Effective Media and Tobacco
Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio, billboards, magazines, or newspapers. But what is advertising exactly? In short, advertising is a form of persuasion and misdirection from businesses or companies to convince buyers that their product is the best. One area of effective advertising is tobacco companies’ advertising. Tobacco companies target teenagers most with their advertising. Many people can already see that but how much of an impact does it actually have on teenagers?
Every day in the United States, another three-thousand children and teens become regular smokers, and one-thousand will eventually die from this use (Centers for Disease Control Prevention). The tobacco industry sells $1.26 billion in tobacco products each year to children under 18; that is over one billion packs of cigarettes (Journal of the American Medical Association). Most teens start smoking because their friends do, or they just think they will be cool. The two most advertised cigarette companies today are Camel and Marlboro. John P. Pierce, head of the University of California at San Diego’s cancer prevention ad control programs, reports that teenagers were more likely than adults to identify Marlboros or Camels as the most advertised brand of cigarettes. This is because the Marlboro industry and Camel industry target teenagers with the “Marlboro Man” and cartoon characters such as “Joe Camel.”
Tobacco companies depict their products in such a way that influences a teenager’s consumption choices. Marlboro chooses to depict their products by using a “cowboyish” role model known as the “Marlboro Man”. The “Marlboro Man” is portrayed as a strong, rough resourceful male. He entices teenagers into believing that smoking Marlboro cigarettes will make them this type of rugged attractive person. Camels’ message is much less subliminal than Marlboro. Camel uses a cartoon character known as “Joe Camel”. Most commonly, the first thing to come to mind when we think of cartoons is children. This is just what the Camel Company thought also when they decided to use a mascot like “Joe Camel.” A professor asked preschoolers to match brand logos to pictures of products. Overall, about half the kids correctly matched “Joe Camel” with a cigarette. Among the six-year-olds, the share was 91 percent, about the same as the percent who correctly matched the Disney channel logo to a picture of Mickey Mouse. Since the start of the “Joe Camel” campaign, Camel’s share of the illegal children’s cigarette market has increased from .5% to 32.8%, representing about $476 million in annual sales (Advocacy Institution of Action Alert). The impact that this false advertising has on teenagers is that they believe smoking is the way to be cool like Joe Camel. “Joe Camel,” being a representative for Camel cigarettes, is a bad image for children and teenagers.
In reality, however, tobacco kills more than two and a half million people prematurely every year world wide (World Health Organization). Smoking also kills more Americans than alcohol, cocaine, crack, heroin, homicide, suicide, automobile accidents, fires, and AIDS combined each year (Centers for Disease Control). It was reported in recent studies that since a child’s body has not yet fully developed and matured until the age of 17. So if a child starts smoking during this time and decides to quit in later years, there is no chance of their lungs ever restoring themselves to their fullest health.
Although these cigarette advertisements are everywhere, there is also an equal, if not more, amount of anti smoking advertisements. Everyone in the state of Arizona should know the phrase “tobacco, tumor causing, teeth staining, smelly puking habit.” This commercial is shown in Arizona only. It is paid for by the law that increased taxes on cigarette sales by $.50. This went into effect approximately four years. This approach is used to make smoking look unattractive and repulsive. It has also put a drastic dent in the number of teens that smoke. Ever since the commercials had started to air, the number of smokers has decreased. The 1-800 numbers shown on television were very helpful. More than half their callers started smoking in their teenage years and now, 20 or so years later, they are wanting to quit and asking for help.
A study estimated that teenagers annually consume 516 million packs of cigarettes. Our children should not be able to recognize an enemy like “Joe Camel” as well as they recognize their hero Mickey Mouse. If the advertising stops then the children and teenagers will be less prone to have to act cool and experiment with smoking. Tobacco advertising influences and affects the American teenagers today in a strong way, and the only solution is for it to stop.
Другие работы по теме:
Target Audiences Essay Research Paper Targeting is
Target Audiences Essay, Research Paper Targeting is directing promotions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines their target audience that audience is researched in order to learn about lifestyle, attitudes, values, etc.
