paper Always Coca-Cola It is the sparkling, bubbly, and refreshing drink that has crossed the lips of millions and millions of people throughout the entire world. So many people have enjoyed its unique taste and that cool refreshing drink is all that is needed to satisfy on a hot summer day.
CocaCola Essay Research Paper Managements Achievement Claims
Coca-Cola Essay, Research Paper Management?s Achievement Claims Perspective It is to no one?s surprise that Coca-Cola is one of the world?s largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets.
History Of Pepsi Essay Research Paper Caleb
History Of Pepsi Essay, Research Paper Caleb Bradham wanted to be a pharmacist. Somethings just never work out. Caleb had to drop out of school and return home when his father’s business failed. He opened a drug store on Broad Street in New Bern, North Carolina.
Andy Warhol Essay Research Paper The American
Andy Warhol Essay, Research Paper The American artist and filmmaker Andy Warhol (wohr’-hohl), born Cleveland, Ohio, August 6, 1928?, died February 22, 1987, was a founder and major figure of the Pop Art movement. A graduate (1949) of the Carnegie Institute of Technology, he gained success in New York City as a commercial artist in the 1950s.
Minority Discrimination In A Work Place Essay
, Research Paper This current issue is based on the articles in the National Post on June 16,2000 “Coca Cola Hit With New Race Bias Suit”. This article refers to the employment discrimination on the basis of race and colour. Coca cola company was slapped with a new racial discrimination lawsuit filed against the company, after its settlement involving a similar discrimination suit.
Cry Freedom Essay Research Paper Cry Freedom
Cry Freedom Essay, Research Paper Cry Freedom Summer in Texas, you re stretched out on a big blanket in the middle of Coca-Cola starplex. On the stage Dave Matthew s and the Band are rocking out. The next song on the set is a song called cry freedom. You sit on the blanket and listen to the words. Who is he sing about? you wonder to yourself.
Crosscultural Communication Barriers Essay Research Paper Thesis
Cross-cultural Communication Barriers Essay, Research Paper Thesis: A number of different factors contribute to cross-cultural communication barriers. This thesis will be proven through the examination of Canada?s past history, current policies and future plans concerning immigration and assimilation of immigrants into Canadian society.
Afl Essay Research Paper AFL football is
Afl Essay, Research Paper AFL football is one of the most loved sports in Australia. This popular game attracts over 13.9 million people a year. It has, according to research conducted in 1999 the 3rd highest number of registered players in any Australian sport with the figure standing at 447,436.
Pepsi Vs Coke Essay Research Paper Compared
Pepsi Vs. Coke Essay, Research Paper Compared below are the Pepsi and Coca Cola distributing companies website. WRITING Content Clarity After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions. I viewed both sites as equally understanding. They were very similar, and the information given on each was greatly beneficial to each other s product.
Coke Vs Pepsi Essay Research Paper Mounting
Coke Vs Pepsi Essay, Research Paper Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19th century.
CocaCola Vs Pepsi Essay Research Paper CocaCola
Coca-Cola Vs Pepsi Essay, Research Paper Coca-Cola vs. Pepsi Co.: An International Battle The soft drink industry has been engulfed by an ongoing cola war stemming from a long-time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin.
CocaCola Essay Research Paper CocaCola CompanyFrom our
Coca-Cola Essay, Research Paper Coca-Cola Company From our heritage to our mission to the people who bring our products to thirsty consumers, The Coca-Cola Company is a part of lives everywhere. That is the mission statement of the Coca-cola company, and so far as the world knows it that Coca-Cola has been successful to accomplish that mission over and over again.
Coca Cola Essay Research Paper The wonderful
Coca Cola Essay, Research Paper The wonderful idea of Coca-Cola started way back in 1886. Dr. John S. Pemberton invented this drink as a tonic for most common ailments. Composed of extracts from the coca leaf and the kola nut, this caused his drink to be sightly addictive. The name, Coca-Cola, fits well with the main ingredients, and was given to Mr.
Coca Cola Bad For You Essay Research
Paper Coca – Cola Bad for you. On the 14th of June Coca-Cola?s soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were the cause for the nausea that the people suffered. According to the article it would have been better if they would have acted fast and told the whole truth.
Coca Cola And Its Evolution Essay Research
Paper Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta.
Coca Cola Essay Research Paper AbstractThe CocaCola
Coca Cola Essay, Research Paper Abstract The Coca-Cola Company started out as an insignificant one-man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. Coca-Cola was originally used as a never and brain tonic and a medical elixir. Coca-Cola debuted as a non-carbonated beverage and later carbonated water was added to the syrup to make the beverage what we know today as Coca-Cola.
Globalization Essay Research Paper In our book
Globalization Essay, Research Paper In our book globalization refers to the shift toward a more integrated and interdependent world economy. Globalization has two main components, first is the globalization of markets, and second is the globalization of production.