Sexism In Advertising Essay, Research Paper
The sun is setting as the lone cowboy stands leaning against a wooden post and gazing out over the fields. He has been hard at work all day, and only now as the evening approaches does he allow himself a moment s rest. The forward tilt of his hat shadows one half of his lined, ruggedly handsome face. Tucked into the corner of his mouth is a cigarette end, and he pulls the box away, revealing the one object of his desire: a smoke – Marlboro, of course.
The paradigm at issue here, and in all other ads for the Marlboro products, is that of “The Sturdy Oak”. This man, utterly independent and self-reliant, demands respect from onlookers in that he is the definition of toughness, calmness and coolness. He revels in his solitary position, he doesn t require any assistance from others, he is completely in control. We can tell by the glint in his eye that he is composed, fearless, unimpressed by danger and up for any challenge. Even the way he pulls the cigarette out of the pack spells out “man” loud and clear – he doesn t use his hands, he uses his mouth. Just as we are convinced that this cowboy is definitely a “man”, so are we coerced into believing that the Marlboro cigarettes play a factor in making him one.
The problem with this ad is that it may have a tremendous impact on the minds and lives of young men. In our society, we place a large amount of pressure on boys to measure up to the unattainable standard of manliness. The media is constantly bombarding children with images of the ideal man, which in itself is harmful in that they are continually reminded of how they should act, think and feel. But being faced with an ad where the concept of smoking is incorporated into masculinity skyrockets the damaging effect on boys – they are told to accept the fact that smoking is an integral part of being a man, that manliness is simply impossible to achieve unless they keep that pack of Marlboros handy. Instead of being harmed on the emotional and psychological level, as they were before, and which was bad enough, they now have the added incentive to injure their own physical health.
The only way to correct the message sent out by this ad would be to change the picture associated with the brand name. However, in reality, the Marlboro ads will never change, as it is only through such an association between smoking and masculinity that the brand has become a household name. As it is, the ad conveys a false image of people who smoke – no heavy smoker could be as handsome and physically fit as the Marlboro Man. The true smoker is far from such sex-symbol status: he is physically ill, or on his way there, he collapses in fits of coughing, and is in general much less attractive. This use of this false image in the ad is what makes it so dangerous: by classifying smoking as “cool” it can lead one into severe addiction and disease.
With the image of the Marlboro Man already rampant in popular culture as the ideal man, we can only hope that boys realize the perversity of such a standard and reject it altogether. It is up to the rest of society to broaden the definition of manliness to include more admirable role models in order to ensure the safe passage of boys into the world of men.
Другие работы по теме:
Hairdini Essay Research Paper Advertising
Hairdini Essay, Research Paper Advertising & Distribution Our product is the Hairdini magic styling wand, that is used for your hair to make French twists or buns or as they say ?fashionable hairstyles.? We found the product after looking in many stores and after finally giving up. Then when we had stopped looking we found the product in our home, our mother had bought it a year ago after seeing it on television.
Motivation Speech Essay Research Paper IV BROADCAST
Motivation Speech Essay, Research Paper IV. BROADCAST PROGRAMMING: BASIC LAW AND POLICY The First Amendment and federal law generally prohibit the FCC from censoring material in broadcasting. Stations choose the material they determine as best for their community. The FCC does not advise on artistic standards, formats, grammar or the quality of their programming.
Point Of No Return (An Essay On
Opression) Essay, Research Paper Oppression is a serious issue in our society today, although it may be less serious than in the past. Having to deal with sexism and the current generation gap in the 90’s makes the lives of teenage girls harder than it should be. Throughout history we have seen groups of people have to deal with oppression.
Medicine And Advertising Essay Research Paper There
Medicine And Advertising Essay, Research Paper There are millions of Americans today whom suffer from allergies, catch colds or burn from hot fevers. These Americans depend on over the counter drugs, which are convenient to attain. I believe that the average American who has caught the common cold in the winter would just run to the nearest store to get some medicine rather than make an appointment with the doctor to get a simple prescription.
Women And Sexism Essay Research Paper 2
Women And Sexism Essay, Research Paper “We [women] are, as a sex, infinitely superior to men.” Elizabeth Stanton (prominent woman suffragist) – (excerpted from
Mr Subliminal Essay Research Paper Mr SubliminalTwo
Mr. Subliminal Essay, Research Paper Mr. Subliminal? Two types of subliminal advertising, or at least as close to it as exists today, are stealth advertising and hidden corporate providence. Stealth advertising occurs when a company pays to have their product in a movie or TV show, and the product is then shown on camera.
History Of Advertising Essay Research Paper History
History Of Advertising Essay, Research Paper History of Advertising This Essay is for People that are in VCE up to Elderly People Advertising is dated back to the Christian Era. One of the first known methods
ERASE How I Can End Racism And
Sexism In My School Essay, Research Paper What Can I Do to End Violence, Racism, and Sexism in My School Violence, racism, and sexism, some of the most used things in the school.
Woman Warrior Essay Research Paper In her
Woman Warrior Essay, Research Paper In her autobiography, The Woman Warrior, Maxine talks-story about how she grew up surrounded by the Chinese culture but went to American schools. How her mother told her stories of herself as a shaman and of Fa Mu Lan when Maxine brought home good grades. How she was put down by the Chinese sexism and rebelled from it.