Romeo An Juliet Essay Research Paper hi
Romeo An Juliet Essay, Research Paper hi i need an essay about a character in romeo and juliet that demonsrtated maturity. in a well developed multi pagraph essay and say why you think the character’s maturity was greater than the other characters in the play.
Censorship Essay Research Paper The negative messages
Censorship Essay, Research Paper The negative messages kids receive via the media have a damaging affect on their psyche and can create serious societal problems. In truth “[t]he violence to which American children are exposed in the name of
Smoking Essay Research Paper In the seventh
Smoking Essay, Research Paper In the seventh grade I began to smoke cigarettes with my brother and a friend who introduced me to cigarettes. We smoke cigarettes in the morning before we get on the bus to go to school. I smoked cigarettes all through high school until my senior year, when I began to smoke black and milds (cigars).
Media In Society Essay Research Paper The
Media In Society Essay, Research Paper The media in today?s society plays a very important role. There are two different kinds of media, written and non-written. Written media consists of newspapers and magazines. Non-written media consists of television and radio. These media?s differ in many ways. I am going to compare and contrast the two different types of media in today?s society.
Smoking Essay Research Paper SmokingAfter reading the
Smoking Essay, Research Paper Smoking After reading the article “Whose lungs are they, anyway?” by Janet Singleton, I was able to determine the proposal at issue. The issue in this article is about why people decide to smoke and who s responsible for making hat decision. Should we put the blame one the tobacco industry or is it just people’s own decision to smoke? The position I stand in is I feel that the tobacco industry should not be held responsible for smokers’ decision to smoke.
The Tobacco Wars Essay Research Paper The
The Tobacco Wars Essay, Research Paper The Tobacco Wars The U.S. government regulates the sale and distribution of tobacco products in many ways. Some examples of the way the government regulates are setting an age limit and taxing tobacco products. In the economic world, the tobacco wars are a serious issue.
Bureau Of Alchohol Tobacco And Firearms Essay
, Research Paper THE BUREAU OF ALCOHOL, TOBACCO AND FIREARMS The Bureau of Alcohol, Tobacco and Firearms(ATF) was founded in 1972, established as a separate agency inside the U.S. Treasury Department. Before this
Can We Stop Teens From Smoking Essay
, Research Paper Stopping teens from smoking is a big challenge many communities face today. Many communities can only watch without action while local businesses continue to sell tobacco products to minors, even under risk of penalty of law.
Tobacco Smoking And Its Risks Essay Research
Paper I am here to talk to you about smoking its risks and its consequences. First, to understand how smoking tobacco affects your body you have got to understand how smoking works inside your body
Smoking 2 Essay Research Paper Teen Tobacco
Smoking 2 Essay, Research Paper Teen Tobacco Wars Even though there is a seemingly huge restructuring of the tobacco marketing industry underway, it s all one giant shift in targeting with kids now semi-protected, and the college age
Bio Media Essay Research Paper How does
Bio Media Essay, Research Paper How does chlorine added to drinking water kill bacteria and other harmful organisms? Why doesn’t it harm us? Scientific American (Ask The Experts)
The Insider Essay Research Paper The movie
The Insider Essay, Research Paper The movie, The Insider, is about Jeffrey Wigand, a former tobacco executive of one of the largest tobacco companies in America. He is fired from his job, and is soon contacted by Lowell Bergman, the producer of 60 minutes. Bergman, played by Al Pacino, asks Wigand, played by Russell Crowe, to make sense of some papers about fire statistics, which belong to, tobacco company, Wilson Phillips These papers mysteriously show up on his doorstep.
Effects Of Media On Today
’s Society Essay, Research Paper Effects of Media Today?s Society In today?s society the media has a great effect on what people buy. The media has been telling us what to buy since the beginning of the printing press. There is only one problem now; industry is trying to target certain groups that are more susceptible to buy their products.
Smoking 2 Essay Research Paper Smoking and
Smoking 2 Essay, Research Paper Smoking and Relaxation 7 References Allen, J. (1994) Health values. Journal of Health Behavior, 18, 34-39 Jenks, J. R. (1994) Smoking and satisfaction and motivations. Journal of Social Psychology, 134, 847-849. Morgan, H. (1995) Tobacco smoking and gender. Journal of Educational Research, 88, 301-308.
