: “Image Is Everything? Essay, Research Paper
“Image is Everything”
“Thirst is Everything, Image is Nothing” we have all seen this slogan slapped on to every one of Sprite’s products for last couple of months. But what does it mean? Does it mean that someone at a Pepsi convention should order a Sprite, a Coke product, just cause they like the taste? Of course not, cause if they did they would get kicked out at the very least. Advertisers use this sort of slogan to catch your attention, and then they have you right where they want. In the most recent Sprite commercials that feature Grant Hill of the Detroit Pistons, they show us that the reason why we would have a Sprite is just for the taste of it. But if this was all they are trying to get across to us wouldn’t it be cheaper and wiser to use a 6 dollar per hour kid rather than a guy that won’t step foot in a place for less that a 100 grand. Why would they make a commercial that contradicts itself? The reason an advertisement would contradict itself like this is for one reason only, to try and fool our wants and desires into becoming our needs.
Our needs are simply something that is a necessity for us to survive, such as food and water. We all know we couldn’t go long without these simple yet essential things. While our wants and desires for things such as five star restaurants and luxury cars. Which by no means are needed to survive, but just make living all the more fun. Advertisers are masters on how to exploit our desires, and to make us believe that they are our needs. And it is by no means is this easy or cheap for a commercial to be able to do. To be able to make us believe that our life would, in some way, be better with this product by our side.
Sprite’s commercial that plays every time you blindly surf the television channels are all about image. The commercial that is shown the most, features Grant Hill drinking a Sprite. While they state in the back round and print on the screen, “Thirst Is Everything, Image Is Nothing”. When I first saw this I was thinking, “cool a great drink that anyone can have and not look out of place”. But the more I thought about it and saw the commercial time and time again a couple things stuck in my head. First of all that only two words are emphasized, and are in all caps on the commercial. Know which ones? Yeah you got it THIRST and IMAGE, for the reason that these are the two that they want you to remember. Thirst so that when you’re thirsty you’ll think of Sprite as the only one that can get the job done. Again going back to your needs, and making you believe that Sprite is a necessity for your survival. And Image so you know you’ll look good while you’re drinking it, but isn’t this going against the “Image is nothing”? I thought it was, so I watched it again, and I noticed something else, when they say those two words on television they increase in the volume, to emphasize them again more than all the others. But it doesn’t end here they still have Hill in the commercial downing a 20 oz. after what we believe to be the hardest game of his life. Why you ask, because he is spose to be the average basketball player, on any given day. But if this were true, and he was an average player, then we would all be on a pro team making more money than we can count. But this isn’t true so we just drink it with the hopes that if it helped Hill it can help us too.
The commercial tries to play towards our masculinity, according to the definition supplied by Diane Barthel. She says that advertisers use “power/ precision/ performance/ runs as a theme throughout advertising to men”(p.123). Now who could deny that Grant Hill is a display of this, entire if not the perfect examples. But why would Sprite use this catchy phrase if what they wanted to say what almost the exact opposite. That image is everything; well the only reason I came up with was that they wanted to play to one of your necessities. You have to drink to survive, if not we all know what happens, we would wither up and die. But if they can make us believe, if only for a second, that we can satisfy that need better over any other drink with Sprite, and that in essence we have to have some in order to survive. Then advertisers have earned their money, because then I can’t possible think of a reason not to go out and buy some.
Sprite has been around for many years and will continue to be only by coming up with these tricky and ingenious commercials to sell their product. Coming up with different ways to play to our need to be excepted in a higher group, to survive or our desire to feel dominance above others. But if the only way they have to go about this is to spend millions in fancy commercial to tells us things that we don’t even realize at first. Then we should be seeing a bunch more of flashy and ingenuous ways to make us want things being shown between our favorite shows. All of them are showing us a better life with a “sprite” or any other product they might be selling. And even if this only gets through to a fraction of the people, their job is done. Because that fraction is still hundreds of thousands of people buying their product.
Другие работы по теме:
Экономика предприятия или фирмы Case Study-реальные примеры из жизни иллюстрирующие отдельные положения
Выполнила Костюкова Ирина (103-2) Case Study на тему Monopoly. IBM: Big is not necessarily bad Монополии могут отрицательно влиять на ценообразование, “входы” фирмы, технологические предпочтения и дистрибьюторскую стратегию фирмы. Чаще всего монополия вредна для потребителя. Неудивительно поэтому, что федеральные власти, власти штата и даже местные власти наделены достаточными полномочиями и возможностями для предупреждения или регулирования концентрации в одних руках рыночной силы.
Тотальная газификация или жажда подскажет
Тотальная газификация или жажда подскажет Аналитик "Альянс Мажор" Крымпенко Нина В июле 2004 года агентством "Альянс Мажор", г. Ростов-на-Дону, было проведено исследование рынка сладких газированных напитков и газированной минеральной воды. В ходе исследования был проведен мониторинг розничной торговой сети.
