Mcdonalds In Moskow Essay, Research Paper
Question # 1:
Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise .
1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture.
2. Moscow was chosen for its favorable location and for being the capital-cultural center of Russia, where people are more informed and educated.
3. The opening of the first McDonalds in Russia was greatly advertised and promoted, not only by local media, but also by the biggest national and world media. Many world reporters were invited to the grand-opening of McDonalds so that they could show this event in a favorable way to the company.
4. At the grand opening orphans and children were served first and free.
5. Many high positioned officials from city and national government, and other celebrities took part in the opening.
6. Despite its foreign belonging McDonalds accepted only national Russian currency, Rubles.
Question #2:
Identify and describe at least 5 (five) obstacles or problems on a corporate level, and how they were solved and overcome.
1. Production problems. There was no manufacturer or producer in Russia who could produce products needed for the business. One of the solutions was to bring all the products from different countries, but that would be too expensive, so the management decided to build a huge food processing plant size of 3 football fields in order to produce all needed products under one roof, instead of shipping it from somewhere else.
2. Lack of Trust. At that time (we are talking about the end of Cold War) there was a great lack of trust between Russian and Canadian partners. That problem had to be overcome by establishing a good and friendly personal relationship between top executives of both sides.
3. Technology problem. Despite its status as a Super- Power, Russia was far behind United States and Canada in technological development. All the equipment for the restaurant had to be brought from outside of the country, even the equipment for the food processing plant.
4. Political problem. Not every Russian political leader would understand the opening of a representative of not long ago hated ?capitalism system? in the heart of Russia. The management had work closely on the McDonalds? s image in Russia. They had to introduce their restaurant not as a ?Capitalism? intruder, but as a business that will serve people?s needs when they are in hurry.
5. No local managers. There were no local people who could qualify for the manager?s position, so McDonalds had to hire a few Russian men and send them to Canada, where they would learn all necessary skills.
6. Hiring employees. When McDonalds first announced its plans to hire new employees, they started receiving thousands of applications every day. They had to find, select and interview lots of people, in order to hire best possible candidates.
7. Harsh Russian Winter. As we all know, winter in Russia can be very cold, so McDonalds Corp. had to establish supply of ingredients for their products from the companies, which do not depend on weather conditions. Some of the supplies were produced by local farms, and some had to be imported.j
8. Communicational problems. Despite its size, Moskow did not have any phone books, or business directories, this made it very hard for company to find or locate anything or anybody in capital of Russia. It was also very hard to establish good communication between McDonalds in Moskow and its executives in Canada.
9. Ingredients problems. Some of the ingredients that McDonalds uses ( such as potatoes) could not be produced by local farmers. Russian potatoes were to big in size, and could not be used to make a french fries. McDonalds had to ship potato seeds from Europe to reproduce them in Russia
Question #3
Do you believe that McDonalds will succeed in a long term in Moskow ?
Answer: It has been ten years since McDonalds opened its restaurant in Moskow, and so far it has proved its ability to do a profitable business in Russia. However, I do not believe that McDonalds will succeed in Moscow in years to come. In order to prove my point of view, I will provide my 5 reason .
1. After August 98 economical crisis in Russia, the population was divided into two groups. One group: about 15 % of population who have enormous amount of money, and another group: people who have almost no money at all. As we know prices in McDonalds compared to Russian standards are fairly expensive, so the majority of people can not afford McDonalds, and those who have money, will not eat at McDonalds because they see it as ?junk food? and inexpensive.
2. When McDonalds first opened, it had no competition in this industry, however nowadays it has to compete with many relatively small Russian-oriented fast food restaurants and cafes. These businesses offer Russian food, food that the majority of population is used to and admires. This food is cheaper, healthier and much more tastier than food at McDonalds.
3. Political problems. As we all know, after Kosovo crisis, the United States and Russia have entered a stage of ?cold? relations. Mass media has launched a huge propaganda campaign aimed against all American oriented or manufactured products and services. They would like the population to see the United States and its allies as enemies of Russia. Therefore at this time the number of people who regularly ate at McDonalds decreased drastically.
