Magic Codes Essay, Research Paper
Many advertisements use codes to convey a fairy tale to consumers, usually
resulting in a happy ending. This occurs at the expense of the price and means being set
aside. Most advertisements rely heavily on visual props and sometimes on text to convey
their meaning. These codes are open to many interpretations. This ad is no exception. It
uses the visual code on many different levels, and the text is there mainly for explanatory
purposes. These codes all have references to the story-line of Magic: two sorcerers using
spells to fight each other over imaginary regions of land. The advertisement tries
unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while
sacrificing price and means.
The code of spatial order is used to show the reader advancements in periods of
time. These advancements can be seen as one looks at the ad from the lower-left corner in
a clockwise circle. The first object one would see is a skull from a Woolly Mammoth,
which is symbolic of prehistoric times. The next object, a computer, stands out because it
does not fit the pattern of chronological order. Wizards of the Coast and Microprose, the
advertisers, use this purposely by drawing attention to the computer and consequently the
computer game. The computer falls into another pattern. This pattern goes in the same
order, clock-wise, but alternates between Magic (the game) and something pertaining to
the background of the game. The next objects are tarot cards and a spell book, both of
which follow the patterns. These objects, along with the mood of the entire ad being dark,
may be interpreted by the consumer to mean death or the devil. This is based on cultural
beliefs and rituals. Most people believe angels and good guys wear white, and therefore
devils and bad guys dress in black. Also, people usually wear black clothing to funerals,
which is essentially a ritual for death. The next item in the pattern is actual cards from the
game of Magic. These cards follow chronological order because they are the result of the
movable-type printing press being invented in the 18th or 19th century. The final
components are a CD-ROM disk and a mouse. These show how science and technology
have advance in the 20th century, and it also reminds the consumer of the computer, and
consequently the computer game.
This printed sales pitch also uses dark and bright colors that contrast each other to
give the consumer more information about the game. The ad itself is dark and mystic,
somewhat evil; it also has blue, mystical back-lighting. The makeshift table at the bottom
of the ad is made up of broken stones that look cold and gray; the light green, almost
magical text appears in the center of the table. All of these things embody the game of
Magic. The darkness illustrates the dark side of the sorcerers; the green lettering
represents the magic that is being used; the broken stones are the battle lands.
These representations of the game itself make the reader want to buy the computer
game. The advertisers make the ad appeal mainly to people who already play the card
version of the game, because they rely heavily on the background story. The two
companies take the logical next step by advancing the card game to computers, the
medium of choice for most consumers today. Sociology shows advancements in culture
from hunting-gathering societies to the post-industrial society the United States is entering
into today. The companies show how they are making the card game ?New and
Improved,? something every consumer likes to hear. Consumers believe they can get
better quality when they hear this phrase, but this ad doesn?t really give better quality to
the game. Although the computer game can be used to play with cards on may never own,
such as a $350 Black Lotus, the game and its concepts are still the same and will remain
so. The price, which is kept a secret unless you call the 800 number in small print at the
bottom of the ad, just isn?t worth it. More cards would be on the market by the time the
CD was released, giving it a disadvantage. The price and means of the advertisement, or
fairy tale, are not worth the end result. For this reason alone, most consumers would not
have a happy ending if they actually bought this product.
Другие работы по теме:
Black Magic Essay Research Paper More and
Black Magic Essay, Research Paper More and more people are joining groups that practice black magic. The leader of The British Occult Society is convinced it is because many people are missing excitement in their daily lives. He is certain that these people are imagining that they in that way can experience things they have read about or are dreaming about.
Fifth Business Essay Research Paper Fifth BusinessIn
Fifth Business Essay, Research Paper Fifth Business In the novel Fifth Business , the author Robertson Davies is successfully able to relate both the themes of magic and religion throughout. He achieves this relationship between the themes primarily through the characters and their actions. Dunstan Ramsay, Paul Dempster, Mary Dempster and Liselotte Vitzliputzli all help to illustrate the close relationship between magic and religion.
