– Ad Analysis Essay, Research Paper
“What distinguishes the leaders from the followers?” Unlike the traditional advertising statement, this car commercial asks a question of the audience, a classic strategy to involve the audience. Without the descriptions of the mechanic performances, the ad agent uses the catchy word to suggest the audience that he should keep “independent thinking” in order to be the leader instead of the follower. And then, you have no choice but to be the host of yourself and the owner of the car. Especially, “independent” is a striking, attractive, powerful and popular word, which stands for the desire to control one’s destiny. In a competitive society, everyone expects to be a pioneer but not to be a the follower in a school of sheep or penguin.
??@The character sheep is in strongly contrast to the protagonist the Volvo 960 car. Sheep represents the coward public. Especially, a man who is in high status should not “follow like sheep” but has to control his own life by independent thinking, and by “independent” choice of Volvo 960. In order to strengthen the assertion of “independence”, the expected direction of the rambling sheep is arranged just opposite to that of car’s movement. Meanwhile, the ad agent stresses the hardness of the car in contrast to the softness of the sheep.
??@By covering the spacious whole two pages, the ad agent shows us the grand vista. The car appears luxurious and high-quality with the mass of sheep serving as background. The major character “Volvo 960″ is impressively set in the foreground, which emphasizes its superior and important status. Especially, we notice that there is no driver but a space available for a customer you.
??@To catch the whole view of the car, the ad agent chooses a side angle. With the horizontal composition, we have the feelings of “firmness” and “stableness”. Instead of pursuing speed, the producer stresses on the desire for stabilization for those who are in high rank. Furthermore, there are two more contrasts: one is the color contrast between white-and-black and the other is the character contrast between the sheep and the Volvo 960. Therefore, in view of keeping the contrast between sheep and car, we seem to be unable to find the other colors to replace their original colors. Meanwhile, the white-and-black suggests “elegance” and sense of security.
??@Comparing this commercial with the following one which is also for the product of Volvo 960, we can know that the ad agent still adopts the animal–penguin as the background character. Meanwhile, both have the same theme, which they focus on “independent thinking”. A man in the high rank should appreciate the value of independent thinking but never follows suit as penguin do in the ad. The statement “Independent thinkers never follow suit” is a response to “What distinguishes the leaders from the followers?” in the former ad, which stresses again the importance of independent thinking.
??@The obvious difference between the two ads is that the ad agent substitutes the vertical composition for the original horizontal one. He shortens the distance between the car and the audience by setting the car with front side, which suggests that the car as the leader go forward firmly. However, the direction of the car is still opposite to that of the mass of penguins, which also strengthens the value of independent thinking. To show the elegance of Volvo 960, the ad agent keeps using the white and black colors.
??@Are the customers willing to be the sheep or penguin? The answer is of course “No”. The only one to make right choice is to think independently and to make their own decisions. Then, they will not give up the chance but choose the “right” way as the direction of car–VOLVO. Now, the ads have caught customers’ attention on purpose.
Volvo 960 Publication
Другие работы по теме:
Рынок труда Швеции
Во второй половине 20-го века, в конце 60-х годов, когда иностранные наблюдатели стали отмечать успешное сочетание в Швеции быстрого экономического роста с обширной политикой реформ на фоне относительной социальной бесконфликтности в обществе. Этот образ, успешной и безмятежной Швеции, особенно сильно контрастировал тогда с ростом социальных и политических конфликтов в окружающем мире.
Международные автомобильные перевозки
Технология и организация международных автомобильных перевозок Содержание 1.Общие положения........................................................................................
История полного привода VOLVO
В нормальных дорожных условиях: на дороге с твердым покрытием и при ровном движении с постоянной скоростью Volvo Cross Country работает как обычный переднеприводный автомобиль - усилие от двигателя передается только на передние колеса.
Международные перевозки грузов
Содержание 1. Исследование зависимости себестоимости перевозки от различных технико-эксплуатационных факторов при международных перевозках 3 1.1 Расчет затрат на топливо 4
Смешное название серьезной стратегии customization
Ориентированность на покупателя, сегментирование рынка, маркетинговая стратегия – эти термины стали вполне традиционным атрибутом business-talk, как среди топов компаний, так и на уровне менеджеров и специалистов.
Инновационный проект - автомобильная катапульта
Расчет параметрических показателей близости характеристик товаров к желаемым потребителями значениям. Определение конкурентоспособности и рыночной силы инновации, построение поля позиционирования автомобильной катапульты. Выявление рисков проекта.
Маркетинг в области производства самосвалов МАЗ-551605
Общая характеристика "Минского автомобильного завода", продукция и услуги. Анализ рынка самосвалов, оценка конкурентов. Стратегия маркетинга ОАО "МАЗ", возможность отраслевых рисков. Определение доходности проекта, финансовый план предприятия.
Самые надежные автомобили
Самой агрессивной оценке немецкие автомобили подверглись в Британии. В ежегодном исследовании журнала для потребителей «Which?» почти все ведущие автопроизводители этой страны, включая Mercedes и BMW, заняли позиции ниже тех, что имели раньше.
База данных ГИБДД
Создание базы данных ГИБДД для быстрого и качественного обращения с информацией об участниках дорожного движения (водитель, сущность, транспортное средство) и нарушениях. Запросы о выводе владельца по номеру ПТС, о нарушениях, сумме штрафа и страховке.
Записи в языке Turbo Pascal
Запись в языке программирования – это структура данных, состоящая из фиксированного числа компонентов, называемых полями записи. Поле записи как обычная переменная. Операторы сравнения, присоединения. Программа с использованием массива структур.