Оустерхаут, Джон
План Введение 1 Биография 2 Проблемы со здоровьем Список литературы Введение Джон О́устерхаут (англ. John Ousterhout) — американский учёный, создатель Tcl и Tk.
Игра Tetris
МОСКОВСКИЙ ГОСУДАРСТВЕННЫЙ ТЕХНИЧЕСКИЙ УНИВЕРСИТЕТ им. Н.Э. БАУМАНА КАЛУЖСКИЙ ФИЛИАЛ КАФЕДРА ЭИУ2-КФ «КОМПЬЮТЕРНЫЕ СИСТЕМЫ И СЕТИ» КУРСОВАЯ РАБОТА
Classical Wrestling
Vladicavcasian Humanitarian Lyceum THE REPORT OF THE PUPIL OF THE 7 FORM Uruimagov Kazbek Vladicavkas 2004. INTRODUCTION This summer Hasan Boroev, my uncle’s disciple, became the best wrestler in the Greek-Roman class, in the world. And I decided to write a report on this theme. Because I was proud of my uncle and I decided to tell you about this unfamous kind of sport in our republic.
Antimatter Essay Research Paper 1 PERMEATING EFFECTS
Antimatter Essay, Research Paper 1 PERMEATING EFFECTS OF RELIGION. When comparing the two works “Oedipus the king” by Sophocles and Henrik Ibsens “Ghosts”, it is at first hard to believe that they have anything in
Democratic Outlaws Essay Research Paper
DEMOCRATIC OUTLAWS ? Pirates, the outlaws of the sea. If like me, the first idea that comes to mind regarding pirates is a group of raiding and plundering individuals. This is due to today s society glamorizing the pirates as fascinating characters. Historically, not much written information has been left behind.
Grant HIll Essay Research Paper In someway
Grant HIll Essay, Research Paper In someway grant was a typical boy. He was energetic and playful. He liked to ride his dirt bike around the neighborhood. And, of course, he liked sports, especially soccer and basketball. For a while, he even had more soccer trophies then basketball. But, as he grew, he realized he had a better chance to excel on the basketball court.
The Great National Temperance Drink Essay Research
Paper Coca-Cola Enterprises is the self-proclaimed largest bottler of “liquid, nonalcoholic refreshment” in the world. More than 350 million people live in Coke territory and since late last century most have been addicted to the sweetened water. Anyone who prefers sipping an ice-cold Coca-Cola Classic (or one of their companion sodas such as Diet Coke, Sprite, Mr.
Archetypes In Mid Summer Essay Research Paper
Archetypes present in Midsummer Night?s Dream A Midsummer Night?s Dream was written and produced during a period of English history that was not the most productive for farming. In fact it was a time when nature was anything but typical. During the years of 1594 ? 97, England had undergone four bad harvests in a row, an odd weather pattern turned normally warm summer days into chilly winter ones.
The Renaissance Period Essay Research Paper The
The Renaissance Period Essay, Research Paper The Renaissance period is a rebirth of the cultured and artistic sprite of the classical era. It began in Italy in the 14th century, but did not come the England till the 19th century. John Donne and John Milton were two great Renaissance poets who incorporated many of the characteristics of the Renaissance into their Poetry.
This Is Just A Trick Essay Research
Paper The History of a Hobgoblin geocities/Athens/Acropolis/4198/puckages.html One of the most popular characters in English folklore of the last thousand years has been the faerie, goblin, devil or imp known by the name of Puck or Robin Goodfellow.
Shakespeare Finds Love On A Midsummer Night
Essay, Research Paper The forest outside Athens is filled with changelings, magic, and ancient myth: in other words, the stage is set. The night is silent and still as four mortals alternately hate and love, monarchs of the faerie world clash wills, and the mischief of one irrepressible woodland sprite weaves a spell over all.
I Woke Up In Darkness Essay Research
Paper I woke up in complete darkness with an uncontrollable sharp stabbing pain in my jaw, it was the middle of the night and I was about ten, I had been sleeping in the top bunk
Plato Essay Research Paper In my opinion
Plato Essay, Research Paper In my opinion, Socrates? analysis of the human natural is very true as it ultimately brings us his definition of Justice. I agree with his theory of the human natural but not his social-political theory. But In order to understand Plato?s theory of human natural and his social-political theory.
John Donne
’s Holy Sonnets Essay, Research Paper The Holy Sonnets By making many references to the Bible, John Donne s Holy Sonnets reveal his want to be accepted and forgiven by God. A fear of death without God s forgiveness of sins is conveyed in these sonnets. Donne expresses extreme anxiety and fright that Satan has taken over his soul and God won t forgive him for it or his sins.
