Наталья Дубова
В сентябре 1995 года создатели «России-Он-Лайн» объявили об официальном старте проекта
У Internet-провайдеров образца 1994 года список индивидуальных пользователей, как правило, мог уместиться на одном экране. Ни о каком массовом пользовании Сетью, даже при наличии возможности коммутируемого доступа, речи еще не шло. Поэтому стартовавший осенью 1995 года проект «Россия-Он-Лайн» буквально «вспахал», по выражению руководителя проекта Евгения Пескина, российский рынок информационных услуг на основе IP-сетей.
Пескин рассказывает, что в конце 1994 года президент Sovam Teleport Джон Каммингс и начальник сетевого отдела компании Андрей Колесников обратились к нему с предложением о создании информационной сетевой службы под названием «Россия-Он-Лайн». Идея и название — вот, собственно, и все, что было в багаже разработчиков на тот момент. Плюс к этому, конечно, мощная техническая база и другие ресурсы старейшего на территории СССР альтернативного телекоммуникационного оператора. У Пескина к тому времени уже был опыт проектов создания первых русскоязычных информационных Web-ресурсов — сайта Windows-to-Russia на сервере АО «Релком» и «Московского Либертариума». Создатели «России-Он-Лайн» объявили об официальном старте проекта 12 сентября 1995 года.
Авторы проекта ставили перед собой задачу построить по-настоящему массовую службу доступа к информационным ресурсам Сети. В России первой половины 90-х индивидуальное подключение к Internet оставалось уделом избранных, в основном опытных компьютерщиков или людей состоятельных. Для среднестатистического пользователя, которому главным образом и предназначалась «Россия-Он-Лайн», Сеть в то время могла показаться чересчур сложной, дорогой и не очень нужной игрушкой.
Сложной, потому что подключение модема, настройка средств доступа, загрузка браузера, поддержка которого не входила в стандартные функции операционной системы Windows 3.11, — все это требовало немалых усилий и времени. При этом содержательной, полезной информации на русском языке в Сети практически не было. Ради чего платить и напрягаться?
Поэтому создатели «России-Он-Лайн» должны были доказать потенциальным клиентам, что игра стоит свеч, и максимально упростить им жизнь. Пользователям предлагалось приобрести лицензионный, самоустанавливающийся пакет для подключения к Internet с русифицированным браузером Navigator, лицензия на который была получена у разработчика, компании Netscape Communications. Кроме того, значительные усилия были направлены на то, чтобы в Сети появилось интересное русскоязычное информационное наполнение. Еще до официального старта «России-Он-Лайн» на сервере был размещен электронный вариант газеты «Известия», причем очередной номер появлялся в открытом сетевом доступе вечером накануне дня его выхода в печать. Потом к «Известиям» прибавился «КоммерсантЪ».
В 1996 году на сервере появились электронные версии изданий «Открытых систем».
Параллельно велась кампания по популяризации. В центральной и столичной прессе публиковались анонсы проекта. Было бесплатно роздано огромное количество пробных часов пользования новой информационной службой, чтобы дать потенциальным клиентам возможность попробовать, насколько она удобна и полезна.
В «России-Он-Лайн» была создана полноценная круглосуточная служба помощи. Предусматривалась возможность оплаты с помощью кредитных карточек — в основном для клиентов западных Internet-провайдеров, проявившим интерес к поддерживаемым «Россией-Он-Лайн» информационным ресурсам на русском языке. Одними из первых разработчики «России-Он-Лайн» выставили на сайте для каждого клиента информацию о состоянии его счетов и статистику использования ресурсов — так называемый «личный кабинет», защищенный тем же именем и паролем, который применялся для входа в систему.
Благодаря техническим возможностям Sovam Teleport проект стартовал сразу в нескольких городах с возможностью автоматического роуминга. Естественно, предоставлялись традиционные услуги электронной почты.
Хотя первыми индивидуальными клиентами «России-Он-Лайн» были все те же продвинутые компьютерщики или ученые, у которых находились средства, а наиболее востребованным приложением оставалась электронная почта, поезд уже было не остановить. Русскоязычных Web-ресурсов, представлявших интерес для рядового пользователя, становилось все больше. В России Internet-доступ двинулся в массы.
«Это один из тех проектов, которым действительно можно гордиться», — признается Пескин.
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