4. After the crisis, the cost of doing business in Russia was raised by the state and local governments. It was done in order to promote Russian owned and operated businesses, so that the profit will stay in the country. Foreign and joint ventures such as McDonalds was given unfavorable tax brackets.
5. Nationalism is one of the greatest factors which plays a major role in Russian political life. Every day many political leaders are trying to play with young people?s feelings of patriotism. They are asking the population not to buy or use American products, unfortunately McDonalds falls into this category.
Based on the factors mentioned above, I strongly believe that until economical and political crisis in Russia is not over, McDonalds will be loosing is market share in Russian fast food industry. Unfortunately I can not predict any future changes in the situation in Russia. Stable Russian economy equals stable business for McDonalds. As long as the situation remains unchanged, McDonalds has no clear future.
32d
Другие работы по теме:
Mcdonalds Affect On The World Market Essay
, Research Paper There are many different forces that affect McDonalds in the general and task environments. One of the forces that affect them in the general environment is economic forces. Disposable income is one of the most influential decisions that McDonalds deals with on a daily basis. Interest rates are another part of the economic forces that McDonalds must deal with.
Mcdonalds And Burger King Which Is More
Competitive? Essay, Research Paper Is McDonalds more competitive than Burger King Introduction I am comparing McDonalds and Burger King with each other to see which is most competitive. McDonalds and Burger King are both well-established restaurants over the world. They are also two of the most popular restaurants in the world.
Just Laws Essay Research Paper The definition
Just Laws Essay, Research Paper The definition of a law as just or unjust can only come from the people whom are governed by the law in question. Although everyone should be free to decide whether or not a law is just, the only opinions that should matter are from those of the nation ruled by the law.
Poseidon Essay Research Paper The greatest god
Poseidon Essay, Research Paper The greatest god ever? This is a very good question but an obvious one to. Of course its Poseidon ?me? which I tell everyone. My name is Poseidon god of the seas and creator of the trident and the horse. I?m the borther of Zeus, Ares, Hera, Demeter, Hestia and son of Cronos and Rheia.
If There Were More Words Essay Research
Paper lifes most unansward questions if you could think of one question about life, what would it be? every one whants to know the most unexsplained questions, there are. one exsample that ive wondered all my life, how did God get here? I ask my dad once, and he said”the best I can exsplain to you is, for human kind, there has always been a begining for every thing, and this is the most hardest question there is to answer, but one day everyone will know some day.
Compare Contrast
–My Two Favorite Restaurants Essay, Research Paper Introduction: Over the past few years as far back as I can remember, I have always liked going out to eat. I am going to tell about the differences of two of my favorite restaurants.
College Algebra I Essay Research Paper Quetion
College Algebra I Essay, Research Paper Quetion: y= -3x , y + 3x=2 Answer: substitute y= -3x in for the “y” in y + 3x=2 y + 3x=2 -3x + 3x=2 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Honesty Essay Research Paper Honesty is the
Honesty Essay, Research Paper Honesty is the telling of the truth. It is being there when you say you will be there. It is putting up with the bullshit, without questions, even when you believe it is wrong. The only thing you have in this life is your word, and without that, you have nothing. Everyday my honesty is questioned, without merit, without an explanation.
Statistics Essay Research Paper 1From the reading
Statistics Essay, Research Paper From the reading that I?ve been doing on polling it seems that everything has some effect on the results. It seems like most of the polling biases come from the question and the questioner. If the question leads you to think about something else, whether it be positive or negative, it can change the results of the answer.
Tv On Children Essay Research Paper Title
Tv On Children Essay, Research Paper Title: Tv On Children Category: Personal Essay Description: Body Of Paper: The Real World Television Can Harm Young Children By Showing Too Much Violence. There’s One Program That Really Does T
Aliens Essay Research Paper Aliens
Aliens Essay, Research Paper Aliens What are aliens? There are illegal aliens. Their are UFO aliens. You have to ask yourself one question, do you think there could be intelligent life
Gangs Essay Research Paper la Springer Parent
Gangs Essay, Research Paper la Springer Parent and Child Development Tuesday, December 5, 2000 Gangs a Violent Reality Gangs are a violent reality that people have to deal with in today?s society. Kids
Working At Mcdonalds Essay Research Paper In
Working At Mcdonalds Essay, Research Paper In response to “Working at McDonald’s” by Amitai Etzioni I think that Etzioni is way off on his evaluation of the lower skill, lower paying jobs in America. He makes it sound as if the employer must provide some sort of skill along with their jobs that will provide a learning experience.
