, Research Paper
??????????? The main
disability of newspaper adverts is that they are a static image, so unlike
television commercials information has to be printed on one page all at once,
which can sometimes be confusing. The benefits of a static
advertisement is that the reader can take their time over reading the advert,
which television commercials cannot do, as many are under a minute long.
Magazine adverts also benefit from being static as the reader can remember
telephone numbers and addresses more easily, and so they are frequently printed
on newspaper adverts.?One disadvantage of newspaper adverts is that many people flick
past adverts of any kind when reading a magazine, which is different from a TV
advert, as viewers cannot flick past adverts, and the only way to avoid them is
to turn the television off, which many people do not do. Also, magazine adverts
do not usually have millions of people reading them at the same time, which
television commercials do.Newspaper adverts frequently
use pre-modifiers and superlatives to emphasise products and make them sound
better, and in many cases these are opinionated and not factual. Facts and
figures are an important part of adverts, as it makes the product or company
sound technical, serious, and informative, and they are often accompanied with
pre-modifiers to make them sound better.Colours play an important role
in magazine advertisements as they can make certain things stand out so the
reader will read them first, and contrasting colours, fonts and text sizes also
highlight specific objects or words.Overall, newspaper adverts are
effective, especially in local newspapers advertising local shops as they are
direct and simple, and are more cost effective than television commercials.
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