Desires In Advertising Essay, Research Paper
The following advertisements promote new desires and new cultural mythologies towards our society. The older desires are still evident because they are used in nature differently, but now new desires are emerging. These new desires include the power and freedom of women, a new rugged view of sex and sexuality, extreme risk, and strangely enough truth has been a new evident trend.
The largest new trend or desire of our society pertains women and the new role they have in our society. In today s world women have a more prominent social standing. They are now stronger characters, and are viewed as being more independent and sophisticated. The women of today have a new freedom. This has not happened until recently. The world today is no longer a man s world; they are no longer portrayed just as housewives or sex objects. The women of today are shown as not just being beautiful, but successful and powerful at the same time. It is a desire of all women to posses power, to feel strong, and yet still express their sexuality. This change is evident in our advertisements. These advertisements promote these new desires of women.
Individuality is a desire that is related with the new role of women and also their sexuality. The women of today want to differentiate themselves from the housewives they were portrayed as in the past. In the Winston cigarette advertisement the following caption is displayed, Until I find a real man, I ll take a real smoke. This advertisement illustrates the point that women have a new stronger role in our society. The woman in the ad still expresses her sexuality, but it is used in a different nature then it was in the past. Now the woman is declaring her power. A contributor to the desire of women to have power and be strong is the rise in popularity of women s sports. In the Adidas advertisement it contains a timeline highlighting the struggles of women in sports and again shows the newfound popularity. The ad shows strong women and contains the slogan, Be a Superstar. This is another fine example suggesting to women that power and strength are something to be desired. Sexuality is related to the new social standing of women. The ways of expressing sexuality of the past are still used, but in used differently in nature. Now there is a new rugged sexuality of men and women. Yes, this is too desired by our society. The sexuality of women does illustrate their individuality and power. In the Calvin Kline jeans ad a woman is made to look dirty on purpose. The society we live in today has an easier time accepting different styles of sexuality. The advertisement makes this appear desirable and again suggests individuality and sexuality. This has been a past desire but today it is used in a different way, but what it shows is our new views towards sexuality and that is a new desire.
Risk is something new to our society. Our society is afraid of it at times. We want the positive side of risk, but we are afraid of its consequences, or the negative side. We desire to be a risk taker. The Toyota advertisement suggests the idea to be a risk taker. They illustrate how the car does not know any limits. Toyota wants the consumer to feel adventurous. By being adventurous they want us to feel no boundaries. There was a time where we did have to live within boundaries.
Perhaps the most interesting new trend or desire in advertising is the idea of truth. In the past advertisers were afraid to tell consumers the truth. Now as consumers we sometimes demand the truth. Today some advertisements present reality because it is a desire of the consumer. In the anti-smoking advertisement titled The Truth , the ad not only gives the truth about cigarettes but also criticizes cigarette ads in general. The advertisement has the look and feel of an actual cigarette ad. The imagery contains a cowboy on a horse riding in a western type of frontier. This type of look has been associated with cigarette ads for years. Most interestingly Winston cigarettes portrayed this image, but now as we saw before Winston changed to show the new role of women. But in this truth ad the cowboy has a bodybag with him suggesting the truth the cigarettes do in fact kill people. The truth would not be told to consumers in the past. This shows that today s consumer and even society is smarter and does want to hear the truth. The Truth advertisement even makes the statement You too can be an independent, rugged, macho-looking dead guy. It is interesting to know that the government forces cigarette companies pay for these truth advertisements. It is almost a slap in the face. This is only one example of today s society wanting to know the truth in advertising.
In conclusion, the world is a different place today. We are a different society. Advertisements promote and illustrate our desires. The new desires of today s society are the power and individuality of women, risk, rugged sexuality, and truth. These desires or trends are witnessed in advertising. The interesting part will be to see how long advertising promotes these or what our newer desires will be.
Другие работы по теме:
Why Does Socrates Claim That No Person
Ever Desires What Is Bad? Essay, Research Paper Why Does Socrates claim that no person ever desires what is bad? The arguments to support the claim that Socrates believes that no man ever desires what is bad may be found in the Meno. In this conversation, Socrates and his fellow man Meno are in search of true knowledge (or the form) of virtue.
Hairdini Essay Research Paper Advertising
Hairdini Essay, Research Paper Advertising & Distribution Our product is the Hairdini magic styling wand, that is used for your hair to make French twists or buns or as they say ?fashionable hairstyles.? We found the product after looking in many stores and after finally giving up. Then when we had stopped looking we found the product in our home, our mother had bought it a year ago after seeing it on television.
Motivation Speech Essay Research Paper IV BROADCAST
Motivation Speech Essay, Research Paper IV. BROADCAST PROGRAMMING: BASIC LAW AND POLICY The First Amendment and federal law generally prohibit the FCC from censoring material in broadcasting. Stations choose the material they determine as best for their community. The FCC does not advise on artistic standards, formats, grammar or the quality of their programming.
Medicine And Advertising Essay Research Paper There
Medicine And Advertising Essay, Research Paper There are millions of Americans today whom suffer from allergies, catch colds or burn from hot fevers. These Americans depend on over the counter drugs, which are convenient to attain. I believe that the average American who has caught the common cold in the winter would just run to the nearest store to get some medicine rather than make an appointment with the doctor to get a simple prescription.