Beauty Myth Essay Research Paper My Beliefs
Beauty Myth Essay, Research Paper My Beliefs on the Beauty Myth In today’s society it seems as though women are forced into being something that they are not. Women see pictures in magazines such as this advertisement I have attached to this paper, and they think to be accepted by everyone else they need to look like “that.” I believe that some of the feelings from “The Beauty Myth” are still true in today’s society, but on the other hand I believe that it should not have to be this way.
Jordan And Magic Essay Research Paper Greatest
Jordan And Magic Essay, Research Paper Greatest Guard There are many athletes that people consider to be the greatest guard in NBA history but, none of them compare to these two, Magic Johnson and Michael Jordan.
Disney Land Essay Research Paper Welcome to
Disney Land Essay, Research Paper Welcome to the number one vacation destination on earth! There’s enough magic here to fill your entire vacation. In this wonderful kingdom timeless tales of fantasy and your favorite Disney Characters come to life in seven magical lands. A quick flip through these pages, and you’ll discover why you won’t want to go anywhere else.
Codes Of Law Essay Research Paper Of
Codes Of Law Essay, Research Paper Of the three Codes of law we have studied, we think the Old Testament is the fairest. The Code of Hammurbi was much too violent. Hammurabi’s solution to just about anything was to kill people. Too many innocent people died in Hammurabi’s code. Fore example, ” if an architect’s work falls in and kills the son of the owner of the house, then the architect’s son dies.” The architects son did nothing wrong but was put to death.
Magic Johnson Essay Research Paper Report 1
Magic Johnson Essay, Research Paper Report 1. Give the name of the book underlined, the author, publisher, and original date of publication. A. Magic Johnson Court Magician, by Richard Levin.
How To Hack Gameshark Essay Research Paper
How to Hack Gameshark CodesThis “How To” was created by Jerry Bond, one of the gameshark code creators of this site. There may be more coming soon.1. Choosing the kind of hacker to be:There are three kinds of hackers, those who type in anything and hope for agood code (FreeStyle Hackers), those who modify pre-made codes (PlanedHackers) and those who do both (ComboHackers).
Dress Codes Essay Research Paper During the
Dress Codes Essay, Research Paper During the 1980’s, some schools began to impose “dress codes” in order to obtain a proper school environment. The “dress codes” stated that students should be dressed decently and clothing or hair fashions should not distract other students. I believe that “dress codes” should be imposed in order to eliminate problems in a public schools.
Master And Slave An Analysis Of The
Theme Of Bondage And Liberation In The Tempest Essay, Research Paper Each of the characters in The Tempest finds themselves in bondage. However, by the end of the story, the same characters are set free from whatever enslaves them. A few characters one can see enslaved are Prospero, Miranda, Ariel, and Caliban.
Bless Me Ultima Essay Research Paper After
Bless Me Ultima Essay, Research Paper After reading the book Bless Me, Ultima I have realized that magic plays a very important part in this book. It is important in ways that you may not have realized. There are many different types of magic and it seems that the book Bless Me, Ultima touches every single one of those kinds.
Codes Essay Research Paper Cheat Codes At
Codes Essay, Research Paper Cheat Codes At the main menu screen, press and hold the square and circle button at the same time. You should hear a chicken cluck. While holding the square and circle buttons, enter these various button combos for huge cheats. A chicken cluck should be heard after putting in each cheat to confirm it was entered correctly.
Beowulf Essay Research Paper In comparing the
Beowulf Essay, Research Paper In comparing the heroic qualities of Beowulf, and the heroic qualities of King Arthur, we will cite the main differences between the two. Beowulf battled for glory, honor, and to prove his masculinity. King Arthur, on the other hand, battles to preserve the rights of his people, and to uphold justice.
Big Money Essay Research Paper The Chicago
Big Money Essay, Research Paper The Chicago Bulls’ Michael Jordan set the pace, signing a one-year contract for $30 million, making him the highest-paid player for one season in the history of team sports. Then, in a pair of seven-year deals, the Miami Heat retained their Alonzo Mourning for $105 million and picked off the Washington Bullets’ Juwan Howard for more than $100 million.
