Telecommunications Essay, Research Paper
Overview of Communications Industry
One of the fastest growing industries in recent years has been the communications industry, particularly the cellular and personal communications industry. This global explosion of technology has spread, rapidly linking both highly industrial areas as well as that of the third world and emerging countries. The deployment of wireless communication has been readily accepted in remote and previously somewhat isolated areas.
The emergence of specialized companies in this field has produced numerous competitors for this market. The communication companies such as Harris, Nortel and Ericsson are all competing in this market for renewed company growth and prosperity. The effect of competition in this global marketplace is such that in order to remain recognized in these markets firms are required more than ever to establish a presence in these new markets and rethink as well as redefine the way in which they do business.
The buzz word ?Hyper? has been used in conjunction with these companies, and has been associated with three main functions which have changed and evolved with the new business logic. These are;
1)Hypercompetitive Sales
2)Hypercompetitive Engineering
3)Hypercompetitive Marketing
Hypercompetitive Sales
The trend in company policy in the past was to win every possible sale at any cost. All prioritization of the firm was a function of the current deal. Large established firms such as Nortel were seen as being the best simply because of their size. When a firm?s primary focus is on sales and revenue alone, it leads to a fragmentation of reserves within the organization. This effect was seen and experienced first hand by Nortel directly when with Globalization, little regard was given to direct support of their product in countries where it was used.
The new focus of Nortel, Harris and Ericcson has been on the importance of not winning at any cost, but in order to maintain and grow within these new markets, a focused strategy was required. Along
with this came a discrimination between strategic and opportunistic customers. The effort to simply sell had now evolved to a point where customer focus was of high importance.
Hypercompetitive Engineering
The evolution of competition within the industry brought a new business thinking. Rather than trying to simply outdo the competitors accomplishments by adding product features, regardless of whether the target customers requirements were met or not, thinking changed. The way in which Harris overcame this was to engage the R & D functions in order to establish more of a cross functional consensus to establish products and features on priorities where they should be. This valued customer approach through development was one way in which these firms sought to maintain sustainability and hence a form of loyalty within their customer base.
A valuable learned lesson by Harris was the development of the Globestar radio platform which was the first common platform on the market. The radio system was unique and had many software features. This however was one of the problems in that many of the features it offered were not really critical or seen as essential in the eyes of most of their customers.
Hypercompetitive Marketing
The ?me first? mentality and often the ?me only? mentality was one which was common prior to this evolution. The mentality of playing hardball via contractual and on non-contractual basis helped build a feeling within the customers that these firms were not to be trusted since they worked in a very one sided nature. Globalization of the communications market brought with it the need to establish in country partnerships and alliances. The cross functional approach of using local suppliers for both support as well as service was essential.
Другие работы по теме:
Dsl Vs Cable Essay Research Paper 22
Dsl Vs. Cable Essay, Research Paper 2.2 Why focus on Internet access? Internet access has several desirable properties as an application to consider for exercising residential infrastructure. Internet technology is
Letter To Shareholder Essay Research Paper March
Letter To Shareholder Essay, Research Paper March 5, 1998 Ms. Mary Ruiz 321 Orange Way Green Valley, Ca 90272 Dear Shareholder: This year has been an exciting and profitable one at Nomad. As a shareholder, let us tell you about our recent successes and the challenges we expect in the coming year and beyond. This letter summarizes the high points of the year and provides valuable details about our work in individual areas of the organization, including finance, communications, quality assurance, and travel.
Censorship 2 Essay Research Paper The Internet
Censorship 2 Essay, Research Paper The Internet is one of the technologies that are widely used in the world. It is also one of the most controversial technologies. The government wants to put some regulations on the Internet. These regulations mainly consist of the censorship of it. These regulations are lead by the Communications Decency Act.
Rennasance Overview Essay Research Paper RenaissanceRenaissance was
Rennasance Overview Essay, Research Paper Renaissance Renaissance was more than just a time period, it was a state of mind. No longer did the world think in turns of conquering, power, and the catholic church. It was a time of change politically, socially, economically, and culturally. The arts were explored, and the minds of many were expanded.
Y2k The Truth Shall Set You Free
Essay, Research Paper It s certain that the beginning of the year 2000 we will have computer problems related with the Y2K bug. The Y2K bug will affect services we use everyday such as, Communications, Electric power, Oil and Gas, Transportation, and Water supply. Unfortunately many people are skeptical and believe the Y2k bug is going to cause the end of the world, as we know it.
Global Broadcasting Systems Essay Research Paper This
Global Broadcasting Systems Essay, Research Paper This book is about the global broadcasting systems. The Preface says that things are changing so fast that the book will probably be outdated by the time we read it. On the other hand, it does provide a clear picture of television and other media around the world, at the moment in time when the authors did their research.
How Television Works Essay Research Paper How
How Television Works Essay, Research Paper How Television Works. There have been countless inventions that have forever changed the world just by their existence. Many of these have been related to communications, such as a radio, phone, and more specifically the television. Soon after it’s release, millions of families across the nation had their own television set, adding something new and exciting to the list of American pastimes.
Antigone Overview Essay Research Paper Antigone by
Antigone: Overview Essay, Research Paper Antigone, by the great tragic poet Sophocles, is about conflicting duties. The heroine Antigone has defied her uncle Creon’s edict and buried her rebellious brother. Here, Creon, concerned with the safety of the state, learns of the crime and confronts Antigone, who places family duty above everything.