Shakespearean Comedy Essay Research Paper Shakespeare is
Shakespearean Comedy Essay, Research Paper Shakespeare, is quite possibly one of English literature?s most esteemed and influential writers/playwrights, in history. His talent for composing classic scripture shines through his comedies, A Midsummer Night?s Dream, in particular. In this play, Shakespeare incorporates many distinct types of comedy to accent his knack for creating heart-felt plays that have deeply touched millions.
Where Happiness Comes From Essay Research Paper
Where Happiness Comes From by Tonia L. Harmon Their farm was two hundred acres of corn fields, cows, pigs, and, of course, chickens. No farm would be complete without chickens. At the southeast corner of
Dracula Essay Research Paper DraculaCount Dracula as
Dracula Essay, Research Paper Dracula Count Dracula as a human beast, that’s what count Dracula is described in the mysterious and dreadful novel Dracula. The Transylvanian people conception about Count Dracula was described as the king of darkness, unpredictable savage and furthermore a human feeder to repopulate his own existence throughout the humanity.
A Brief Look Into Alaska Flight 261
Essay, Research Paper A Brief Look Into Alaska Flight 261 There I was flying along at 13,000 feet with no feeling of alarm. Goldfish, my dad said. My family and I sat there in first class on an Alaska Airlines DC-10 on our way to Disney Land. The cards kept us happy along with the constant Sprite refills we received.
The Tempest Essay Research Paper The Tempest
The Tempest Essay, Research Paper The Tempest. An Imperialist Heaven or Hell? Shakespeare lived and wrote in the Elizabethan age, a time when his society was branching out and making itself known throughout the world by colonizing other cultures. Great Britain was reaching for new heights of power. In the play Shakespeare questions the value of this new concept of British imperialism.
Bad Cafeteria Essay Research Paper Griffin ElliottOctober
Bad Cafeteria Essay, Research Paper Griffin Elliott October 18, 2001 Talk about losing an appetite. Barbecue sauce and puddles of pop cover the tables. As students go to sit down, their attention is drawn to the sticky substance on their hands. One usually prefers to have a clean table while they eat but it is seldom that one will be available while dining at the Loyola Cafeteria.
History And Marketing Strategies Of CocaCola Essay
, Research Paper History The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business.
The PepsiCola Story Essay Research Paper Summer
The Pepsi-Cola Story Essay, Research Paper Summer of 1898, a young pharmacist Caleb Bradham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to go up. Knowing the importance of good distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles.
Explication Of 2
Explication Of “To A Skylark” By Percy Bysshe Shelly Essay, Research Paper Explanation of “To a Skylark” by Percy Bysshe Shelly Percy Bysshe Shelly was born in Sussex in 1792 with scoliosis. He was sent to prestigious schools, first Eton and later Oxford, but he never could settle into the role of a student.
The Effects Of Advertising On The Consumer
Essay, Research Paper The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us.
Coca Cola Essay Research Paper The wonderful
Coca Cola Essay, Research Paper The wonderful idea of Coca-Cola started way back in 1886. Dr. John S. Pemberton invented this drink as a tonic for most common ailments. Composed of extracts from the coca leaf and the kola nut, this caused his drink to be sightly addictive. The name, Coca-Cola, fits well with the main ingredients, and was given to Mr.
Coca Cola Essay Research Paper Its tasty
Coca Cola Essay, Research Paper Its tasty, cool, and fizzy; its Coca Cola! The number one drink, Coca-Cola floods the world with its luscious taste. Coca-cola (Coke as it is popularly known) the giant multinational company has broken all the barriers of social, political and geographical boundaries to establish itself as market leader in nonalcoholic beverages.
Comedy And Tragedy Masks Of Conclusion Essay
, Research Paper The masks of comedy and tragedy are only distinguishable by a smile or frown, happiness or sadness, life or death. The same is true of Shakespearean plays. The comedies are known for their happy conclusions, reconciliation of the characters, a justification of events, and life at the end.
The Scarlet Letter A Look At Pearl
Essay, Research Paper The Scarlet Letter The Scarlet Letter is a novel with much symbolism. Throughout the novel several characters represent other ideas. One of the most complex and misunderstood characters in the novel is Pearl, the daughter of Hester Prynne. Pearl, throughout the story, develops into a dynamic symbol ? one that is always changing.
A College Athlete Essay Research Paper A
A College Athlete Essay, Research Paper A College Athlete By Justin Helderman Imagine yourself, if you can, strapping up a helmet before the big game, stretching your legs out before the 600 meter rely, or taking a few warm up swings before you step up into the batter?s box. There are probably a lot of things going through that stubborn head of yours.