Coca-Cola Essay, Research Paper
Management?s Achievement Claims Perspective
It is to no one?s surprise that Coca-Cola is one of the world?s largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possible, but Coke did it. That is just one example.
Coca-Cola?s management believes in the theory that people need 64 ounces of liquid everyday to survive. Right now, Coke only accounts for an average of less than two of those ounces. They believe that by adding strength to the world?s strongest brand, it will help people make Coke a more frequent choice for those 64 ounces.
The part of this Annual Report that I personally wanted to attack was the lack of sales in Canada and Coca-Cola?s goals in improving them. Being native of Canada and a big Coke fan, I know that Coke has struggled in my homeland for several years. M. Douglas Ivester answered my concern by stating that Coke allowed the retail prices of their products to out pace their value in the eyes of our consumers. Since 1994-1995, Canada?s unit per case volume increased 4%. Coke is expecting an even greater increase in 1996 because their Canadian bottler signed with two major grocery retailers. Coca-Cola used Canada as a lesson they can use as a guide worldwide never repeat.
CEO, Robert Goizueta believes that there is no limit to your growth. He will not allow boundaries to be set. It is evident to me that Coke is not setting boundaries considering that they have a bottler in almost every corner of the world. Coke is focused on strengthening world wide markets and creating new ones. In this report, they state how the will improve sales in Nigeria, China, South Africa, and Canada.
Of all the Financial Reports I have read (Anderson Consulting, Home Depot, Green Park, etc.), Coca-Cola is a company in which I believe what the management claims. Coke has a great responsibility of making investors, employees, and consumers happy all over the world. Why would they blow it?? Coke realigned their management team at the beginning 1996 to more accurately reflect the global nature of their business. That says growth all over it.
Comparison to Industry Standards
Coca-ColaIndustry Standard
1.)Quick Ratio.2.7
This states that Coke through these calculations is not as liquid as the industry standard.
2.)Current Ratio1.0%1.4%
3.)Profit Margin11%9%
4.)Return on Equity55%9.5%
This is very good percentage, above industry standard.
5.)Asset Turnover1.2%3.6%
6.)Return on Assets20%8.5%
7.)Debt to Equity75.3%66.5%
A little high compared to industry, but still has not peaked at 100%.
The present value of Coca-Cola?s discounted cash flow compared with the market value shows that Coca-Cola is greatly undervalued. This makes Coca-Cola a good investment for the future.
Conclusion
After doing several ratios and comparing them to the industry average, I see nothing but a solid investment for 1997. Coca-Cola has not yet peaked in its profit increase and return on equity. This company is so big that if the company burned down to the ground, they would have no trouble borrowing the money to rebuild, just based on the strength of their Trademarks alone. Coca-Cola?s trademark is worth $1 for accounting purposes, but in the neighborhood of $40 billion in actuality.
Coke has an unbelievable cash flow because their capital requirements are low for a company of their size. They only have 32,000 employees worldwide. Unlike wine, Coke products can go from production to consumption in a matter of hours. As far as their advertising goes, they now use many different agencies instead of just one. This will add more creativity and ideas.
When we finally have our meeting with the investment club, Coke will be one of the stocks I invest in because of the sense of security it gives you.
;klj
Другие работы по теме:
Goals Essay Research Paper A goal is
Goals Essay, Research Paper A goal is an achievement you want to accomplish. Many people have goals for certain reasons. There are many different kinds of goals such as short-term and long-term. Having goals are very important to some people because it gives them a sense of self-confidence.
Pope Leo X Essay Research Paper 1518
Pope Leo X Essay, Research Paper 1518 (150 Kb); Oil on wood, 154 x 119 cm (60 5/8 x 46 7/8 in); Uffizi, Florence It was for this achievement that Raphael has remained famous throughout the centuries. Perhaps those who connect his name only with beautiful Madonnas and idealized figures from the classical world may even be surprised to see Raphael’s portrait of his great patron Pope Leo X of the Medici family, in the company of two cardinals.
Racism 6 Essay Research Paper What does
Racism 6 Essay, Research Paper What does it mean to be American? American citizens are granted life, liberty, and the pursuit of happiness. One who is American can control their destiny depending on how hard they work; they are not confined to a class system that they were born into, as in many other countries.
