Consumer Appeal Essay, Research Paper
CONSUMER APPEAL
Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, “Sex, Lies, and Advertising.” She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to the articles around them. In the same manner, so are commercials to television programs. They are both aimed at the same groups or types of people, such as sex, age, gender, etc.
Many times, the time of day or day of the week a show is aired has a lot to do with the types of viewers the program will attract. Thus, the types of commercials will also differ. On Saturday nights at 10:00 p.m., the program “Profiler” airs, a mystery-thriller series. The story line is of a young, beautiful white female trying to capture a serial killer/stalker, who killed her husband and continues to stalk her. The show is very detail oriented, in the sense that the viewers need to pay close attention to what is going on to be able to follow along with the mystery. It tends to “suck you in”, so to say, because it causes the viewers to become involved and engrossed in solving the mystery.
The assumed target of this series is mainly adults over the age of twenty-five, with the exceptions of those viewers that do not watch it at the time it actually airs, but they tape it to watch later. Because of the time it airs, the viewers are very select: children under the age of ten are presumably in bed, junior and senior high schoolers are out, and anyone out of high school and under the age of twenty-five is either out or working. This leaves a majority of the older crowds watching the program.
According to Gloria Steinem, the target of the television show will be the same as that of the commercials. This proved to be true with “Profiler” and its commercials. There were a total of twenty commercials aired. They included and Allstate Insurance ad, a number of car dealers and promotions, chewing gum, beauty products, medicine, food, and television satellites. Most of them had female voice-overs with predominantly white actors and/or actresses. The actors and/or actresses were also good-looking, thin, and of high- to medium-status.
In Steinem’s terms, and as mentioned by Cayo Gamber, an advertisement is generally linked to the article, or in this case, the program. The show is seen as a “complementary copy” for the commercials; because it included certain accessories to a person in the same life-style as the characters in the program. The cars advertisements, in particular, were at times found in the show. However, the other products weren’t really enforced by the program. Above all, the program did help maintain the intended target interested and tuned in to that specific channel.
The benefit of airing commercials at that specific time of “Profiler” is great. It airs at a time that is not too late and, therefore the commercials will not be forgotten. Many times, specifically the Wrigley’s Winterfresh , the Maxwell House, and the Allstate Insurance, the commercials were loud and peppy. The Wrigley’s Winterfresh commercial actually shows the product, the pack of gum even has the price on it. It is basically about many different people that are having so much fun’, while chewing this gum. The music and idea of so much fun, entices the viewer to want to buy it. The setting of the Maxwell House is what catches the attention of the viewer. The commercial shows a family having fun in the beautiful country, in the background, there is a fun-loving country song playing. These were just a few of the examples of the commercials with catchy phrases and loud music.
On the other hand, some of the commercials were a bit more comical, such as the Lay’s Baked Potato Chips. This commercials shows Miss Piggy and two super models eating Lay’s Baked Potato Chips at a classy restaurant. Then, Antonio Sabato, Jr. (a good-looking actor) walks in and sweeps Miss Piggy off of her feet. He then tries to eat some of her chips. Appalled, Miss Piggy sends him flying due to his assumption that he could eat her chips.
Changing to somewhat dull and boring commercials were the advertisements for Lady Speed Stick, Oil of Olay Wrinkle Cream, Excellence Cream hair color, and the new long distance saver 10-321. The reason these commercial may have not been as interesting, is because it was most probably directed to an older crowd. That is to say, those that need wrinkle cream, hair color to cover grays, or a new long distance savings plan. These commercials, in comparison to the others analyzed, were not as interesting or lively.
In the words of Janelle Costa,”The commercials sometimes determine whether or not I actually want to finish watching a program. If the commercials are boring, I’ll change the channels.” This is the same perspective most say they take. So, watching a program soon turns into a fight or struggle between the channel with a moderately good show, that has entertaining commercials. Do you find yourself turning away from a program because of its lack of good commercials?
IN TEXT
1. Steinem, Gloria: Sex, Lies, and Advertising; Course Packet, English 11, George Washington University, 1997.
Другие работы по теме:
Microsoft Essay Research Paper Microsoft has had
Microsoft Essay, Research Paper Microsoft has had a couple of though months since July last year, when Judge Thomas Jackson ordered the company to break up in two. However, since the beginning of this year things have just looked better for Microsoft.
Consumer Dept Essay Research Paper The reasons
Consumer Dept Essay, Research Paper The reasons we as Americans buy on credit varies, but without it most of us would probably never be able to purchase necessities such as a home or automobile. The nation’s
Consumer Compliant Essay Research Paper May 15
Consumer Compliant Essay, Research Paper May, 15 1999 Consumer Affairs Inc.P.O. Box 5555Atlanta, GA 5555-5555 Ladies and GentlemenI am now thoroughly upset with your treatment of me throughout the ordeal I havebeen put through.