Telecommunications Act Of 1996 Essay Research Paper
This paper analyzes the effects on the implementation of the Telecommunications Act of 1996 (”Act”) on US telecommunications markets and is based on my forthcoming book with the same title. The Act is a milestone in the history of telecommunications in the United States. Coming 12 years after the breakup of AT&T, the Act attempts to move all telecommunications markets toward competition.
Mergers Essay Research Paper Governments should discourage
Mergers Essay, Research Paper ?Governments should discourage mergers in the communication industry.? Our group will be disagreeing with this statement through out the project. We will be using texts and examples in order to support our ideas. Also we will be using reasoning and common sense in some cases.
Heather Garcia Essay Research Paper On October
Heather Garcia Essay, Research Paper On October 23, Heather Garcia came to our communications class to talk about her experiences working in the field of communications. Ms. Garcia is originally from San Diego, California, and is class of 1998 graduate of Western Kentucky University.
Communication For Massage Essay Research Paper The
Communication For Massage Essay, Research Paper The purpose of my research is to establish and implement a communications course for students of massage therapy. The course should give an overview of several areas of communications including interpersonal, speech, and public relations. This will provide the basic tools necessary to enter the business world.
Adhd Essay Research Paper ADHDUnderstanding the ProblemUnderstanding
Adhd Essay, Research Paper ADHD Understanding the Problem Understanding the Problem | Getting Help | Sustaining Hope This three-part article provides an excellent overview of the current state of knowledge regarding a disorder that is often called the most “over-diagnosed” mental problem–attention deficit hyperactivity disorder or ADHD.
Internet Legislation Essay Research Paper subject
Internet Legislation Essay, Research Paper subject = LAW title = Internet Legislation papers = Internet Legislation With the recent popularity of the Internet many topics concerning it have hit main
The Debate Over The Communications Act Essay
, Research Paper The Telecommunications Act of 1996 was the biggestoverhaul of telecommunications regulation since the original Communications Act of 1934. This actdrastically changed modern communications laws. The Telecommunications Bill was proposed by Senator James Exon, of Nebraska, and Senator Slade Gorton, of Washington, on February 1,1995.
Telecom Act Of 1996 Essay Research Paper
Telecommunications act of 1996 In an attempt to take control of telecommunication technology, congress passed the Telecommunications Act of 1996. This massive act comprehensively addresses virtually every current aspect of telecommunications. It is the first major telecommunications legislation enacted since the Communications Act of 1934, which essentially established the air waves as public property, regulated by the government.
The Dead Child Essay Research Paper An
The Dead Child Essay, Research Paper An overview of the short story “The Dead Child” The Dead Child written by Gabrielle Roy is a story about how an young inexperienced substitute teacher helps her students to deal with the death of their peer-Yolande. The story takes place in a small Metis villege in Manitoba on a summer day in June during The Great Depression.
Competition Among The Telecommunications Industry Essay Research
There are currently 807 companies in the TIA (Telecommunications Industry Association) database of companies. Of the 807 companies, 251 of them currently offer wireless services. Also 281 offer broadband services, of those offering broadband 160 of them offer cable, 72 offer DSL (Digital Subscriber Line), and 49 offer T-Carriers.
Telecommunications Act Of 1977 And 1996 Essay
, Research Paper Telecommunications Act of 1976 and 1996 These two Telecommunications Acts had the most impact on the United States of America. In the past before the telecommunications act, AT&T had taken over the the age of electronics; three things to be in exact, Voice (Telephone), Video (Broadcast Industry), and Data (IBM).
THE TELECOMMUNICATIONS ACT OF 1984 Essay Research
Paper THE TELECOMMUNICATIONS ACT OF 1996 The Telecommunications Act of 1996 by definition : To promote competition and reduce regulation in order to secure lower prices and higher quality services for American telecommunications consumers and encourage the rapid deployment of new telecommunications technologies. (3)
Fcc And Mergers Essay Research Paper The
Fcc And Mergers Essay, Research Paper The Communications Act of 1934 established the Federal Communications Commission (FCC). Its main purpose back then was to control and regulate all means of communication, from radio, television, wire, satellite, and cable. It is governed by five commissioners, and reports to Congress.
Freud Essay Research Paper Freud
Freud Essay, Research Paper Freud’s Personality Theory The development of gender roles in deifferent forms of feminsm gives us a revealing overview of Freud’s personality theory. It is relatively
Myths Essay Research Paper Is Information Technology
Myths Essay, Research Paper Is Information Technology a good thing? With the invention of the silicon chip, fiber optic cable and satellite communications the information superhighway is real. This global network of computers makes it possible to move massive amounts of information virtually anyplace.
Sony Corp Essay Research Paper Corporate HistorySony
Sony Corp. Essay, Research Paper Corporate History Sony Corporation was founded in 1946 under the name Tokyo Tsushin Kogyo or the Tokyo Telecommunications Engineering Company. Because of the belief that a company s brand is its livelihood, the company changed its name to Sony in 1958. The name “Sony” comes from the combination of two words.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.
Retail Trade Essay Research Paper Write a
Retail Trade Essay, Research Paper Write a structure-performance study of the retail trade industry Paper should include the ff structure 1 Introduction. In this section you give an overview of the industry, its size, growth over the past 10-20 yrs, its important to the economy and other significant factors. 1-2 pages
Lucent Technologies Report Essay Research Paper LUCENT
Lucent Technologies Report Essay, Research Paper LUCENT TECHNOLOGY COMPANY OVERVIEW Lucent Technologies is a company that is focused on being a leader in the field of technology in building a broadband and mobile Internet community that will hopefully make a difference in the way people communicate. Lucent also provides the systems, software, silicon, and services for what has been created as the largest networking company built from the ground up in history.