, Research Paper
Aministrative Policy and Strategy Strategies for Differing Company Situations A company s strategy must be matched to its external and internal conditions. The most important drivers in crafting a company strategy are the nature of the industry and competitive conditions; and the firm s own resources and competitive capabilities, market position and best opportunities. Some of the conditions that a company could face include: + Emerging industries + High Velocity markets+ Mature industries + Declining industries + Fragmented industries An emerging industry is one in its early and formative stage. Companies in an emerging market are in a starting mode adding personnel, obtaining facilities, gearing up production and broadening distribution gaining customers. The critical issues facing firms are how to finance initial operations till sales take off and what market segments and competitive advantages to pursue to gain market leadership. Managers should:1. Try to win the early race for industry leadership with bold entrepreneurship and a creative strategy through broad or focused differentiation strategies keyed to product superiority.2. Push R&D to perfect technologies, improve product quality, and develop attractive performance features.3. Try to capture first mover advantages by committing early to promising technologies, allying with the most capable suppliers, expanding product selection, and getting well positioned in new distribution channels.4. Pursue new customer groups, new user applications, and entry into new geographic areas.As the new market develops companies must successfully manage their rapid expansion, defend against competitors, and build a competitive advantage beyond their initial product or market. High Velocity markets are characterized by rapid-fire technological change, short product life cycles, entry of new important rivals, frequent launches of new competitive moves by rivals, and rapidly evolving customer requirements and expectations. Examples of high velocity industries include microelectronics, telecommunications, and the Internet. Success in high velocity environments includes the needs to:1. Invest aggressively in R&D to stay on the leading edge of technological know-how:2. Develop the organizational capability to respond quickly to new events3. Rely on strategic partnerships with outside suppliers and with companies making tie-in products to perform those activities in the total industry value chain where they have specialized expertise and capabilities.In fast paced markets, in-depth expertise, speed, agility, innovativeness, opportunism, and resource flexibility are critical organizational capabilities.A maturing industry is characterized by:+ Slowing growth in buyer demand that generates more head-to-head competition for market share+ Competition produces a greater emphasis on cost and service+ Product innovation and new end-use applications are harder to come by.+ International competition increases.+ Stiffing competition leads to mergers and acquisitions among former competitors, drives the weakest firms out of the industry, and produces industry consolidation.Strategic moves in a mature industry should be designed to increasing efficiency and preserving profits. These moves include:1. More emphasis on product innovations. Efforts to improve the production process can lower costs, improve product quality, and cause shorter design to market cycles.2. A strong focus on cost reduction. 3. Purchasing rival firms at bargain prices. The rivals production can be used or shut down bringing more customers to your company.4. Expanding internationally. Companies can enter foreign markets where attractive growth potential exists and where competitive pressures are not strong. In a declining industry cash flow and return on investment criteria are more appropriate than growth orientated performance measures, but sales and market share growth are not ruled out. Strong competitors can take sales from weaker rivals. Firms in declining industries can :1. Pursue a focused strategy by identifying, creating, and exploiting the growth segments within the industry. 2. Stress differentiation based on quality improvement and product innovation.3. Work diligently to drive costs downIntroducing new, innovative versions of a product can create a fast growing market segment. And the pursuit of greater operating efficiencies permits price cuts that can bring price conscious buyers back into the market. Fragmented industries are characterized by many small and medium sized companies with the absence of market leaders with large market shares or widespread buyer recognition. Examples are landscaping, auto repair, and trucking. The industry features low barriers to entry and a firm can grow by cultivating a loyal customer base. Companies can:1. Become a low cost operator. 2. Focus on a limited geographic area.3. Specialize by product type.4. Specialize by customer type.Companies can compete broadly or focus and pursue either a low-cost or a differentiation based competitive advantage.