Bruce Daw
– Consumerism Essay, Research Paper What does Bruce daw’s poetry say about consumerism and it’s influence on modern day society?Consumerism is a significant feature of modern society and the poet Bruce Dawe is highly critical of it’s negative influence.Throughout his work, Dawe sarcastically attacks the way in which people have been manipulated by the lore and appeal of consumerism.
Absolue Appeal Essay Research Paper Absolut Appeal
Absolue Appeal Essay, Research Paper Absolut Appeal Everyone who has flipped through a magazine lately has found some humor in the latest creation of Absolut Art that has bombarded Absolut Vodka onto the shelves of every liquor store and the minds of every vodka drinker around. These series of advertisements show a bottle of Absolut Vodka cleverly disguised or incorporated into a picture or painting.
Simon Birch Essay Research Paper The overall
Simon Birch Essay, Research Paper The overall effectiveness of the film Simon Birch is enhanced by technical details such as, sound, lighting, colour and symbolic representation. Sound is an effective means of creating atmosphere and hence creating audience appeal. Similarly, lighting also brings emotion and mood to a film.
A Consumers Buyer Behaviour Is Influenced By
Four Major Factors; Cultural, Social, Personal, And Psychological Essay, Research Paper A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultural, Social, Personal, And Psychological
Cadillac Essay Research Paper IntroductionNow that we
Cadillac Essay, Research Paper Introduction Now that we have looked at the Cadillac Escalade?s environment and target markets, lets look at the marketing mix to show what cadillac does to influence the demand of the Escalade.
Advertisment Tactics Essay Research Paper When reviewing
Advertisment Tactics Essay, Research Paper When reviewing advertisements over a twenty-four hour period, one notices that there are a variety of weasel words and different tactics such as unfinished words and personification used to persuade the consumer to buy a certain product. Weasel words are words that appear to make a claim for a product, but in actuality, they don t.
Internet Privacy Essay Research Paper A new
Internet Privacy Essay, Research Paper A new report was written on the privacy issue of consumer reports to large companies. This is an issue which has been debated for some time and has been the subject for many parliamentary bills. Consumers, in exchange for their shopping statistical information, are rewarded.
Essay
#2 Essay, Research Paper Castilla, Sebastian English II Pre-Ap/Honors Ms. Mays 5 February 2000 Essay #2 In Act I, scene ii of The Tragedy of Julius Caesar, Cassius delivers two very important monologues. Throughout these important speeches he uses rhetorical techniques and employs an appeal to Brutus? logic to make his persuasive speech effective.
Hidden Meanings Essay Research Paper Hidden Meanings
Hidden Meanings Essay, Research Paper Hidden Meanings Advertisements give most of us the idea of perfection in ourselves and in our culture. Many times companies target our sense of beauty by presenting us with perfect people utilizing their products. In other cases they use catchy and witty slogans to grab our interest.
Lawappeal Process Essay Research Paper America is
Law-appeal Process Essay, Research Paper America is a place, where democracy is served to every U.S. citizen. The appeal process is one of the many examples that verify America?s democracy. The procedure of appealing is a very complex one; which concerns interpretation, circumstances, and morals/ethics of the one convicted.
Settlers And Pioneer Essay Research Paper Settlers
Settlers And Pioneer Essay, Research Paper Settlers and pioneers led very different lives. The code of conduct practiced by both groups was the same. While both groups were dependant on consumer goods, the particular goods demanded by each group were different. Rebecca Burland was born in England and immigrated to Pike County Illinois in 1831 with her family.
Societal Marketing Concept Essay Research Paper The
Societal Marketing Concept Essay, Research Paper The societal marketing concept holds that the organisation should concentrate on the needs and wants of their customers, and then deliver the desired satisfactions more effectively and efficiently than competitors, in a way that maintains or improves the consumer’s and the society’s well-being.
Prairie Essay Research Paper PRAIRIE An ecoysystem
Prairie Essay, Research Paper PRAIRIE An ecoysystem is all the biotic and abiotic components of an environment. The prairie is located in North America. The tempaturevaries greatly and the environment doesn’t get enough rainfall to support trees.
Being A Smart Consumers Essay Research Paper
Being a Smart Consumers Ryan Romme When deciding to buy a computer it is a very important decision. First decide that range of money you are willing to spend. Then research the many different companies and the product they have to offer. Then after deciding the company to purchase the computer the next step is to price watch.
