Politicking Goes High-Tech Essay, Research Paper
Politicking Goes High-Tech
Steven V. Roberts
This reading dealt with the fact that the major decision makers for
people when voting (especially for Senators) are the television spots. The
article discussed how today’s campaigns are now candidate-centered rather than
political party-centered and how they require large sums of money in order to
pay for all the advertising, and a team of professional workers rather than a
team of volunteers is a necessity. Much of the money goes to commercial
advertisements, but another large portion goes to continuous polling and direct
mail strategies.
The article talked about the need to have the speed and technology to
know how the people feel right away. A candidate cannot wait weeks or even days
for the results to come back to him or her whether he or she is in the lead.
The results are needed within hours. After getting the results from the polls,
it is then time to determine what action needs to be taken to aid your campaign
(or more often hurt your opponent). The candidate then needs to create new
television ads to make himself or herself appeal to the interests of the people
or sometimes to counteract the bad things the opponent has to say. This fight
between the television ads is often referred to as Spot Wars.
While the Spot Wars help out the candidates (or harm the opponents with
derogatory remarks), they can cost an enormous amount of money; and after being
played on television the opponent will return the attack with one of his or her
ads?then, the candidate will have to go back to work all over again creating new
ads regarding the new polls?all of which costs more money.A major portion
of the money for candidates to use comes from PACs. These PACs make up ? off
all contributions to Senate campaigns, while some of the other money comes from
fund raisers and cost-per-plate dinners.
Before the candidate begins to play the ads on television he/she needs
to determine what the campaign focus is going to be. Focus groups are small
groups of voters who gather with the candidate to give an idea of perhaps what
the people are looking for. Then the candidate has to decide when to run the
ads. Determining that can be more difficult: if you have the money it is
probably best to start early and hope your opponent runs out of money trying to
counteract your ads?”One candidate puts on a message, and the other has to
decide how to respond.” After you run the ads you have to poll the people, of
course, to determine how they feel about your standings on issues. If they
don’t like them, then you have to change your ads; and if your opponent is
winning, you might as well say something about him/her to make him/her look bad
to the viewers?”negative ads always cause a critical reaction at first, but are
effective in the long run.” In just a matter of seconds on a commercial, you
can tarnish the life-long reputation of your opponent if you so desire; and the
opponent will have to run new ads to bring his/her reputation back into good
standing and then possibly tarnish yours. Many times, however, a candidate will
overreact when a negative ad is thrown against him/her. “They tend to believe
the voters will turn against them.” A negative ad does throw the candidate off-
guard and causes him/her to respond and take up precious time and resources.
I thought that this article was fairly interesting in that the
candidates are able to respond so quickly to the television ads and have new
ones made at the drop of a dime. The article made me realize how much “bashing”
goes on between the opponents?they are always saying bad things about each other.
The amount of money that it takes to run the ads was talked about briefly, and
it seems hard to fathom that the candidates can come up with the money so easily.
.
Другие работы по теме:
Poem Fading Away Essay Research Paper as
Poem: Fading Away Essay, Research Paper as i gaze at the falling rain trying to get away from all the pain som uch tension rising in the air dying inside does anyone care
Romeo An Juliet Essay Research Paper hi
Romeo An Juliet Essay, Research Paper hi i need an essay about a character in romeo and juliet that demonsrtated maturity. in a well developed multi pagraph essay and say why you think the character’s maturity was greater than the other characters in the play.
Oh Really Essay Research Paper Oh Reallyyou
Oh Really? Essay, Research Paper Oh Really, you think i am a lark, the dogs they run and bark, but when i say to them, shut up shut up shut up, you say to be nice to them,
ROTC Entrence Essay Essay Research Paper entrance
ROTC Entrence Essay Essay, Research Paper entrance essay For almost as long as I cn remember, I have been interested in th military. Influenced by such movies as “Patton”, and by my dad’s interest in military history, my
Shane Essay Research Paper Sometimes I need
Shane Essay, Research Paper Sometimes, I need you more than I need air And sometimes I miss you more than I will forever, never forget the times that we have shaared. The are priceless
Poem Belong Essay Research Paper Where I
Poem: Belong Essay, Research Paper Where I belong I am weak, I am strong I will fit where I belong don’t know where it is for now but it will come, if I allow tomorrow, I start a brand new day
Him Essay Research Paper I think about
Him Essay, Research Paper I think about him day and night The though won’t go away And, oh, how I would hold him tight every second of the day He is perfect, that is true, not an average me or you
King S Trial St Just S
Side Essay, Research Paper In this report, I will briefly summarize the arguments that St. Just put forward in the first of the two speeches he had given in front of the Convention during the trial of Louis XVI. It occurred on 13 November 1792, and it was young St. Just s inaugural speech. Perhaps the most distinguishing characteristics of St.
Every Single Day Essay Research Paper Every
Every Single Day Essay, Research Paper Every Single Day By Kacey Babineaux You just can?t stop looking for Your old friends Your old lovers Your old hope But you do quietly wonder to yourself,
PresidentialCongressional Relations Essay Research Paper Second Problem
Presidential-Congressional Relations Essay, Research Paper Second Problem Paper: Presidential-Congressional Relations How does public opinion, presidential patronage, iron triangles, the distribution of power within congress, and whether the presidents agenda involves, foreign or domestic policy affect the president’s ability to mobilize congressional support for his programs and bills? Are these relations between the president and congress showing signs of support towards elite or popular democracy? These are the questions brought to light in this paper and each factor will be discussed as to why these functions operate as they currently do.
Poem She Sat Essay Research Paper She
Poem: She Sat Essay, Research Paper She sat… helpless in her room praying to whatever god there may be to let her call to him. could god ignore such a painful cry?
School Essay Research Paper School Where
School Essay, Research Paper School! Where did they come up with that name? I guess because it rhymes with lame Now this rhyme you read will be quite corny Please don’t get upset, mad, or horny
Ode To Boys Essay Research Paper We
Ode To Boys Essay, Research Paper We like them But do they like us The ones we do never fuss They don’t stop in And we wonder why We stress, we bitch We sometimes cry
Crying Again Essay Research Paper The Sky
Crying Again Essay, Research Paper The Sky is crying again And i am crying again. When did it start? When will it end? How’d i wind up with out a friend? Tears from my heart cling to my soul.
Life Is Like Essay Research Paper Life
Life Is Like Essay, Research Paper Life is like a car. When it?s new, it usually works all right. As time drives by, it breaks down and needs repairs. Life is like a leaf. In its youth, it
Hell Day Essay Research Paper Hell day
Hell Day Essay, Research Paper Hell day is a fun day where everything is like a burn day. If you would listen you could learn about this day and be apart of this day. If you are wise then you will relize that hell day is satans Birthday!!!!!!!!!!!!!!
Dare Essay Essay Research Paper What DARE
Dare Essay Essay, Research Paper What D.A.R.E Means To Me Dare has prepared me to say no to drugs in eight different ways. If anyone asks me to do drugs I will know what to do, such as- just ignoring the person or just
The Playground Essay Research Paper I have
The Playground Essay, Research Paper I have a friend I used to know who had a playground where we would go The times we had are fresh in my mind but they are from another time
How To Writing A Research Essay Essay
, Research Paper How To Writing A Research Essay The toughest part of the essay, for me, was taking all the information I had gained and reduce it to a mere few pages essay. After all, quality is better