Aministrative Policy and Strategy Strategies for Differing Company Situations A company s strategy must be matched to its external and internal conditions. The most important drivers in crafting a company strategy are the nature of the industry and competitive conditions; and the firm s own resources and competitive capabilities, market position and best opportunities. Some of the conditions that a company could face include: + Emerging industries + High Velocity markets+ Mature industries + Declining industries + Fragmented industries An emerging industry is one in its early and formative stage. Companies in an emerging market are in a starting mode adding personnel, obtaining facilities, gearing up production and broadening distribution gaining customers. The critical issues facing firms are how to finance initial operations till sales take off and what market segments and competitive advantages to pursue to gain market leadership. Managers should:1. Try to win the early race for industry leadership with bold entrepreneurship and a creative strategy through broad or focused differentiation strategies keyed to product superiority.2. Push R&D to perfect technologies, improve product quality, and develop attractive performance features.3. Try to capture first mover advantages by committing early to promising technologies, allying with the most capable suppliers, expanding product selection, and getting well positioned in new distribution channels.4. Pursue new customer groups, new user applications, and entry into new geographic areas.As the new market develops companies must successfully manage their rapid expansion, defend against competitors, and build a competitive advantage beyond their initial product or market. High Velocity markets are characterized by rapid-fire technological change, short product life cycles, entry of new important rivals, frequent launches of new competitive moves by rivals, and rapidly evolving customer requirements and expectations. Examples of high velocity industries include microelectronics, telecommunications, and the Internet. Success in high velocity environments includes the needs to:1. Invest aggressively in R&D to stay on the leading edge of technological know-how:2. Develop the organizational capability to respond quickly to new events3. Rely on strategic partnerships with outside suppliers and with companies making tie-in products to perform those activities in the total industry value chain where they have specialized expertise and capabilities.In fast paced markets, in-depth expertise, speed, agility, innovativeness, opportunism, and resource flexibility are critical organizational capabilities.A maturing industry is characterized by:+ Slowing growth in buyer demand that generates more head-to-head competition for market share+ Competition produces a greater emphasis on cost and service+ Product innovation and new end-use applications are harder to come by.+ International competition increases.+ Stiffing competition leads to mergers and acquisitions among former competitors, drives the weakest firms out of the industry, and produces industry consolidation.Strategic moves in a mature industry should be designed to increasing efficiency and preserving profits. These moves include:1. More emphasis on product innovations. Efforts to improve the production process can lower costs, improve product quality, and cause shorter design to market cycles.2. A strong focus on cost reduction. 3. Purchasing rival firms at bargain prices. The rivals production can be used or shut down bringing more customers to your company.4. Expanding internationally. Companies can enter foreign markets where attractive growth potential exists and where competitive pressures are not strong. In a declining industry cash flow and return on investment criteria are more appropriate than growth orientated performance measures, but sales and market share growth are not ruled out. Strong competitors can take sales from weaker rivals. Firms in declining industries can :1. Pursue a focused strategy by identifying, creating, and exploiting the growth segments within the industry. 2. Stress differentiation based on quality improvement and product innovation.3. Work diligently to drive costs downIntroducing new, innovative versions of a product can create a fast growing market segment. And the pursuit of greater operating efficiencies permits price cuts that can bring price conscious buyers back into the market. Fragmented industries are characterized by many small and medium sized companies with the absence of market leaders with large market shares or widespread buyer recognition. Examples are landscaping, auto repair, and trucking. The industry features low barriers to entry and a firm can grow by cultivating a loyal customer base. Companies can:1. Become a low cost operator. 2. Focus on a limited geographic area.3. Specialize by product type.4. Specialize by customer type.Companies can compete broadly or focus and pursue either a low-cost or a differentiation based competitive advantage.
Другие работы по теме:
Breakeven Point Essay Research Paper Breakeven is
Breakeven Point Essay, Research Paper Breakeven is the point at which a business is neither making money nor losing money, and managing to cover their costs exactly. This is a businesses main objective from
Ethics For A New Millinium Essay Research
Paper Ethics for a New Millinium In a rapidly growing market, responsible and reliable service is a must for any business to be successful. Ensuring ethics in the work place not only makes for more productive workers, it also insures happy customers. If ethical behavior is not followed by employees on all levels, the productivity will be affected.
Fantasy Story Essay Research Paper Thinking that
Fantasy Story Essay, Research Paper Thinking that it maybe was about time for something not so spectacular, I grabbed this book by Iain Not-M Banks while I was at the bookstore (getting The Naked God). Good thing.