Advantages And Disadvantages Of Advetising Essay Research
Paper Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product.
Advertisin Essay Research Paper Advertising No Effect
Advertisin Essay, Research Paper Advertising: No Effect or Negative Effect? No effect! If someone told you to jump off of a bridge would you do it? Maybe. If they told you to destroy your life and body by smoking a cigarette, would you? Possibly. But any of these descisions you make are not forced upon you by them and they have no impact on if you do what they say or not.
Internet Advertising Essay Research Paper Internet AdvertisingInternet
Internet Advertising Essay, Research Paper Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers.
Beauty Essay Research Paper Beauty Power or
Beauty Essay, Research Paper Beauty: Power or PassivityBeauty is most definitely a form of power. If a person is considered beautiful, or possesses the qualities that the public eye deems beautiful, they tend to have a certain degree of power. Beauty is most often used in the advertising business. On television, many commercials for products ranging from shampoo to cars depict women of beauty.
Advertising Council Essay Research Paper Website Group
Advertising Council Essay, Research Paper Website: Group Name: Advertising Council (professional private non-profit organization) Political Goal: Using the power of advertising the Ad Council stimulates action against the problems confronting Americans today. A private non-profit organization, the council was founded in 1942 to rally support for the war effort.
The Effects Of Advertising On The Consumer
Essay, Research Paper The Effects of Advertising On the Consumer Advertising is all around us, its everywhere we look from the televisions in our homes to the sides of local school buses. Its almost impossible to avoid. Since advertising is such a big part of our social and economical environment its important that we know what these images our doing to us.
How Advertising Effects What You Buy Essay
, Research Paper HOW ADVERTISING EFFECTS WHAT YOU BUY Thesis: Advertising has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it.
Advertising Essay Research Paper AdvertisingSex Sells Rich
Advertising Essay, Research Paper Advertising ?Sex Sells? Rich Eison is yelling this as he is running around in his speedo on the set of Sportscenter. Sex and well know people are common in advertising because people like sex and want to be like the stars. Sex is used in all sorts of advertising such as billboards, Television, magazine, newspapers, and radio ads.
The Standard Essay Research Paper THE STANDARDI
The Standard Essay, Research Paper THE STANDARD I choose to do my essay on the St. Catharines Standard. The Standard is the St.Catharines and Thorold area newspaper. It provides us with the local news, advertising and it keeps us in touch with what is happening all over the world. It was first owned and runned by the Burgoyne family and was printed in St.
Marketing Initiative Essay Research Paper Marketing InitiativeMarketing
Marketing Initiative Essay, Research Paper Marketing Initiative Marketing Initiative is an act or step taken in advertising, packing, and/or selling designed to gain and/or maintain customers. It is created to help transfer goods for the producer to the consumer. I recently read an article about the Clear Channel Outdoor company and their launch of a new Hispanic marketing initiative.
Tv Advertising Essay Research Paper TV Advertising
Tv Advertising Essay, Research Paper TV Advertising Of the three major types of advertising television, print and direct mail TV is by far the most costly and effective method. Research shows that TV advertisers spent a total of $29.5 billion in 1992. With these vast sums being spent, advertisers must carefully evaluate advertising costs, consumer exposure opportunities, and consumer buying strategies.
Alcohol Advertising Essay Research Paper The world
Alcohol Advertising Essay, Research Paper The world of advertising is exciting and diverse. It has the ability to influence society to follow certain trends or ideas. Every where you look there is some form of advertising. From television to radio, magazines to billboards, product advertising is a large factor in what we do.
Advertising Society Essay Research Paper This weeks
Advertising Society Essay, Research Paper This weeks Newsweek has a whole bunch of advertisements. I think that most of them are targeted for middle-class businessmen because nearly a forth of them are computer companies. Apple has an eight page section all to itself. Also there is a lot of telecommunications advertisements and some car ads.
Sexism Essay Research Paper Sexism in the
Sexism Essay, Research Paper Sexism in the world today The battle of the sexes is obvious everywhere and is applies to anything. From athletics to the military, men and women struggle to beat the other, but I find it to be
Sexism 2 Essay Research Paper SexismThe Webster
Sexism 2 Essay, Research Paper Sexism The Webster s Dictionary defines the term sexism as Discrimination by members of one sex against the other, especially by men against women based on the assumption that on sex is superior . This definition implies that people can discriminate against one another by saying or doing something that is not fair to the opposite sex.
Sexism Essay Research Paper Sexism has always
Sexism Essay, Research Paper Sexism has always been a problem in Western society. It has been a problem that many people overlook, simply because they think it does not actually exist! However, sexism is present in our current society today, and is proved perfectly by Alleen Nilsen in her quote stating, ?Anyone living in the United States who listens with a keen ear or reads with a perceptive eye can come up with startling new insights about the way American English reflects our values.? Every society has certain common beliefs regarding the ways each sex should behave.
Sexism Essay Research Paper SexismSo what exactly
Sexism Essay, Research Paper Sexism So what exactly is sexism? Sexism is the belief that rights and roles in ones society should be governed by ones sex. Historically, sexism has been male-driven and
Case Study Essay Research Paper Case Study
Case Study Essay, Research Paper Case Study : Media ups and downs Summary: The Australian made midday television program ?Day time with Amanda? first aired in 1993, showing good ratings and high advertising revenue during its early stages.