Advertising Essay, Research Paper
Advertising
The impact of advertising is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. Advertisers essentially have the power to promote positive impact or negative impact to our society. Unfortunately, the advertiser had caused many negative social impacts.
Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often by showing negative emotions such as fear, anxiety or guilt upon the consumer. Advertising plays with our human emotions and takes advantage of them, using them as merely another technique to sell their goods or services. Advertising also encourages people to buy products by making them think that purchasing and consuming are the major activities of their lives. Buying brand names may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of clothes or make-up hoping to imitate the seeming success of the person depicted in the advertisement. Another example, driving an expensive car such as Mercedes Benz may show your success of being wealthy.
A negative social impact caused by advertising whereas advertising portraying women as sex objects. Women portrayed in sexual ads are depicted as objects and commodities, to be consumed by men for visual pleasure and by women for self- definition. In some advertisements, advertisers concentrates primarily on showing the image of a woman’s body parts rather than the product itself. Men enjoy these images, and sadly, women tend to try to embody them. As Jean Kilbourne had point out in her article, “Desperate to conform to an ideal and impossible standard, many women go to great length to manipulate and change their faces and bodies.” Women and young teens look up to the models or celebrities in the advertisements, they would even go on diet trying to get the ideal body shape of the models or celebrities. Some would even go as far as getting a plastic surgery trying to be like those models in the advertisements. No one in this world is perfect. The problem with advertising is that they only show the good parts not the bad parts.
There are a number of proven ways to persuade the consumer that he or she needs the product being advertised. These methods of persuasion, instead of concentrating on the actual product, usually concentrate on the benefits that will be brought to the consumer. The benefits may include popularity and personal prestige, the hope of more money, praise from others, social advancement, improved appearance, or better health. For example, an automobile advertisement, as well as mentioning the performance of the car, would most likely focus on the excitement, prestige and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex so the car advertisement may also mention the glamorous men or women that the consumer will attract with his or her fancy car.
There are other methods used by the advertiser of persuading consumer to purchase their products. According to William Lutz, “The best way advertisers can make something out of nothing is through words. Although there are a lot of visual images used on the television and in magazines and newspapers, every advertiser wants to create that memorable line that will stick in the public consciousness.” (Ackley 249) Words are used by the advertiser to play tricks with our minds. They use words to persuade consumers what they want to see or hear about their products, but what they see or hear is not what they get.
Even though, some advertiser might argue that there are positive social impacts of advertising, but as we can see from our society, the negative social impacts of advertising had out weighted the positive social impacts of advertising. Advertising is supposed to get people’s attention but it should get their attention in a normal, creative way, and not with an offensive, imitation model that does not represent normal people. Furthermore, advertisers should not use tricky strategies to play with the consumer’s mind, and show what’s not real or don’t exist.
Другие работы по теме:
Hairdini Essay Research Paper Advertising
Hairdini Essay, Research Paper Advertising & Distribution Our product is the Hairdini magic styling wand, that is used for your hair to make French twists or buns or as they say ?fashionable hairstyles.? We found the product after looking in many stores and after finally giving up. Then when we had stopped looking we found the product in our home, our mother had bought it a year ago after seeing it on television.
Impact Of Technology Essay Research Paper We
Impact Of Technology Essay, Research Paper We live in 21th century which century of develop, everyday, we hear and see many many new products. Some of them was made by a bad purpose, however, the futture will be better than today with impact of technology for serveral reasons.First of all, in future robots will instead of people to do monotonous, hard and risk work.
Motivation Speech Essay Research Paper IV BROADCAST
Motivation Speech Essay, Research Paper IV. BROADCAST PROGRAMMING: BASIC LAW AND POLICY The First Amendment and federal law generally prohibit the FCC from censoring material in broadcasting. Stations choose the material they determine as best for their community. The FCC does not advise on artistic standards, formats, grammar or the quality of their programming.
Medicine And Advertising Essay Research Paper There
Medicine And Advertising Essay, Research Paper There are millions of Americans today whom suffer from allergies, catch colds or burn from hot fevers. These Americans depend on over the counter drugs, which are convenient to attain. I believe that the average American who has caught the common cold in the winter would just run to the nearest store to get some medicine rather than make an appointment with the doctor to get a simple prescription.
Mr Subliminal Essay Research Paper Mr SubliminalTwo
Mr. Subliminal Essay, Research Paper Mr. Subliminal? Two types of subliminal advertising, or at least as close to it as exists today, are stealth advertising and hidden corporate providence. Stealth advertising occurs when a company pays to have their product in a movie or TV show, and the product is then shown on camera.
