Societal Marketing Concept Essay, Research Paper
The societal marketing concept holds that the organisation should concentrate on the needs and wants of their customers, and then deliver the desired satisfactions more effectively and efficiently than competitors, in a way that maintains or improves the consumer’s and the society’s well-being. It considers as well the possible conflicts between consumer short-run wants and consumer long-run welfare. Basically, taking care of society’s well-being is good for business. Societal marketing managers believe that consumers will respond more favourably to companies which are socially responsible, and react unfavourably to companies which they feel are not socially responsible. This gives socially-responsible companies a competitive edge over their competitors.
Environmentally damaging developments should not be financed or should be financed only following modification to make them more environmentally benign. Similarly, enterprises and projects promoting environmentally friendly development should be supported. Banks actively advise their customers in terms of the consideration of environmental criteria in project planning. Banks tries to adopt good environmental practices in respect of premises, equipment and consumption of resources and, where practicable, will seek to:
? reduce energy consumption and improve energy efficiency
? conserve resources and use renewable or recyclable materials
? minimise or recycle waste
? dispose of waste in an environmentally responsible manner
? reduce the use of chlorofluorocarbons (CFCs)
? favour suppliers and contractors who adopt environmental initiatives through sponsorship
Другие работы по теме:
Mcluhan Essay Research Paper While many McLuhanites
Mcluhan Essay, Research Paper While many McLuhanites consider the concept of the Global Village to be prescient, especially in terms of “predicting” the Internet, it is ludicrous to thus “Nostradamus-ize” McLuhan, leaving us to interpret each phrase in terms of some event or invention, nodding sagely at his brilliance each time we make a connection.
Censorship Essay Research Paper The negative messages
Censorship Essay, Research Paper The negative messages kids receive via the media have a damaging affect on their psyche and can create serious societal problems. In truth “[t]he violence to which American children are exposed in the name of
Historical Fiction Essay Research Paper Textbooks can
Historical Fiction Essay, Research Paper Textbooks can often prove to offer only a limited amount of information. Space and time constraints place the author(s) of these textbooks in a sticky situation. They must get the general concept through without taking up to much space. However, this can sometimes push out relevant material that van help to support the general concept.
Typology Of Violent Men Essay Research Paper
Reading ?A Typology of Men Who Are Violent Toward Their Female Partners: Making Sense of the Heterogeneity in Husband Violence? was quite an enlightening experience. This essay was the first exposure that I have encountered that had to do with research of the way psychological matters, such as batterers, should be analyzed and examined.
The Myth Of Time Sumosaki Vs Enigma
) Essay, Research Paper Give me some time to think. You pressure me with your hourglass. Your concept, I am not supposed to believe in. But I am not given choices.
Lawgrtt Essay Research Paper The Constitution of
Lawgrtt Essay, Research Paper The Constitution of the United States and Madison’s Federalist Paper 51 draw upon the philosophy of John Locke, as expressed in his Second Treatise of Government. Madison and the framers of the Constitution looked to Locke’s ideas for justification and guidance. The Preamble of the Constitution reflects the intentions of its authors and shows the influence of Locke’s ideas.
Commercialization Essay Research Paper Of the eight
Commercialization Essay, Research Paper Of the eight stages involved in the new-product development process, commercialization is where the rubber meets the road. A complete market strategy for commercializing a new product must consider when, where, how, and to whom the product will be introduced.
Marketing Essay Research Paper FOREWORDThe first time
Marketing Essay, Research Paper FOREWORD The first time I visited an IKEA-store was in Elisabeth, New Yersey, The U.S. The year was 1995 and I still rember the joy and excitement when I entered the building. It was huge and it
A Room Of One
’s Own Essay, Research Paper Hundreds of years ago, an unconscious culture diseased the female population. Similar to Shakespeare’s sister, women were conditioned to conform to a feminine ideology. This concept of femininity spread through out the country essentially defining the nature of a woman and robbing them of their innate sense of self.
Hi Frequency Marketing Essay Research Paper Music
Hi Frequency Marketing Essay, Research Paper Music Marketing: Hi Frequency Concepts In today’s business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group.
Environmental Scanning Essay Research Paper This paper
Environmental Scanning Essay, Research Paper This paper will discuss environmental scanning, marketing procedures, and describe how the environment affects marketing in relation to the automobile detailing business.
Basic Marketing Essay Research Paper MarketingAccording to
Basic Marketing Essay, Research Paper Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization.
KMart History Essay Research Paper K Mart
K-Mart History Essay, Research Paper K Mart is the outgrowth of S.S. Kresge, founded in 1899. S.S. Kresge was a ?variety store? that featured low-priced merchandise for cash in low-budget, relatively small
Marriage Essay Research Paper In the United
Marriage Essay, Research Paper In the United States most Americans have trouble understanding the concept of an arranged marriage. Arranged marriages not only affect individuals, but also society. I believe that arranged marriages are better then personal choice marriages. I came to this conclusion on the basis of other cultures other then the culture of the United States.