Metaphysis Essay Research Paper Hello I
Metaphysis Essay, Research Paper : Hello: : I need help, I have somes question would help me. 1. do the criticisms that hume makes of Design Arguments all apply to Thomas’ Teleological Argument?
Life Essay Research Paper LifeWhat is it
Life Essay, Research Paper Life What is it that makes life interesting? Better yet, does life even have a purpose? Right away most people would have answered yes to this question, but how sure are we if yes is the right answer. I too question myself if everyone on Earth or this whole universe has a meaning to live.
What Would You Do Essay Research Paper
You pull up to the second window at the McDonalds?s drive-through to pick up the shake you just ordered and paid for, and the person working there hands you a huge bag of food while asking you if this is what you ordered. Do you A: Answer ?Yes? and take the food or B: Answer ?No? and tell him/her that you only paid for a shake? Yes this really did happen to me.
Gold Rush Essay Research Paper Gold RushGreedWelcome
Gold Rush Essay, Research Paper Gold Rush/Greed Welcome to Greed ladies and gentlemen here is today?s contests: Cleopatre, Jack and Rebecca. You all know how to play so let?s begin. Cleopatre what would you do with 2 million dollars?
Clinton Essay Research Paper Whether or not
Clinton Essay, Research Paper Whether or not to have the trial be held in public or private, symbolizes the trial. A simple question that is answered by common sense, made to just prolong a trial that serves no purpose, but to explain the bungling of two parities walking in the dark. At this stage in the proceeding there is nothing left to deliberate, no posturing left to do.
Sin Is Ignorance
– Socratic Definition Of Sin Essay, Research Paper Sin is Ignorance – Socratic definition of sin Sin is ignorance. This is well known Socratic definition of sin which, like everthing Socratic, is an opinion always worthy of attention. The difficulty with the Socratic definition is that it leaves undetermined how ignorance itself is to be more precisely understood, the question of its origin, ect.
Effects Of Media Essay Research Paper It
Effects Of Media Essay, Research Paper It is not so easy to understand what exactly Gitlin is trying to state or prove about television. Although it is not clear, Gitlin does state some important points and facts about his view on television and popular culture. Gitlin raises the question of “More to the point, is television now a dominant force in shaping the character of Americans?” I would have to answer yes to this question.
Pros And Cons Of McDonalds Essay Research
Paper McDonalds: Welcome sign in the high street or a place to avoid?In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds, it is hard not to. McDonalds has restaurants everywhere, beside major roads and in almost every high street.
Managing Classroom Behavior Essay Research Paper MANAGING
Managing Classroom Behavior Essay, Research Paper MANAGING CLASSROOM BEHAVIOR REPORT #1 Managing classroom behavior can be a difficult task, especially if you have a child who is always causing disturbances. Once you have identified that there is a problem, you should ask yourself six simple questions.
What Is The Question That Is A
Question And Will Always Be A Question? Essay, Research Paper In this life, the number of questions is almost endless. There are so many answers we are in search for, some of which we will never find. Is
Globalization Essay Research Paper GlobalizationGlobalization over the
Globalization Essay, Research Paper Globalization Globalization over the past twenty has become an issue in many countries. This industrialization of second and third world countries by Western Civilization creates many opportunities for the inhabitants. Not only does it expand trading markets, but also promotes productivity and efficiency; thus improving the country and integrating it into the industrial world.
How To Writing A Research Essay Essay
, Research Paper How To Writing A Research Essay The toughest part of the essay, for me, was taking all the information I had gained and reduce it to a mere few pages essay. After all, quality is better