High Schools Should Not Rely On Standard
Achievement Scores Essay, Research Paper High Schools Should not use Standardized Achievement Scores to Determine Whether Students Should be Promoted, Without Regard to Course Grades
The Protagonist Of A Short Story Is
An Intensely Lonely Character. Essay, Research Paper I believe that before this statement can be explored one should define the terms used in it. The term short story has often been a question like how long is a piece of string, but in this now we have been able to define it, if not precisely. The short story ‘differs from the novel in the dimension which Aristotle calls ‘magnitudeґ, and this limitation imposes differences both in the effects that can be achieved and in the choice and managements of the elements to achieve these effects.
Euphemisms Essay Research Paper Euphemisms can be
Euphemisms Essay, Research Paper Euphemisms can be used to make something bad sound not so bad, for example when showing compassion to someone who has lost a loved one, but when euphemisms are used to disguise a harmful meaning or event, then it becomes doublespeak. People in our society use euphemisms in every day life.
Extra Activities Essay Research Paper The Research
Extra Activities Essay, Research Paper The Research Problem I am focusing in on deals with how much of a positive or negative effect participating in extracurricular activities can benefit the participant. Ranging from academic achievement in high school and college to helping excel in job careers. This literature has been studied before but I am attempting to replicate this study in order to understand if this research is applicable to students participating in athletics.
Folks Essay Research Paper The level of
Folks Essay, Research Paper The level of educational attainment and achievement for my generation to that of my parents differs greatly. Over the past decades, large numbers of social movements have altered society’s limitations on an individual’s education. Not knowing my parents, I cannot confirm their educational backgrounds.
Reason For Existence Essay Research Paper Existentialism
Reason For Existence Essay, Research Paper Existentialism was born against Age of Reason in order to reject abstract thinking and absoluteness of reason. Existentialists have claims and evidences to support their idea. They are trying to find absolute truth without absolute thinking because of this they will look for the truth all the eternity.
Racism Essay Research Paper The understanding of
Racism Essay, Research Paper The understanding of prejudice can lead to us removing of racism and discrimination in our country. Stereotyping, or forming a set of characteristics thought to be common to all members of a certain group, leads to prejudice influencing the observer to be part of a group rather than an individual.
Oh Really Essay Research Paper Oh Reallyyou
Oh Really? Essay, Research Paper Oh Really, you think i am a lark, the dogs they run and bark, but when i say to them, shut up shut up shut up, you say to be nice to them,
Hazing Essay Research Paper Is it
Hazing Essay, Research Paper , Is it necessary in Greek Organizations? Initiation is a learning process that can make a better person mentally. There is no need to beat in order to teach. Some say initiate have to teach themselves in order to taught. If the initiate is not teaching themselves, then positive reenforcement can take place rather than hazing.
William James Essay Research Paper William James
William James Essay, Research Paper William James, in the first lecture of his work the varieties of religious experiences analyzes the origins of religious phenomena. The theory mostly debated among others is that of medical materialism.
Proteins Essay Research Paper Two Animal Products
Proteins Essay, Research Paper Two Animal Products vs. Two Protein Amino Acid Supplements The Protein and Amino Acid supplement make claims to build lean muscle mass in conjunction with a healthy diet and exercise (especially weight training). Protein and Amino Acid supplement companies advocate eating 6-8 small healthy meals a day which allows the body to use food more efficiently throughout the day for increased energy and performance.
Shakespeare Essay Research Paper The authors achievement
Shakespeare Essay, Research Paper The author?s achievement is when he is able to leave an everlasting imprint on his Audience. William Shakespeare?s fictional characters, in The Merchant of Venice greatly influenced the way I view the world and myself. So, how is one of Shakespeare?s characters related to me?
Beowulf An Epic Essay Research Paper Beowulf
Beowulf: An Epic Essay, Research Paper Beowulf: An Epic Numerous characteristics of this poem validate claims that it is an epic. Obviously indicative of this poem s epic nature are its boasts and battles. Beowulf s boasts begin as soon as he arrives on the Danish shore when he justifies his presence there by giving evidence of his worthiness to fight Grendel.