Quickbooks Pro Essay Research Paper The world
Quickbooks Pro Essay, Research Paper The world today is in the computer age. Almost everyone now has a computer or access to a computer. Now that almost everyone knows how to use a computer, almost every business has one. Business?s before had to rely on people to do all the accounting by hand, and doing the accounting for a business used to take a lot of man-hours to complete.
Applications Of Game Theory Essay Research Paper
GAME THEORY One possible application of Game Theory is in advertising. Advertising involves the promotion of products and services so as to expose the product or service to a greater number of people. The goal of advertising is to make more people aware of a company s product or service so that more people would avail of this product or service, and this would mean more revenues for the company.
Diamond In The Rough Essay Research Paper
Diamond in the rough Why Master P is set apart from all the other hard-core rappers? He owns his own music company and built his empire around No Limit (the hottest in the business). He was almost a NBA player, and he owns his own line of dolls (the Master P doll). His company makes a net worth each year of $361 million.
Mario Valentino Essay Research Paper International DesignerMario
Mario Valentino Essay, Research Paper International Designer Mario Valentino In 1952 the company named after his family, which was established by Mario Valentino himself. The original developer of this company was started by his father Vincenzo Valentino. Who also specialized in the haute couture shoe in 1910.
Environmental Scanning Essay Research Paper This paper
Environmental Scanning Essay, Research Paper This paper will discuss environmental scanning, marketing procedures, and describe how the environment affects marketing in relation to the automobile detailing business.
Marketing Startegies Rejected Essay Research Paper STRATEGIES
Marketing Startegies Rejected Essay, Research Paper STRATEGIES REJECTED Sea Goddess Cruises, Limited (SGC) is obviously not accomplishing what it needs to financially to obtain a fair share of the market. There are a number of current strategies that will be reconsidered and rejected.
Basic Marketing Essay Research Paper MarketingAccording to
Basic Marketing Essay, Research Paper Marketing According to the American Heritage Dictionary, marketing defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition? Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization.
Marketing Strategies Essay Research Paper Prices are
Marketing Strategies Essay, Research Paper Prices are the key to income, which in turn are key to profits for an organization. To earn a profit, Triple Platinum must choose a price that is not too high or to low, a price that equals the perceived value to target consumers. In setting our price, we attempted to find a level high enough to produce a satisfactory profit.
Leading The Revolution Essay Research Paper Leading
Leading The Revolution Essay, Research Paper Leading the Revolution was written by Gary Hamel and published in September of 2000. Hamel writes a how to book on creating the new dynamic organization. His main theme is that old business strategies are not going to survive in what he calls the age of Revolution.
Education And The Global Economy Essay Research
Paper The idea of “getting rich quick” do to the global economy is very common these days. It is easy to see throughout the articles that many people have built multi-million dollar fortunes because of technology and global based business. It seems that ordinary people who had a vision of a global economy tailored their ideas to fit this new way of life.
Women Entrepreneurs In Small Business Essay Research
Paper Well I believe the developing countries could have a seminar on small business entrepreneurs every year just for women. Having a seminar on this topic could and should teach the women of these countries that the country is behind them all the way on them being an entrepreneur. They will learn that they will also be helping the country out.
Optimal Size Of A Firm Essay Research
Paper Optimal Size Of A Firm The optimum size of a firm is a very subjective idea. The ways in which size can help or hinder a firm vary from which angle you a looking at the
Business Proposal Essay Research Paper Construction is
Business Proposal Essay, Research Paper Construction is a general construction company that has a specialization in concrete construction. Our service will include the complete work dealing in concrete construction work; this will include foundations, flat work, bridge abutments and concrete walls.
Business Strategies Essay Research Paper Offensive and
Business Strategies Essay, Research Paper Offensive and Defensive Strategies Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives.
Social Role Essay Research Paper About Its
Social Role Essay, Research Paper About Its Social Role Waxing eloquent about stakeholder management and corporate social responsibility is in some circles the surest way to stifle a business conversation, if not a business career. Corporate philanthropy brings satisfaction to those who give and receive, the argument goes, but let us not get carried away by talk of give-aways.