Язык программирования Pascal
Министерство науки и образования Республики Казахстан Костанайский колледж автомобильного транспорта Отчет По учебной практике по предмету Основы алгоритмизации и программирования
Вольво, система охлаждения
Министерство Сельского Хозяйства Российской Федерации Департамент кадровой политики и образования Московский государственный агроинженерный университет имени В.П. Горячкина
Языковая игра в английской рекламе
Языковая Игра в американской рекламе Оглавление Введение……………………………………………..3 Основная часть………………………………………5 Теоретическая часть…………………………….5
Mountain Bike Industry Essay Research Paper 1
Mountain Bike Industry Essay, Research Paper 1. Dominant characteristics of the mountain bike industry Many firms; existence of close substitutes; demand is elastic with respect to price
Airbags Essay Research Paper AIRBAGS
Airbags Essay, Research Paper AIRBAGS By Nathaniel Devine This paper is discussing the topic of airbags. Now everyone is saying that “oooohh, airbags are LIFESAVERS,” and others reactions are “airbags
Ford Essay Research Paper Concept car todayThey
Ford Essay, Research Paper Concept car today? They can start out as simple as a dream, or a sketch on a napkin during lunch. But by the time you see them, vehicles from Ford Motor Company have been designed and tested to look and perform their best. Here are some stories that chronicle that process.
Renewal Or Replacement
? – A Reevaluation Of Trade Union Responses. Essay, Research Paper Renewal or Replacement? – A reevaluation of Trade Union Responses. Since the 1980 s academia and professionals alike have been picking at the bones of discussion regarding the decline of Trade Unions, their strategies of survival and issuing prescriptions as to the most suitable form Trade Unionism can take in order to modernise, compromise and indeed to qualify for a role within the new workplace.
по английскому языку 2 ИЗО ГУУ г. Москва
Министерство общего и профессионального образования Российской Федерации ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ УПРАВЛЕНИЯ ИНСТИТУТ ЗАОЧНОГО ОБУЧЕНИЯ Контрольная работа №2
Time Essay Research Paper The sweat hung
Time Essay, Research Paper The sweat hung heavy on Steven’s cold features. He was walking as calmly as he could down the corridor. Given the chance he may have been described as
Enterprise 2
Enterprise’s Selective Segmentation Essay, Research Paper Enterprise?s Selective Segmentation The rental car market was once only focused on national travelers. Enterprise brought in the segment of neighborhood, setting up branches in for people who needed rental cars as replacements when their cars were wrecked, stolen, or in the shop.
Marketing Of An Adjustable Headlight Essay Research
Paper 1. Marketing research (1.1) Market * Size of the market The size of the market is large – the whole car industry (world-wide) with multi-billion pound worth of value. Below are some of the car manufacturers today:
Volkswagen Heads East Essay Research Paper Volkswagen
Volkswagen Heads East Essay, Research Paper Volkswagen Heads East (or Skoda Heads West) Competition in the global auto industry has become increasingly fierce among the dozen surviving major manufacturers in the early 1990s. With the dramatic successes of the Japanese leaders (Toyota, Nissan, and Honda), both the North American and European industries have become subject to intense rivalry among U.S., Japanese, and European automakers.
Volvo Essay Research Paper ESSAY
Volvo Essay, Research Paper ESSAY #4 Volvo the collectable classic In this article it stated that when Volvo was introduced to the states in 1956. The PV444, was the first US bound automobile ever. The car had resembled a smaller version of the 1946 Ford Tutor. The car featured a two piece windshield, small engine, and all of the standard features of a car of it?s time.
Automobile Essay Research Paper The Revolutionary Automobile
Automobile Essay, Research Paper The Revolutionary Automobile for Everyone Looking at the current market of all new cars, many car buyers have to make very big compromises when looking for a new automobile. Whether it is sacrificing certain options, such as luxury, safety, or style due to budget problems or other outside factors, one should not have to make compromises when shopping for a new car.
Which Methods Do Advertisers Use To Sell
Their Products? Essay, Research Paper In this essay I shall be looking at the different methods advertisers use to publicise their products. I shall be looking at three different cat adverts, two of them Volvo V40’s and the third a Fiat Punto. The first advert was shown around nine o’clock in the evening, which is the time when most adults tend to be watching television seeing as the Volvo is a family car.
How Does A Firm S Pricing Policy
Relate To The Product S Life Cycle Essay, Research Paper How does a firm s pricing policy relate to the product s life cycle? When a company launches a new product, it knows the product won t last forever. However, the company does expect to earn a satisfactory profit to cover all the effort and risk that went into launching it.
Marketing Referance Essay Research Paper IntroductionThe marketing
Marketing Referance Essay, Research Paper Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could not adequately satisfy the needs of the entire market.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.
General Motors Financial Analysis Essay Research Paper
General Motors – Financial Ratio Analysis I. General Motors History Highlights In its early years the automobile industry consisted of hundreds of firms, each producing a few models. William Durant, who bought and reorganized a failing Buick Motors in 1904, determined that if several automobile makers would unite, it would increase the protection for the group.
General Motors Essay Research Paper
“The company’s main competitors in cars and trucks in the United States and Canada are the Ford Motor Company, DaimlerChrysler Corporation, Toyota Corporation, Nissan Motor Corporation, Ltd., Honda Motor Company, Ltd., Mazda Motor Corporation, Mitsubishi Motors Corporation, Volkswagen A.G., Hyundai Motor Company, Ltd., Bayerische Motoren Werke AG (BMW), Volvo AB, and Kia Motors Corporation.”(www.gm)