Style Essay Research Paper I am choosing
Style Essay, Research Paper I am choosing to write about paragraph two, page 95 of the Hebidge article. I agree that taste does distinguish those who make the distinctions.
Ethics 2 Essay Research Paper The business
Ethics 2 Essay, Research Paper The business world is all about selling a product or service and earning money. To sell the products, especially with all the other competition in the marketplace, marketing the product through advertising, packaging, and labeling is important. With all the pressure to sell “your” product, over someone else’s product, many use deceptive and/or manipulative marketing practices.
Cheating Essay Research Paper Students of all
Cheating Essay, Research Paper Students of all ages have been caught cheating. Recent news reports that cheating among students has risen to ?epidemic proportions?. Cheating is a contagious behavior that can be corrected through home, school, and national levels of intervention.
Paper Products Corporation Essay Research Paper Mary
Paper Products Corporation Essay, Research Paper Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products?
Jane Eyre Essay Research Paper The ambiguity
Jane Eyre Essay, Research Paper The ambiguity of Jane Eyre with respect to gender and class actually makes it more interesting to read. It struggles with sensitive subjects, and sometimes it fails to defy societal convention. But its failures are often as interesting as its successes. It doesn’t pretend to offer an ultimate truth of personal freedom.
Gender And Communication Essay Research Paper In
Gender And Communication Essay, Research Paper In response to what we have discussed thus far in Interpersonal Communication, I would like to further explore the idea of gender in the interpersonal communication arena. As was said in class, gender influences cultural perspectives. Gender also influences how we view ourselves in society.
Success Essay Research Paper SuccessOne has achieved
Success Essay, Research Paper Success One has achieved success who has lived well and laughed often. This quote seems to sum up what is meant by success. If you are able to laugh often and much then you have definitely achieved happiness. The idea of living well, though, is a very broad statement. In order, then, to define success in relation to this statement, we must first define what it means to live well.
Fairness Of Jurors Essay Research Paper MUST
Fairness Of Jurors Essay, Research Paper MUST A JUROR’S MIND BE EMPTY TO BE OPEN?This article is about a concept of choosing the 12 jurors. In any case, jurors always play important roles in the court since they are the people who will come up with a verdict. Because of this, people believe that when the jurors are chosen for a certain trial, they must be aware of that case and know what is going on in that case.
Sport Marketing As a Part of Promotion
Anton Bichan K. P. Pilova, research supervisor O. D. Shvets, language adviser National Mining University, Dnipropetrovsk Sport Marketing As a Part of Promotion
Implementing Relationship Marketing Essay Research Paper Implementing
Implementing Relationship Marketing Essay, Research Paper Implementing Relationship Marketing Many family businesses now a day are being over-run by large corporations that have more money and manpower. This is the case in the business I’m going to talk about. The business is called “The Book Barn”; a family owned and operated business that has been selling books in the Boston area for the last 50 years.
Marketing Initiative Essay Research Paper Marketing InitiativeMarketing
Marketing Initiative Essay, Research Paper Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative.
Mobile Alerts Essay Research Paper Mobile Alerts
Mobile Alerts Essay, Research Paper Mobile Alerts – Concept Paper. What is Mobile Alert? Mobile Alert is the text message (SMS) sent to a mobile phone as a result of occurrence of an event for which the mobile user has registered the request for getting the notification.
Internet Marketing Essay Research Paper Internet Marketing
Internet Marketing Essay, Research Paper Internet Marketing and Associated Topics Computers and the Internet are becoming faster and capable of new and exciting things every day. Through this evolution, businesses have begun to reach out to consumers in new, unprecedented ways. With the amazing growth of users of the Internet, and the enormous growth that is expected to continue, businesses are aware that there is tremendous potential to provide and promote products and services in previously inconceivable ways.
Starbucks Coffee Company Essay Research Paper CONCEPT
Starbucks Coffee Company Essay, Research Paper CONCEPT PAPER COMPANY: Starbucks Coffee Company The purpose of the video program is to orient and inform employees about the goals and objectives of the company. In addition to this, the rules and benefits of employees will be featured. The video will employ a factual style in conveying its purpose.
Case Study 2 Essay Research Paper Marketing
Case Study 2 Essay, Research Paper Marketing Mix: The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P s(i.e Product, Place, Promotion, and Place)
Marketing Mix Essay Research Paper Marketing MixWhat
Marketing Mix Essay, Research Paper Marketing Mix What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors.
Marketing Plan Essay Research Paper 5 MarketProduct
Marketing Plan Essay, Research Paper 5. Market-Product Focus This section explains the seven-year marketing and product objectives for the town of Berks, Pennsylvania and the target markets and points of difference.