Ordinary People 3 Essay Research Paper Ordinary
Ordinary People 3 Essay, Research Paper Ordinary People The novel Ordinary People explores how the heart and mind recover from afflictive losses. The author Judith Guest depicts how a tragedy can change lives drastically and even tear families apart. Conrad Jarretts recovery shows how people, slowly but surely, can go on with emotional stress differently, and those differing strategies are portrayed in this novel.
Sony Corp Essay Research Paper Corporate HistorySony
Sony Corp. Essay, Research Paper Corporate History Sony Corporation was founded in 1946 under the name Tokyo Tsushin Kogyo or the Tokyo Telecommunications Engineering Company. Because of the belief that a company s brand is its livelihood, the company changed its name to Sony in 1958. The name “Sony” comes from the combination of two words.
CocaCola Essay Research Paper CocaCola CompanyFrom our
Coca-Cola Essay, Research Paper Coca-Cola Company From our heritage to our mission to the people who bring our products to thirsty consumers, The Coca-Cola Company is a part of lives everywhere. That is the mission statement of the Coca-cola company, and so far as the world knows it that Coca-Cola has been successful to accomplish that mission over and over again.
Implementing Relationship Marketing Essay Research Paper Implementing
Implementing Relationship Marketing Essay, Research Paper Implementing Relationship Marketing Many family businesses now a day are being over-run by large corporations that have more money and manpower. This is the case in the business I’m going to talk about. The business is called “The Book Barn”; a family owned and operated business that has been selling books in the Boston area for the last 50 years.
General Manager Essay Research Paper GENERAL MANAGERThe
General Manager Essay, Research Paper GENERAL MANAGER The career of my dreams is to be a general manager. The general manager is the person who sets polices and directs the operations of business and corporations. They only
Buisness Essay Research Paper 1 November 1997Business
Buisness Essay, Research Paper 1 November, 1997 Business and Communications When someone mentions the word communication, one?s thoughts turn to a newspaper, the radio, television, or another more common means of mass-type communication. One does not usually make the connection between communication and other institutions such as business.
Business Ethics Essay Research Paper Rewards for
Business Ethics Essay, Research Paper Rewards for “Good” Business Ethics Business ethics can be viewed as the principles and standards that guide behavior in the world of business. Especially in today’s society, understanding and practicing the concepts of ethics is a key factor that many organizations stress among employees.
Business Ethics Essay Research Paper Business EthicsWhat
Business Ethics Essay, Research Paper Business Ethics What is business ethics? The answer to this question may be as simple as a company that complies with all the relevant rules and regulations. Or it may be more complex detailing the ways in which the corporation interacts with the world at large. The answer may also depend on who is asked the question.
DuPont Company Essay Research Paper DuPont Companyby
DuPont Company Essay, Research Paper DuPont Company by: Ferris Bueller The DuPont company was established in a small town in Delaware in 1802 by a French immigrant named Eleuthere Irenee du Pont de Nemours. The DuPont company now
Starbucks Coffee Company Essay Research Paper CONCEPT
Starbucks Coffee Company Essay, Research Paper CONCEPT PAPER COMPANY: Starbucks Coffee Company The purpose of the video program is to orient and inform employees about the goals and objectives of the company. In addition to this, the rules and benefits of employees will be featured. The video will employ a factual style in conveying its purpose.
5 Steps To Prepare For An Interview
Essay, Research Paper Intro to Business November 11, 2000 Five Steps in Preparing for an Interview 1. Tell me something about yourself a) Graduated from a single sexed college preparatory school, Garrison Forest in Baltimore, Maryland. Now finishing my fourth year at the College of Charleston, double- majoring in Business Administration and Pre-Law.
Business Essay Research Paper Business World TodayMy
Business Essay, Research Paper Business World Today My thoughts on the business world today are good and bad. I also think it depends on the person and the morals, or ethics they have. The study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical questions range from practical, narrowly defined issues, such as a company s obligation to be honest with its customers, to broader social and philosophical questions, such as a company s responsibility to preserve the environment and protect employee rights.
Business Rules Essay Research Paper The Rise
Business Rules Essay, Research Paper The Rise Of Big Business The rise of big business came about with railroads, which were the first big businesses. In the early 1850’s there were several major trunk lines, they each controlled about 500 miles of track and employed several hundred to sometimes thousands of workers.