Tobacco Essay Research Paper Tobacco Products Must
Tobacco Essay, Research Paper Tobacco Products Must Be Illegal How is it possible for something that kills so many people to be legal in a country that boasts the supreme protection of it?s citizens?
Tobacco Companies
’ Denial Essay, Research Paper Tobacco companies are now in trouble, confronted by all the scientific research results from the society, that cigarets makers have been concealing the fact that tobacco contains an addictive drug from an unwary public. Tobacco industry researchers say throughout the years it has been showed that smoking causes diseases such as oral and lung cancers, emphysema, and heart disease.
The Print Media Is Less Effective Than
Other Media Types Essay, Research Paper The Print Media Is Less Effective Than Other Media Types The print media has little significance in shaping public reaction to
Tobacco Companies Essay Research Paper Tobacco companies
Tobacco Companies Essay, Research Paper Tobacco companies are killing our youth with advertising. Over 3, 000 children experiment with smoking tobacco everyday. With hundreads of studies proving tobacco to be harmful, this is a large number of new smokers. The majority of new smokers are not adults, but are actually children.
On Tobacco Paper Essay Research Paper About
On Tobacco Paper Essay, Research Paper About The Cigarette Papers On May 12, 1994, a package containing 4,000 pages of secret internal tobacco industry documents arrived at the office of Professor Stanton Glantz at the University of California, San Francisco. The anonymous source of these “cigarette papers” was identified in the return address only as “Mr.
Diversity Essay Research Paper Diversity and the
Diversity Essay, Research Paper Diversity and the Mass Media The question of weather the media?s role in establishing racial and ethnic equality is not only very easy to answer but needs to be answered. People need to think of how important it is. People tend to under estimate this power and hate to admit that the media shapes our opinions about people.
Media Influences Essay Research Paper Before the
Media Influences Essay, Research Paper Before the late 19th century, there was only the printed word to convey information to the masses. Since then, the, the world has seen and embraced new technology, which not only enhanced society communication but mass media itself as well. We use mass media mainly to entertain, communicate and persuade these three factors are the motives that help influence society.
Effects Of Smoking Essay Research Paper Smoking
Effects Of Smoking Essay, Research Paper Smoking has many effects on the body and tobacco companies have many ways to advertise but one major target group. In this paper I will tell how they do both. Smoking has effects on all parts of the body. We?ll start with the brain. Smoking impairs your ability to concentrate and to think straight.
Tobacco Should Be Illegal Essay Research Paper
Tobacco Should Be Illegal! Why isn t tobacco considered a drug? When the facts are reviewed, tobacco produces all of the effects of a drug although isn t recognized as one. What makes tobacco different from any other drug?
Tobacco Use Essay Research Paper Comparative forms
Tobacco Use Essay, Research Paper Comparative forms of tobacco use In 1492 native Indians were smoking rolled up tobacco leaves. In the 16th century tobacco smoking spread to Europe. By the late 1800 tobacco tolled in paper called cigarettes were a major industry with billions being sold each year.
The Canadian Senate Essay Research Paper The
The Canadian Senate Essay, Research Paper The Canadian Senate By Andrew Donogh Today the Canadian Senate does not do all that much for the Canadian government. It no longer does the job that it was created to do. It barely
Influence Of Media Essay Research Paper The
Influence Of Media Essay, Research Paper The media has affected me in a variety of ways. I am manipulated by the media through images and symbols which are portrayed through it. It has influenced my lifestyle, personality and opinions.
Tobacco Essay Research Paper Tobacco comes from
Tobacco Essay, Research Paper Tobacco comes from the tobacco plant, nicotiana tobacum. Leaves of the plant may be smoked, inhaled in form of snuff, or chewed. Tobacco smoke contains about
Public Relations Essay Research Paper Public RelationsGood
Public Relations Essay, Research Paper Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.
Behavior Changes Essay Research Paper Behavior ChangesThe
Behavior Changes Essay, Research Paper Behavior Changes The health behavior that I would like to change is the usage of smokeless tobacco. I need to stop using tobacco, so I can have nice teeth and try to avoid getting cancer. My personal goal is to either use it very, very minimal, or quit completely. If I can accomplish this goal, then I will have clean teeth and more money.