History Of Advertising Essay Research Paper History
History Of Advertising Essay, Research Paper History of Advertising This Essay is for People that are in VCE up to Elderly People Advertising is dated back to the Christian Era. One of the first known methods
Impact Of Media Essay Research Paper Impact
Impact Of Media Essay, Research Paper Impact of Media A good indicator of human advancement is their ability to communicate. Thanks to technology, each year it gets easier to convey a message to another person. With this convenience comes not just communication of basic needs but more and more advertising for everything else.
Advantages And Disadvantages Of Advetising Essay Research
Paper Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product.
Advertisin Essay Research Paper Advertising No Effect
Advertisin Essay, Research Paper Advertising: No Effect or Negative Effect? No effect! If someone told you to jump off of a bridge would you do it? Maybe. If they told you to destroy your life and body by smoking a cigarette, would you? Possibly. But any of these descisions you make are not forced upon you by them and they have no impact on if you do what they say or not.
Internet Advertising Essay Research Paper Internet AdvertisingInternet
Internet Advertising Essay, Research Paper Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers.
Beauty Essay Research Paper Beauty Power or
Beauty Essay, Research Paper Beauty: Power or PassivityBeauty is most definitely a form of power. If a person is considered beautiful, or possesses the qualities that the public eye deems beautiful, they tend to have a certain degree of power. Beauty is most often used in the advertising business. On television, many commercials for products ranging from shampoo to cars depict women of beauty.
Advertising Council Essay Research Paper Website Group
Advertising Council Essay, Research Paper Website: Group Name: Advertising Council (professional private non-profit organization) Political Goal: Using the power of advertising the Ad Council stimulates action against the problems confronting Americans today. A private non-profit organization, the council was founded in 1942 to rally support for the war effort.
Visual Advertising Essay Research Paper Visual AdvertisingThe
Visual Advertising Essay, Research Paper Visual Advertising The world of advertising is the foundation for how a company communicates its product to the consumers. Here a complex struggle takes place continually to gain the attention, even for a second, of a potential buyer. The footwear industry is no exception, and when combined with the semiotics of today s culture advertising campaigns often are a chore to understand.
The Effects Of Advertising On The Consumer
Essay, Research Paper The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us.
How Advertising Effects What You Buy Essay
, Research Paper HOW ADVERTISING EFFECTS WHAT YOU BUY Thesis: Advertising has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it.
Advertising Critique Essay Research Paper The first
Advertising Critique Essay, Research Paper The first of the three ads that I have selected is from The New Yorker magazine. It is an ad for Russell Athletic. This is a company that makes sports wear. In the ad, you see a man wearing their product. The man is vigorously working out and is in good shape. The outfit from Russell Athletic is supposed to perform, according to the caption on the left.
The Standard Essay Research Paper THE STANDARDI
The Standard Essay, Research Paper THE STANDARD I choose to do my essay on the St. Catharines Standard. The Standard is the St.Catharines and Thorold area newspaper. It provides us with the local news, advertising and it keeps us in touch with what is happening all over the world. It was first owned and runned by the Burgoyne family and was printed in St.
Marketing Initiative Essay Research Paper Marketing InitiativeMarketing
Marketing Initiative Essay, Research Paper Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative.
Technological Impact Essay Research Paper Technological Impact
Technological Impact Essay, Research Paper Technological Impact. + Changes in market demand+ Marketing strategy: – As a company devpelopes and matures it will have to changes it’s marketing strategy to compete and grow with other companies that are challenging the present company. I will take the car industry for an example.
Rise Of Sociology Essay Research Paper The
Rise Of Sociology Essay, Research Paper The Rise of Sociology The field of sociology evolved as a response to the impact of profound social and political fragmentation experienced in the West. A fundamental shift in both social and intellectual patterns created by the economic evolution of the eighteenth century led to great concern among scholars of the period.
Tv Advertising Essay Research Paper TV Advertising
Tv Advertising Essay, Research Paper TV Advertising Of the three major types of advertising television, print and direct mail TV is by far the most costly and effective method. Research shows that TV advertisers spent a total of $29.5 billion in 1992. With these vast sums being spent, advertisers must carefully evaluate advertising costs, consumer exposure opportunities, and consumer buying strategies.
Alcohol Advertising Essay Research Paper The world
Alcohol Advertising Essay, Research Paper The world of advertising is exciting and diverse. It has the ability to influence society to follow certain trends or ideas. Every where you look there is some form of advertising. From television to radio, magazines to billboards, product advertising is a large factor in what we do.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.
Case Study Essay Research Paper Case Study
Case Study Essay, Research Paper Case Study : Media ups and downs Summary: The Australian made midday television program ?Day time with Amanda? first aired in 1993, showing good ratings and high advertising revenue during its early stages.