Euthanasia Essay Research Paper Retired professor and
Euthanasia Essay, Research Paper Retired professor and psychoanalyst Ernest Van den Haag, by defending the right to commit suicide, made an appeal to J.S. Mill?s principle. Van den Haag said that people should have the right to choose as they please, as long as no one else is hurt (Hallock 13). According to the constitution, people have the right to decide death, not the government (Dority 8).
Compromise Of 1850 Essay Research Paper Clinton
Compromise Of 1850 Essay, Research Paper Clinton Jolts Canadians With a Plea On Federalism In Ottawa, Canadians on both sides of the nation’s deep linguistic divide say they were stunned by President Clinton’s unexpectedly passionate appeal for national unity and federalism.
Heroes Today Vs Heroes Past Essay Research
Paper Erika Spaulding 10-21-99 Hero Essay Heroes today are different than they were in the Anglo-Saxon era. For one thing, they had different codes of conduct than we do today. Some common
Dawn Hand Soap Essay Research Paper Dawn
Dawn Hand Soap Essay, Research Paper Dawn Hand Soap Memo Purpose In this memo we will take an in depth look at the magazine advertisement used by Dawn dishwashing soap. With a specific focus on the ad’s purpose, description, their target audience, and the ad’s strategies.
Definion And Construction Of A Consumer Essay
, Research Paper 1) A consumer is socially defined as someone whom is pressured into buying items forced upon them my capitalist methods. They are also people who believe that if they buy a particular item it will make their lives better. Society has forced consumerism unto people and it has increased over the last century.
Marketing Consumer Behavior Essay Research Paper 1
Marketing Consumer Behavior Essay, Research Paper 1. (a) The types of market segments currently existing for the Hummer in the consumer market are generally men with household incomes varying between 200 and 300 thousand dollars per year. Most of these men already own two or three cars. More doctors will purchase Hummers than lawyers.
Lao Tzu
’S Response Essay, Research Paper I am Lao Tzu. In response to Mr. Martin’s observation: “The mind cannot find truth by itself, but it sure as hell can find falsehood. The idea of stumbling through life with my heart open and my bull*censored* detector turned off doesn’t appeal to me.”
Magazine Advertisement Essay Research Paper Kim SteveEng
Magazine Advertisement Essay, Research Paper Kim, Steve Eng. 100 Final Draft The Influence of Magazine Advertisement Since the inception of advertising was introduced to the world, mass produced images has impacted the lives of many consumers. The marketing strategies of many businesses have thrived from the result of advertising and still are.
The Consumer Price Index Essay Research Paper
Sept. 28, 199 Inaccuracies of the Consumer Price Index(CPI) The Consumer Price Index is a measure of the prices of a fixed market basket of some 300 consumer goods and services purchased by a “typical” urban consumer. The 1982-1984 period serves as the base period so analysts can compare other year?s changes with this base period.
Fast Food Essay Research Paper The fast
Fast Food Essay, Research Paper The fast food industry is one of the largest industries in the world. Fast food has been known to be a large area of investment involving food. Restaurants such as McDonald s and Burger King have been known for their popularity mostly from advertisements and are highly rated to be the trademarks for the fast food industry.
Death Penalty Furman Vs Georgia Essay Research
Paper Furman vs. Georgia I believe that Furman’s appeal to the Supreme Court to lift his death penalty sentence was invalid. The accused received a fair trial, with due process and appropriate representation. There was no act in his sentence that could be deemed unconstitutional. Death penalty cannot be branded an unconstitutional act, for it does not fall into the category of cruel and unusual punishment that is prohibited by the Eighth Amendment.
Us Economy Essay Research Paper US Economy
Us Economy Essay, Research Paper U.S. Economy Shrinks During the third quarter, a falling GDP has the economists worried that the U. S. economy is heading towards a recession. The GDP (Gross National Product) fell at a rate
Media Sex Essay Research Paper Sex and
Media Sex Essay, Research Paper Sex and Manipulation by the Media Most people know that sex appeal is used on us every day, but few realize that they are also being manipulated through certain words and writing techniques.
The Rest Of The Story Essay Research
Paper Car magazines like Car and Driver and Motor Trend both share the same interest in providing the consumer with information on new automobiles. Both Car and Driver and Motor Trend are monthly magazines. They both have professionals that test high performance cars and trucks on comfort, ability, engine, and overall capabilities.
Tv Advertising Essay Research Paper TV Advertising
Tv Advertising Essay, Research Paper TV Advertising Of the three major types of advertising television, print and direct mail TV is by far the most costly and effective method. Research shows that TV advertisers spent a total of $29.5 billion in 1992. With these vast sums being spent, advertisers must carefully evaluate advertising costs, consumer exposure opportunities, and consumer buying strategies.