Bill Clinton Essay Research Paper Award WinnerThe
Bill Clinton Essay, Research Paper Award Winner The most deserving person in the world to receive the Swift Silken Thread for Meaningless Achievement Award is former president William Jefferson Clinton. He was
David Hume Essay Research Paper In reading
David Hume Essay, Research Paper In reading the ideas of David Hume, I have came to believe that he was telling us the miracles don?t exist. They are sort of a ?Mission impossible.? We
Parapsychology Paper Essay Research Paper Parapsychology is
Parapsychology Paper Essay, Research Paper Parapsychology is another word for paranormal or out of this world happenings. I do not believe in most forms of ESP or Extrasensory Perception. Clairvoyance is one form that I believe in, to an extent.
Body Shop Essay Research Paper 1 Is
Body Shop Essay, Research Paper 1) Is Anita Rod*censored* correct when she claims that it is possible to run a business in a very ethical and socially responsible manner and still “give shareholders a wondrous return on their investment”?
Curtis Chang Essay Essay Research Paper Curtis
Curtis Chang Essay Essay, Research Paper Curtis Chang EssayCurtis Chang s essay was so effective it made me look at ethnic minorities differently. Ethnic minorities are not anymore issues that everybody seems to ignore, they are now groups with success. The achievement of this ethnic minority shows how they are able to achieve the American dream.
Rewarding Special Talents Essay Research Paper Rewarding
Rewarding Special Talents Essay, Research Paper Rewarding Special Talents For many years now, advocates for giving out scholarships based only on financial need have been pushing to remove special abilities from the criteria to award the money. This proposed system is already in use in the form of financial aid.
Executive Privelage Essay Research Paper exemption of
Executive Privelage Essay, Research Paper exemption of the executive branch of government, or its officers, from having to give evidence, specifically, in U.S. law, the exemption of the president from disclosing information to congressional inquiries or the judiciary. Claims of executive privilege are usually invoked to protect confidential military or diplomatic operations or to protect the private discussions and debates of the president with close aides.
Why Homosexuality Is Abnormal Essay Research Paper
Why Homosexuality is Abnormal? Michael Levin Levin gives two claims to support his views of homosexuality. Homosexuality is abnormal, therefore it is undesirable. Levin also gives explanation to why unhappiness is tied to the misuse of body parts.
CocaCola Essay Research Paper CocaCola CompanyFrom our
Coca-Cola Essay, Research Paper Coca-Cola Company From our heritage to our mission to the people who bring our products to thirsty consumers, The Coca-Cola Company is a part of lives everywhere. That is the mission statement of the Coca-cola company, and so far as the world knows it that Coca-Cola has been successful to accomplish that mission over and over again.
Bush Essay Research Paper Governor Bush will
Bush Essay, Research Paper Governor Bush will reform the nation?s public schools, as he has in Texas, which is one of two states that have made the greatest recent progress in education. He will close the achievement gap, set high standards, promote character education, and ensure school safety. States will be offered freedom from federal regulation, but will be held accountable for results.
Cannery Row Essay Research Paper Cannery RowIn
Cannery Row Essay, Research Paper Cannery Row In the novel, Cannery Row, many characters experience hardships and asperities throughout their lives in order to make a living. Two characters who works hard to make their lives worthwhile are a grocer Lee Chong and a scientist Doc. These two characters pose a great exemplary of hardworking and achievement.
Aurora Leigh Essay Research Paper Aurora LeighThe
Aurora Leigh Essay, Research Paper Aurora Leigh The story “Aurora Leigh” is the story of a fictional woman poet. This story was Elizabeth Barret Browning’s greatest achievement. This was the first major poem in English Literature in which the heroine, just like the author was a woman writer. This story had a lot to do with Aurora as a rising poet in a society that did not except woman as artists.
The Fairfax Resolves Essay Research Paper We
The Fairfax Resolves Essay, Research Paper We “can not be considered as a conquered Country” because we are “Descendants not of the Conquered, but of the Conquerors.” With this implied threat of military action, the Fairfax County Resolves challenged the unconstitutional actions of the British government.