Network Debate Essay Research Paper It was
Network Debate Essay, Research Paper It was a brutal race. They interrupted our daily scheduled shows with boisterous promises they could never fulfill. They invaded our towns and cities with their advertisements; their faces defaced our buses and benches. And still, no one has emerged as the clean victor.
Dress Codes In Schools Essay Research Paper
Dress Codes in Schools All public schools in America should have a relaxed dress code. Schools have many rules and guidelines. How students dress should not have to be included within those rules.
10 Business Opportunities Essay Research Paper 10
10 Business Opportunities Essay, Research Paper 10 Possible Business Opportunities 1. Graveyard for the elite in Defense Phase 8 2. CNG Gas station in Hyderabad (with installation of kit facility) and on Super highway
Commercialism In Schools Essay Research Paper Commercialism
Commercialism In Schools Essay, Research Paper Commercialism affects children everyday. Children are targeted by companies to become life-long buyers of their products. When commercialism is brought into schools it is harder for children to learn to make educated decisions about their purchases. Kids need to be educated and given proper instructions about how to be objective towards advertisements.
Heroes Today Vs Heroes Past Essay Research
Paper Erika Spaulding 10-21-99 Hero Essay Heroes today are different than they were in the Anglo-Saxon era. For one thing, they had different codes of conduct than we do today. Some common
Speech Essay Research Paper There are two
Speech Essay, Research Paper There are two opposite points of view to this problem. One side suggests not to place any cods on speech on campuses of college institutions and another side strongly believes that speech must be protected by law. Mrs. Jennifer Kelley is following position of free speech in the article called Speech Codes Should Not Be Permitted on Campuses.
Magical Wonders Macbeth Essay Research Paper Magical
Magical Wonders (Macbeth) Essay, Research Paper Magical Wonders Magic What is magic? By definition magic is the pretended or supposed art of using secret charms and spirits to make unnatural things happen. Magic is also the art or skill of creating illusions, especially by sleight of hand.
Term Paper Ice Magic Essay Research Paper
Term paper for Ice Magic Ice Magic is a book by Matt Christopher. It is about a hockey season that a boy named Pie plays. One of the problems for Pie in the story is that Pie?s older brother?s skates are passed down to him and the skates are way too big. His parents said they don?t have enough money to pay for new skates.
Fast Food Essay Research Paper The fast
Fast Food Essay, Research Paper The fast food industry is one of the largest industries in the world. Fast food has been known to be a large area of investment involving food. Restaurants such as McDonald s and Burger King have been known for their popularity mostly from advertisements and are highly rated to be the trademarks for the fast food industry.
Ads Essay Research Paper Advertisements Kellogg s
Ads Essay, Research Paper Advertisements Kellogg s Description This is a Kellogg s advertisement. It s a beach scene with an older man in fairly decent shape running towards the water. He is carrying a surfboard in both hands over his head. In the bottom right hand corner there is writing that says Help yourself.
The Magic Barrel Essay Research Paper The
The Magic Barrel Essay, Research Paper The Character of Salzman The character of Salzman, throughout the novel becomes increasingly mysterious. His appearance at many different times is extremely awkward. It is also spooky how he has the knowledge of things that he plainly should not be informed of. His character to put it plainly is just weird.
Magic Vs Science Essay Research Paper Magic
Magic Vs. Science Essay, Research Paper Magic vs. Science What is magic and science? These two subjects have been around for several hundred years and many controversies have come about when the
The Magic Circle Essay Research Paper The
The Magic Circle Essay, Research Paper The Magic Circle The Magic Circle, by Donna Jo Napoli dealt with three main characters. In the story a woman named The Ugly One possesses the power to heal. The woman has a beautiful daughter named Asa. The Ugly one is a sorcerer; who also helps sick people who are possessed by demons.
Morgana Essay Research Paper Morgana fe lay
Morgana Essay, Research Paper Morgana fe lay ( From the Arthurian cycle )My brother, king Arthur is nothing but a na ve idealist. His dream, or should I say fantasy of Camelot is nothing but an illusion. All dreams must end when one awakens. When Arthur dies and is replaced our son Mordred, the people will awaken from this dream created by him and by his charisma and the magic of Merlin.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.