Advertising Analysis Essay, Research Paper
My advertisement was found in a recent addition to recovery magazine. Recovery is a magazine aimed at teenagers that fall into the category that enjoy surfing, skating and mainly punk and rock music. The particular advertisement I chose was explicitly for sunglasses but it was also for the retail store that sells them. In this case the shop is called Glue. The theme of the particular advertisement is a virtual reality. Like the product is from another world but you the consumer can purchase then now. The actual virtual reality theme is portrayed in significant detail, which also sets this advertisement apart from the others.
In the advertisement the background image which is part of the virtual look is lined, also known as interlaced, to create the feeling of virtual reality greatly increase. The two characters in the advertisement are specifically placed also. The actual background image has a wall in it so the producers set the 2 characters apart. By making the male close to the camera showing only the top half and the female counter part is set back on top of the wall to show the whole body and how real it is.
The characters, male and female, look as if they are playing a virtual shooting game. The characters are holding fake guns that look quite futuristic yet still portray an image of virtual reality.
The advertisement incorporates a white border to show of the orangeness of the advertisement. The bottom section of the advertisement is sort of cut off to add to the virtual reality feeling and to add to the feeling of being in the game also. The bottom section is compiled of 4 sections.
The first of the four sections is an artificial picture of an unrealistic gun and text confirming the consumer is on ?Level four?. This adds to the virtualness.
The second section comprises of another advertisement for a product in which the consumer, a punk, rock, surfy-skater, would also be interested in. A specific brand name is also shown.
The third and second last section is quite large to make you look at it and it comprises of the actual listing of the clothes and the prices of them. This way the reader will know how much to expect to pay for the product and also know what to ask for if the product cannot be found in the store, GLUE.
The fourth and final section tells you the reader of the advertisement the location of the stores so you know where to go the get the product. And also find out what else the store has to offer you. Also in the fourth section the logo is there. It is big compared to the rest of the text and it is also close to the location so you the consumer can not waste time in finding the location of the shops if the first thing you look at is the logo. The logo, GLUE, is also extremely futuristic to go with the advertisement also.
As you can see the confirmations of my first thought were true. The advertisement was specifically placed in the RECOVERY magazine as it is aimed at their target audience and the advertisement also stands out from the crowd with its bright colors and futuristic feel to it. SO now we know why the producer put this particular advertisement in the specific magazine to get it read but the target audience. All that?s left is to find out if the specific consumers met the producers? plan.
Другие работы по теме:
Advertisement
I want to refute your suggestion with reference to believe that advertising is needed nowadays. Don’t you know that economists tend to argue that if we don’t have advertising there wouldn’t be such a wide choice of things to buy?
Advertising Essay Research Paper AdvertisingWe live in
Advertising Essay, Research Paper Advertising We live in a fast paced society that is ruled by mass media. Everyday we are bombarded by images of perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are imbedded in our minds throughout our lives.
Beauty Myth Essay Research Paper My Beliefs
Beauty Myth Essay, Research Paper My Beliefs on the Beauty Myth In today’s society it seems as though women are forced into being something that they are not. Women see pictures in magazines such as this advertisement I have attached to this paper, and they think to be accepted by everyone else they need to look like “that.” I believe that some of the feelings from “The Beauty Myth” are still true in today’s society, but on the other hand I believe that it should not have to be this way.
Advertisment Tactics Essay Research Paper When reviewing
Advertisment Tactics Essay, Research Paper When reviewing advertisements over a twenty-four hour period, one notices that there are a variety of weasel words and different tactics such as unfinished words and personification used to persuade the consumer to buy a certain product. Weasel words are words that appear to make a claim for a product, but in actuality, they don t.
Hockey Essay Research Paper Companies extend to
Hockey Essay, Research Paper Companies extend to great lengths to push their products. Advertising is a multi-billion dollar a year industry. Most companies are willing to put up millions of dollars in advertising to wager that their cleverness will sell their product. Nike has taken an unusual approach to this in the attached ad.
Marketing Analysis Essay Research Paper Since the
Marketing Analysis Essay, Research Paper Since the Brands Simulation Game is so detailed, one could not expect to know everything in the first quarter. Therefore, our team decided to familiarize ourselves with the game in the first decision. Each of us did some reading on the basic concepts of the game and came to, at least we thought, a well thought out plan.
Cigarette Advertising Essay Research Paper What are
Cigarette Advertising Essay, Research Paper What are cigarette advertisements really selling you? When we look at cigarette advertising in today s society we see that it portrays smoking as a non-harmful addiction. If you spend some time looking through a magazine, I guarantee that you will stumble upon at least seven different cigarette ads from such popular companies as Camel to Marlboro.
Dream World Essay Research Paper Dream WorldIn
Dream World Essay, Research Paper Dream WorldIn the nineties, the number one advertisement that sells products is sex. Face it, sex sells. Consumers buy the products that catch their eye and having sex as an advertisement source, surely helps. MTV and gender ads are linked in a big way. In gender ads such as “Bongo jeans” and “Revlon”, beautiful models are featured and that makes people watch the commercial.