Mr Subliminal Essay Research Paper Mr SubliminalTwo
Mr. Subliminal Essay, Research Paper Mr. Subliminal? Two types of subliminal advertising, or at least as close to it as exists today, are stealth advertising and hidden corporate providence. Stealth advertising occurs when a company pays to have their product in a movie or TV show, and the product is then shown on camera.
History Of Advertising Essay Research Paper History
History Of Advertising Essay, Research Paper History of Advertising This Essay is for People that are in VCE up to Elderly People Advertising is dated back to the Christian Era. One of the first known methods
Advertising Concepts Essay Research Paper ADVERTISING CONCEPTSThis
Advertising Concepts Essay, Research Paper ADVERTISING CONCEPTS This paper is meant to explain some concepts of advertising in cortese s Provocateur. Three basic concepts I will explain, as well as show examples of, are Body Clowning, Body Chopping and Subconscious Seduction. These three concepts are widely used in the advertisement business today.
Advantages And Disadvantages Of Advetising Essay Research
Paper Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product.
College Essay Research Paper My Desires for
College Essay, Research Paper My Desires for and Commitment to a college Education My Desires to go to college and to get a Degree began many years ago when I was in the fifth grade and my teacher kept telling me that I would need a college education if I wanted to be successful in this lifetime. I want to make a commitment to college because I want to succeed in the business world, have a successful job and I want to set a good example for me brothers and sisters
Advertisin Essay Research Paper Advertising No Effect
Advertisin Essay, Research Paper Advertising: No Effect or Negative Effect? No effect! If someone told you to jump off of a bridge would you do it? Maybe. If they told you to destroy your life and body by smoking a cigarette, would you? Possibly. But any of these descisions you make are not forced upon you by them and they have no impact on if you do what they say or not.
Internet Advertising Essay Research Paper Internet AdvertisingInternet
Internet Advertising Essay, Research Paper Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers.
Definion And Construction Of A Consumer Essay
, Research Paper 1) A consumer is socially defined as someone whom is pressured into buying items forced upon them my capitalist methods. They are also people who believe that if they buy a particular item it will make their lives better. Society has forced consumerism unto people and it has increased over the last century.
Beauty Essay Research Paper Beauty Power or
Beauty Essay, Research Paper Beauty: Power or PassivityBeauty is most definitely a form of power. If a person is considered beautiful, or possesses the qualities that the public eye deems beautiful, they tend to have a certain degree of power. Beauty is most often used in the advertising business. On television, many commercials for products ranging from shampoo to cars depict women of beauty.
Tobacco Companies Essay Research Paper Tobacco companies
Tobacco Companies Essay, Research Paper Tobacco companies are killing our youth with advertising. Over 3, 000 children experiment with smoking tobacco everyday. With hundreads of studies proving tobacco to be harmful, this is a large number of new smokers. The majority of new smokers are not adults, but are actually children.
Advertising Council Essay Research Paper Website Group
Advertising Council Essay, Research Paper Website: Group Name: Advertising Council (professional private non-profit organization) Political Goal: Using the power of advertising the Ad Council stimulates action against the problems confronting Americans today. A private non-profit organization, the council was founded in 1942 to rally support for the war effort.
Demian And Desires Essay Research Paper In
Demian And Desires Essay, Research Paper In the story, Demian, desires play an important role. When Sinclaire follows his desires something good almost always comes out of it. When Sinclaire does not
The Effects Of Advertising On The Consumer
Essay, Research Paper The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us.
How Advertising Effects What You Buy Essay
, Research Paper HOW ADVERTISING EFFECTS WHAT YOU BUY Thesis: Advertising has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it.
Advertising Critique Essay Research Paper The first
Advertising Critique Essay, Research Paper The first of the three ads that I have selected is from The New Yorker magazine. It is an ad for Russell Athletic. This is a company that makes sports wear. In the ad, you see a man wearing their product. The man is vigorously working out and is in good shape. The outfit from Russell Athletic is supposed to perform, according to the caption on the left.
The Standard Essay Research Paper THE STANDARDI
The Standard Essay, Research Paper THE STANDARD I choose to do my essay on the St. Catharines Standard. The Standard is the St.Catharines and Thorold area newspaper. It provides us with the local news, advertising and it keeps us in touch with what is happening all over the world. It was first owned and runned by the Burgoyne family and was printed in St.
Marketing Initiative Essay Research Paper Marketing InitiativeMarketing
Marketing Initiative Essay, Research Paper Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative.
Tv Advertising Essay Research Paper TV Advertising
Tv Advertising Essay, Research Paper TV Advertising Of the three major types of advertising television, print and direct mail TV is by far the most costly and effective method. Research shows that TV advertisers spent a total of $29.5 billion in 1992. With these vast sums being spent, advertisers must carefully evaluate advertising costs, consumer exposure opportunities, and consumer buying strategies.
Alcohol Advertising Essay Research Paper The world
Alcohol Advertising Essay, Research Paper The world of advertising is exciting and diverse. It has the ability to influence society to follow certain trends or ideas. Every where you look there is some form of advertising. From television to radio, magazines to billboards, product advertising is a large factor in what we do.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.
Case Study Essay Research Paper Case Study
Case Study Essay, Research Paper Case Study : Media ups and downs Summary: The Australian made midday television program ?Day time with Amanda? first aired in 1993, showing good ratings and high advertising revenue during its early stages.