Advertising Concepts Essay Research Paper ADVERTISING CONCEPTSThis
Advertising Concepts Essay, Research Paper ADVERTISING CONCEPTS This paper is meant to explain some concepts of advertising in cortese s Provocateur. Three basic concepts I will explain, as well as show examples of, are Body Clowning, Body Chopping and Subconscious Seduction. These three concepts are widely used in the advertisement business today.
Desires In Advertising Essay Research Paper The
Desires In Advertising Essay, Research Paper The following advertisements promote new desires and new cultural mythologies towards our society. The older desires are still evident because they are used in nature differently, but now new desires are emerging. These new desires include the power and freedom of women, a new rugged view of sex and sexuality, extreme risk, and strangely enough truth has been a new evident trend.
Advertisin Essay Research Paper Advertising No Effect
Advertisin Essay, Research Paper Advertising: No Effect or Negative Effect? No effect! If someone told you to jump off of a bridge would you do it? Maybe. If they told you to destroy your life and body by smoking a cigarette, would you? Possibly. But any of these descisions you make are not forced upon you by them and they have no impact on if you do what they say or not.
Effect Of Advertising On People Essay Research
Paper Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise by a well known photographer Duane Michaels, and the other is an advertisement for the Altoid product by an unknown photographer.
Internet Advertising Essay Research Paper Internet AdvertisingInternet
Internet Advertising Essay, Research Paper Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers.
The Advertisement Essay Research Paper
“Wear it and be Happy,” What is behind the words of advertisement? Besides how many different ads tell us the same thing, “buy, buy, buy.” It seems like today, that all ads are summing up, that if you use their product, then your life will be better. Ads are supposed to attract the reader’s eyes, just like this advertisement caught my eye with the quote.
Analysis Essay Research Paper Analysis of DELL
Analysis Essay, Research Paper Analysis of DELL Inspiron Advertisement Today?s world is an ever-changing whirlwind of technology and job markets with new and improved requirements. The technological advances made by computer companies are extremely complimentary to this ever changing landscape we call our lives.
Television Advertisement Essay Research Paper Television AdvertisementTelevision
Television Advertisement Essay, Research Paper Television Advertisement Television advertisement takes an important part of everyday human s life. Everyday tons of people in America and world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch.
Description Of Hbo Advertisement Essay Research Paper
Date: September 27, 2000 Subject: HBO s new series called KO Nation advertisement analysis Purpose of the advertisement: HBO is trying to promote its new boxing show for its network by using specific techniques of glamour and flashiness to attract its targeted audience.
Ads Essay Research Paper Advertisements Kellogg s
Ads Essay, Research Paper Advertisements Kellogg s Description This is a Kellogg s advertisement. It s a beach scene with an older man in fairly decent shape running towards the water. He is carrying a surfboard in both hands over his head. In the bottom right hand corner there is writing that says Help yourself.
Advertising Council Essay Research Paper Website Group
Advertising Council Essay, Research Paper Website: Group Name: Advertising Council (professional private non-profit organization) Political Goal: Using the power of advertising the Ad Council stimulates action against the problems confronting Americans today. A private non-profit organization, the council was founded in 1942 to rally support for the war effort.
Advertising Analysis Essay Research Paper Advertising AnalysisAlcohol
Advertising Analysis Essay, Research Paper Advertising Analysis Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple “leave it Beaver” appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV.
The Effects Of Advertising On The Consumer
Essay, Research Paper The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us.
How Advertising Effects What You Buy Essay
, Research Paper HOW ADVERTISING EFFECTS WHAT YOU BUY Thesis: Advertising has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it.
Sex In The Media Essay Research Paper
Sex In The Media!!!! The use of sexual attraction in advertising is very vivid among our everyday society. Advertising today has become so complex, that women and men stretch out and try to attain these unattainable goals.
Advertising Essay Research Paper AdvertisingThe impact of
Advertising Essay, Research Paper Advertising The impact of advertising is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. Advertisers essentially have the power to promote positive impact or negative impact to our society. Unfortunately, the advertiser had caused many negative social impacts.
Marketing Initiative Essay Research Paper Marketing InitiativeMarketing
Marketing Initiative Essay, Research Paper Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative.
Tv Advertising Essay Research Paper TV Advertising
Tv Advertising Essay, Research Paper TV Advertising Of the three major types of advertising television, print and direct mail TV is by far the most costly and effective method. Research shows that TV advertisers spent a total of $29.5 billion in 1992. With these vast sums being spent, advertisers must carefully evaluate advertising costs, consumer exposure opportunities, and consumer buying strategies.
Alcohol Advertising Essay Research Paper The world
Alcohol Advertising Essay, Research Paper The world of advertising is exciting and diverse. It has the ability to influence society to follow certain trends or ideas. Every where you look there is some form of advertising. From television to radio, magazines to billboards, product advertising is a large factor in what we do.